Rascasse Audience Intelligence

Kendrick Lamar Audience in Germany

Kendrick Lamar has an estimated audience of 663K people in Germany.

#45among Hip hop in Germany#1786among people in Germany#1001in Music & Radio

The average Kendrick Lamar fan in Germany is 30.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Kendrick Lamar ranks #45 among the 1356 objects in Hip hop in Germany.

Women make up 46.3% of the fan base, 1.3 percentage points fewer than the group average.

Compared with the other 1355 objects in Hip hop, Kendrick Lamar fans stand out for their interest in Apache (rapper), Raye and Underground hip hop.

Interest is seasonal: February, May and July account for 50% of the year's searches, August is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include J. Cole, ASAP Rocky, Lil Wayne, with strongest over-indexing on J. Cole (12.31× the country average).

Demographically, the Kendrick Lamar audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

The typical Kendrick Lamar fan in Germany is balanced, around 30.2 years old, with strong Risk Appetite tendencies and a notable affinity for J. Cole.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
663K
in Germany
Gender
46.3%♀
53.7% male
Age
30.2
average years
Country rank
#9814
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kendrick Lamar fans

46.3% are female, 53.7% are male, average age 30.2.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Kendrick Lamar audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age30.2
Estimated audience size663K
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Kendrick Lamar audience in Germany
Age bracketShare%
16-2447%
25-3423%
35-4413%
45-5410%
55+6%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Kendrick Lamar audience comes from Germany.

Worldwide audience distribution share by country for Kendrick Lamar
CountryShare
United States44.3%
United Kingdom4.6%
China3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kendrick Lamar fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.57×
02Hessen~70K1.39×
03Hamburg~20K1.35×
04Bremen~7K1.17×
05Nordrhein-Westfalen~200K1.16×
06Bayern~100K1.14×
07Baden-Württemberg~100K1.11×
08Rheinland-Pfalz~40K1.07×
09Niedersachsen~60K0.99×
10Schleswig-Holstein~20K0.89×
11Saarland~7K0.87×
12Sachsen~20K0.74×
13Brandenburg~10K0.72×
14Thüringen~10K0.65×
15Mecklenburg-Vorpommern~8K0.63×
16Sachsen-Anhalt~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Kendrick Lamar, Germany
0.62×1.00×1.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kendrick Lamar audience vs. the country average
#·InterestCategoryAffinity×
01J. ColeMusic & Radio12.31×
02ASAP RockyMusic & Radio11.64×
03Lil WayneMusic & Radio9.63×
04Jay-ZMusic & Radio9.48×
05Apache (rapper)Music & Radio8.65×
06EminemMusic & Radio8.24×
07RayeMusic & Radio7.67×
08Post MaloneMusic & Radio7.33×
09Snoop DoggMusic & Radio7.24×
10DrakeMusic & Radio5.41×
11Underground hip hopMusic & Radio4.60×
12Gangsta rapMusic & Radio4.38×
13East Coast hip hopMusic & Radio3.41×
14LivemusicMusic & Radio2.33×
15FIFA World CupSports1.80×
16BerlinMusic & Radio1.79×
17TikTokInternet & Social Media1.71×
18Borussia DortmundSports1.57×
19SportsSports1.54×
20Business and industryBusiness & Career1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kendrick Lamar audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kendrick Lamar audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.95×
Early Adopter MentalityPOWER1.75×
Career OrientationPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kendrick Lamar audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Family OrientationCONSERVATISM0.78×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in Germany

See Kendrick Lamar audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Kendrick Lamar over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/kendrick-lamar-15486” · Methodology