Rascasse Audience Intelligence

Coca-Cola Target Market in United States

Coca-Cola has an estimated audience of 6.6M people in United States.

#1among Soft drinks in United States#576among brands in United States#386in Food & Beverages

The average Coca-Cola fan in United States is 37.2 years old, more male, and lives primarily in California.

By number of fans, Coca-Cola ranks #1 among the 73 objects in Soft drinks in United States — 52.5× the group median.

Its fans are 2.4 years older than the group average of 34.8.

Women make up 44.9% of the fan base, 8.2 percentage points fewer than the group average.

Compared with the other 72 objects in Soft drinks, Coca-Cola fans stand out for their interest in Little Caesar, Concurrent Versions System and DirecTV.

Most fans live in California, Texas, Florida.

Top affinities include Scooby-Doo, Little Caesar, Concurrent Versions System, with strongest over-indexing on Scooby-Doo (3.03× the country average).

Demographically, the Coca-Cola audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Coca-Cola fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.6M
in United States
Gender
44.9%♀
55.1% male
Age
37.2
average years
Country rank
#5197
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Coca-Cola

44.9% are female, 55.1% are male, average age 37.2.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Coca-Cola audience in United States
MetricValue
Female44.9%
Male55.1%
Average age37.2
Estimated audience size6.6M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Coca-Cola audience in United States
Age bracketShare%
16-2429%
25-3418%
35-4418%
45-5419%
55+16%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Coca-Cola audience comes from United States.

Worldwide audience distribution share by country for Coca-Cola
CountryShare
United States14.9%
Brazil12.5%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Coca-Cola customers by region in United States
#RegionReachAffinity×
01Georgia~400K1.89×
02Texas~600K1.40×
03Alabama~100K1.39×
04Kentucky~100K1.23×
05Louisiana~100K1.22×
06Indiana~200K1.20×
07North Carolina~300K1.19×
08Tennessee~200K1.19×
09Arkansas~70K1.18×
10Mississippi~70K1.16×
11South Carolina~100K1.14×
12Florida~500K1.13×
13Oklahoma~90K1.09×
14Nevada~70K1.08×
15California~800K1.06×
16Utah~70K1.05×
17Illinois~300K1.04×
18Missouri~100K1.04×
19New Jersey~200K1.03×
20Maryland~100K1.03×
21North Dakota~20K1.03×
22Arizona~200K1.02×
23Ohio~200K1.01×
24Kansas~60K1.01×
25New Mexico~40K1.01×
26Virginia~200K1.00×
27Connecticut~70K0.99×
28Pennsylvania~300K0.98×
29Oregon~80K0.97×
30Nebraska~40K0.97×
31Michigan~200K0.96×
32South Dakota~20K0.96×
33New York~400K0.93×
34Washington~100K0.92×
35Wisconsin~100K0.91×
36Iowa~60K0.91×
37Rhode Island~20K0.89×
38Idaho~30K0.87×
39West Virginia~30K0.87×
40Massachusetts~100K0.86×
41Colorado~100K0.86×
42Minnesota~100K0.85×
43New Hampshire~20K0.79×
44Delaware~20K0.78×
45Montana~20K0.77×
46Alaska~10K0.74×
47Vermont~9K0.74×
48Hawaii~20K0.72×
49Washington, District of Columbia~10K0.71×
50Maine~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Coca-Cola, United States
0.70×1.00×1.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Coca-Cola audience vs. the country average
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV3.03×
02Little CaesarMusic & Radio2.73×
03Concurrent Versions SystemTechnology & Electronics2.50×
04DirecTVMovies & TV2.44×
05Instant messagingInternet & Social Media2.25×
06TelevisionsTechnology & Electronics2.14×
07Dollar GeneralShopping2.06×
08Android (operating system)Technology & Electronics2.01×
09AdventureTravel & Leisure1.92×
10Video gamesGames1.90×
11Rock musicMusic & Radio1.74×
12United StatesTravel & Leisure1.72×
13Pop musicMusic & Radio1.72×
14Comedy moviesMovies & TV1.68×
15CleverMusic & Radio1.67×
16ComputersTechnology & Electronics1.66×
17NatureHome & Garden1.65×
18Food and drinkFood & Beverages1.55×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Coca-Cola audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Coca-Cola audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Need for SecurityCONSERVATISM1.56×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Coca-Cola audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.82×
CreativityOPEN0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Coca-Cola over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/coca-cola-3181” · Methodology