Rascasse Audience Intelligence

Aston Villa F.C. Fan Demographics in United Kingdom

Aston Villa F.C. has an estimated audience of 9.9M people in United Kingdom.

#10among Soccer in United Kingdom
#6among teams in United Kingdom
#35in Sports

The average Aston Villa F.C. fan in United Kingdom is 40.1 years old, more male, and lives primarily in West Midlands.

By number of fans, Aston Villa F.C. ranks #6 among the 20 Premier League teams in United Kingdom — 2.4× the group median.

Women make up 28.7% of the fan base, 2.8 percentage points fewer than the group average.

Compared with the other 19 Premier League teams, Aston Villa F.C. fans stand out for their interest in Cardiff City F.C., Bristol City F.C. and Watford F.C..

In Q3/2026, search interest was +28.3% on the same quarter a year earlier; the median across the group was +8.5%.

Most fans live in West Midlands, South West, North West.

Top affinities include France Football, Cardiff City F.C., Bristol City F.C., with strongest over-indexing on France Football (22.46× the country average).

Demographically, the Aston Villa F.C. audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

The typical Aston Villa F.C. fan in United Kingdom is more male, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for France Football.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.9M
in United Kingdom
Gender
28.7%♀
71.3% male
Age
40.1
average years
Country rank
#528
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Aston Villa F.C. fans

28.7% are female, 71.3% are male, average age 40.1.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Aston Villa F.C. audience in United Kingdom
MetricValue
Female28.7%
Male71.3%
Average age40.1
Estimated audience size9.9M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Aston Villa F.C. audience in United Kingdom
Age bracketShare%
16-2420%
25-3420%
35-4419%
45-5419%
55+22%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Aston Villa F.C. audience comes from United Kingdom.

Worldwide audience distribution share by country for Aston Villa F.C.
CountryShare
United Kingdom23.0%
Brazil6.2%
United States4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Aston Villa F.C. fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~3.5M3.73×
02Wales~500K1.20×
03Northern Ireland~300K1.10×
04South West~900K1.03×
05East Midlands~700K0.98×
06Scotland~600K0.71×
07North West~800K0.70×
08Greater London~800K0.59×
09East of England~500K0.55×
10South East~800K0.54×
11North East~200K0.48×
12Yorkshire and the Humber~300K0.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Aston Villa F.C. audience vs. the country average
#·InterestCategoryAffinity×
01France FootballSports22.46×
02Cardiff City F.C.Sports14.21×
03Bristol City F.C.Sports13.36×
04Watford F.C.Sports11.79×
05Leicester City F.C.Sports11.04×
06Brighton & Hove Albion F.C.Sports10.08×
07West Ham United F.C.Sports9.79×
08Atlético MadridSports9.57×
09birmingham city fcSports9.21×
10Crystal Palace F.C.Sports8.68×
11Nottingham ForestSports8.17×
12Newcastle United F.C.Sports6.51×
13Southampton F.C.Sports6.08×
14BBC SportSports4.83×
15Halifax (United Kingdom bank)Business & Career3.32×
16Melania TrumpPolitics & Society3.31×
17FIFA World Cup 2026Sports3.23×
18Manchester City F.C.Sports2.89×
19Manchester United F.C.Sports2.42×
20FIFA World CupSports2.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Aston Villa F.C. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Aston Villa F.C. audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.45×
Quality AwarenessPREMIUM1.15×
Luxury OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Aston Villa F.C. audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
Design AffinityPREMIUM0.70×
CreativityOPEN0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United Kingdom

Related rankings

See Aston Villa F.C. audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Aston Villa F.C. over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/aston-villa-fc-16134” · Methodology