Rascasse Audience Intelligence

Rivals Audience in United States

Rivals has an estimated audience of 396K people in United States.

#722among Singer-songwriter in United States
#10137among people in United States#5703in Music & Radio

The average Rivals fan in United States is 37.5 years old, balanced, and lives primarily in Pennsylvania.

Women make up 49.5% of the fan base, 8.4 percentage points fewer than the group average.

Compared with the other 7686 objects in Singer-songwriter, Rivals fans stand out for their interest in Bayer 04 Leverkusen, Halestorm and Hollywood Undead.

Interest is seasonal: April, June and July account for 37% of the year's searches, September is the quietest month.

Most fans live in Pennsylvania, California, Texas.

Top affinities include Bayer 04 Leverkusen, Halestorm, Hollywood Undead, with strongest over-indexing on Bayer 04 Leverkusen (76.79× the country average).

Demographically, the Rivals audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, Extroversion.

The typical Rivals fan in United States is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Bayer 04 Leverkusen.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
396K
in United States
Gender
49.5%♀
50.5% male
Age
37.5
average years
Country rank
#41969
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Rivals fans

49.5% are female, 50.5% are male, average age 37.5.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Rivals audience in United States
MetricValue
Female49.5%
Male50.5%
Average age37.5
Estimated audience size396K
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Rivals audience in United States
Age bracketShare%
16-2425%
25-3421%
35-4420%
45-5419%
55+15%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Rivals audience comes from United States.

Worldwide audience distribution share by country for Rivals
CountryShare
United States13.5%
Canada8.4%
Spain6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rivals fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K6.98×
02Texas~30K1.28×
03Florida~30K1.18×
04California~50K1.14×
05Louisiana~6K1.13×
06Nevada~4K1.11×
07Mississippi~4K1.11×
08Alabama~7K1.10×
09Georgia~10K1.02×
10West Virginia~2K1.02×
11Oklahoma~5K1.00×
12Hawaii~2K1.00×
13North Carolina~10K0.99×
14South Carolina~6K0.99×
15Arkansas~3K0.98×
16Arizona~9K0.96×
17Alaska<1K0.95×
18New York~20K0.94×
19Kentucky~5K0.94×
20New Mexico~2K0.94×
21Nebraska~2K0.93×
22Delaware~1K0.93×
23Maryland~7K0.92×
24North Dakota<1K0.92×
25New Jersey~10K0.91×
26Kansas~3K0.91×
27Tennessee~8K0.90×
28Virginia~9K0.89×
29Washington~8K0.89×
30Rhode Island~1K0.89×
31South Dakota<1K0.89×
32Vermont<1K0.89×
33Indiana~7K0.88×
34Connecticut~4K0.88×
35Utah~3K0.88×
36Illinois~10K0.87×
37Michigan~10K0.87×
38Idaho~2K0.87×
39Montana~1K0.87×
40Iowa~3K0.85×
41Maine~1K0.85×
42Missouri~6K0.84×
43Wisconsin~6K0.84×
44Colorado~6K0.83×
45Oregon~4K0.83×
46Ohio~10K0.82×
47Massachusetts~7K0.82×
48Minnesota~6K0.82×
49New Hampshire~1K0.82×
50Washington, District of Columbia<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Rivals, United States
0.82×1.00×6.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rivals audience vs. the country average
#·InterestCategoryAffinity×
01Bayer 04 LeverkusenSports76.79×
02HalestormMusic & Radio53.45×
03Hollywood UndeadMusic & Radio37.54×
04Ice Nine KillsMusic & Radio31.00×
05Three Days GraceMusic & Radio30.90×
06EvanescenceMusic & Radio30.56×
07Avenged SevenfoldMusic & Radio26.32×
08System of a DownMusic & Radio26.10×
09DeftonesMusic & Radio25.14×
10Lindsey StirlingMusic & Radio24.02×
11The HivesMusic & Radio22.25×
12Fifth HarmonyMusic & Radio21.53×
13Brittany SnowMovies & TV20.54×
14Alice Cooper (band)Music & Radio17.90×
15Avril LavigneMusic & Radio11.75×
16Zac EfronMovies & TV9.69×
17Goth subcultureFashion & Accessoires8.21×
18Anne HathawayMovies & TV6.67×
19PokémonGames4.55×
20RedditInternet & Social Media3.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rivals audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rivals audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.81×
ExtroversionTHRILL1.66×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rivals audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.47×
Quality AwarenessPREMIUM0.48×
DIY MentalityTHRILL0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

See Rivals audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rivals over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/rivals-10025752” · Methodology