Rascasse Audience Intelligence

ITunes Audience Demographics in United States

ITunes has an estimated audience of 20,098,656 people in United States.

#8among TV / music streaming in United States
#45among Website / Newspaper / Magazine in United States
#94in Music & Radio

The average ITunes fan in United States is 40.6 years old, balanced, and lives primarily in California.

By number of fans, ITunes ranks #8 among the 75 objects in TV / music streaming in United States — 28.1× the group median.

Its fans are 3.7 years older than the group average of 36.9.

Compared with the other 74 objects in TV / music streaming, ITunes fans stand out for their interest in Google Drive, Steve Jobs and Shrek.

Most fans live in California, Texas, Florida.

Top affinities include Google Drive, Steve Jobs, Shrek, with strongest over-indexing on Google Drive (4.34× the country average).

Demographically, the ITunes audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical ITunes fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
20.1M
in United States
Gender
50.2%♀
49.8% male
Age
40.6
average years
Country rank
#1612
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of ITunes

50.2% are female, 49.8% are male, average age 40.6.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for ITunes audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.6
Estimated audience size20,098,656
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the ITunes audience in United States
Age bracketShare%
16-2419%
25-3419%
35-4418%
45-5420%
55+23%
Fig. 04

Worldwide distribution

21.7%

of the worldwide ITunes audience comes from United States.

Worldwide audience distribution share by country for ITunes
CountryShare
United States21.7%
Japan9.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ITunes fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K1.33×
02Mississippi~200K1.26×
03Alaska~50K1.24×
04Oklahoma~300K1.21×
05Arkansas~200K1.18×
06Alabama~300K1.16×
07Utah~200K1.16×
08Georgia~800K1.15×
09Kentucky~300K1.11×
10Texas~1.5M1.08×
11Missouri~400K1.08×
12California~2.5M1.07×
13South Carolina~400K1.07×
14West Virginia~100K1.04×
15Nevada~200K1.03×
16Oregon~300K1.02×
17New Mexico~100K1.02×
18Idaho~100K1.02×
19Florida~1.5M1.01×
20North Carolina~700K1.01×
21Tennessee~400K1.01×
22Kansas~200K1.01×
23Ohio~700K1.00×
24Washington~500K1.00×
25Arizona~500K0.99×
26Indiana~400K0.99×
27Maryland~400K0.99×
28South Dakota~50K0.99×
29North Dakota~50K0.98×
30Michigan~600K0.96×
31Hawaii~80K0.96×
32Montana~60K0.96×
33Connecticut~200K0.95×
34Vermont~40K0.95×
35Illinois~700K0.94×
36Virginia~500K0.94×
37Wyoming~30K0.94×
38Pennsylvania~700K0.92×
39Wisconsin~300K0.92×
40Colorado~300K0.92×
41New Jersey~500K0.91×
42Iowa~200K0.91×
43Nebraska~100K0.91×
44Minnesota~300K0.90×
45New York~1M0.89×
46New Hampshire~70K0.87×
47Massachusetts~400K0.86×
48Rhode Island~50K0.85×
49Maine~70K0.84×
50Delaware~50K0.84×
Fig. 06

Affinity by region

Affinity by region — ITunes, United States
0.84×1.00×1.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ITunes audience vs. the country average
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics4.34×
02Steve JobsBusiness & Career3.34×
03ShrekMovies & TV2.35×
04MonstersMovies & TV2.22×
05Film scoreMusic & Radio2.07×
06AppleTechnology & Electronics1.88×
07Cloud computingTechnology & Electronics1.84×
08British hip hopMusic & Radio1.83×
09Compact carCars & Mobility1.74×
10Apple WatchTechnology & Electronics1.72×
11Apple TVMovies & TV1.66×
12RockabillyFashion & Accessoires1.63×
13Talk radioMusic & Radio1.60×
14Vikings (TV series)Movies & TV1.60×
15Tablet computersTechnology & Electronics1.58×
16Psychological thrillerLiterature1.57×
17YouTube MusicInternet & Social Media1.55×
18Obsessed (2009 film)Movies & TV1.55×
19CrosswordGames1.54×
20Labor DayPolitics & Society1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ITunes audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ITunes audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Community OrientationOPEN1.16×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ITunes audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
CreativityOPEN0.87×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in ITunes over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/itunes-39663” · Methodology