A data profile of the people who buy, follow and care about Springboks in South Africa — modelled from more than twelve digital signal sources. Springboks has an estimated audience of 2,399,470 people in South Africa.
Springboks has an estimated audience of 2,399,470 people in South Africa. 39.9% are female, 60.1% are male, average age 39.1. Top brand affinities: Rugby World Cup, Max Verstappen, Emirates, Hostel, PGA Tour.
Top brand affinities include Rugby World Cup, Max Verstappen, Emirates, with strongest over-indexing on Rugby World Cup (2.95× the country average).
Demographically, the Springboks audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
The typical Springboks fan in South Africa is more male, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Rugby World Cup.
The key figures that characterise the Springboks profile in South Africa.
39.9% are female, 60.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 39.1 |
| Estimated audience size | 2,399,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Springboks audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 57.7% |
| United Kingdom | 6.3% |
| United States | 5.8% |
The strongest cross-interests of the Springboks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rugby World Cup | Sports | 2.95× | ||
| 02 | Tom Hardy | Movies & TV | 2.47× | ||
| 03 | Jennifer Aniston | Movies & TV | 2.18× | ||
| 04 | Athletic Bilbao | Sports | 2.16× | ||
| 05 | Real Sociedad | Sports | 2.14× | ||
| 06 | Hostel | Travel & Leisure | 2.12× | ||
| 07 | Cricket World Cup | Sports | 2.12× | ||
| 08 | Phil Collins | Music & Radio | 2.12× | ||
| 09 | Max Verstappen | Sports | 2.00× | ||
| 10 | Birkenstock | Fashion & Accessoires | 1.96× | ||
| 11 | PGA Tour | Sports | 1.81× | ||
| 12 | Meghan Markle | Fashion & Accessoires | 1.81× | ||
| 13 | Full-size car | Cars & Mobility | 1.76× | ||
| 14 | Emirates | Travel & Leisure | 1.72× | ||
| 15 | British Airways | Travel & Leisure | 1.72× | ||
| 16 | Zoo | Kids & Family | 1.69× | ||
| 17 | Lewis Hamilton | Sports | 1.67× | ||
| 18 | Sports club | Sports | 1.62× | ||
| 19 | Mineral water | Food & Beverages | 1.61× | ||
| 20 | Tottenham Hotspur F.C. | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.27× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Risk Appetite | THRILL | 0.66× | |
| Social Media Usage | JOY | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Springboks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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