Rascasse Audience Intelligence

Netflix Audience Demographics in United States

Netflix has an estimated audience of 49.9M people in United States.

#3among TV / music streaming in United States#6among TV channels in United States#33in Movies & TV

The average Netflix fan in United States is 38.2 years old, more female, and lives primarily in California.

By number of fans, Netflix ranks #3 among the 75 objects in TV / music streaming in United States — 69.6× the group median.

Its fans are 1.2 years older than the group average of 37.0.

Women make up 55.8% of the fan base, 5.8 percentage points more than the group average.

Compared with the other 74 objects in TV / music streaming, Netflix fans stand out for their interest in Jawbreaker (band), Anna Camp and Anne Boleyn.

Most fans live in California, Texas, Florida.

Top affinities include Jawbreaker (band), Anna Camp, Anne Boleyn, with strongest over-indexing on Jawbreaker (band) (2.02× the country average).

The typical Netflix fan in United States is more female, around 38.2 years old, with a notable affinity for Jawbreaker (band).

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
49.9M
in United States
Gender
55.8%♀
44.2% male
Age
38.2
average years
Country rank
#397
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Netflix

55.8% are female, 44.2% are male, average age 38.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Netflix audience in United States
MetricValue
Female55.8%
Male44.2%
Average age38.2
Estimated audience size49.9M
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Netflix audience in United States
Age bracketShare%
16-2425%
25-3420%
35-4419%
45-5418%
55+18%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Netflix audience comes from United States.

Worldwide audience distribution share by country for Netflix
CountryShare
United States17.0%
Brazil6.5%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Netflix fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K1.29×
02Maine~200K1.16×
03Hawaii~200K1.12×
04Rhode Island~200K1.11×
05Oregon~700K1.10×
06Massachusetts~1M1.09×
07Louisiana~800K1.09×
08Alaska~100K1.07×
09California~6.5M1.06×
10Arkansas~500K1.06×
11Mississippi~500K1.05×
12Montana~200K1.05×
13Florida~3.5M1.04×
14Washington~1M1.04×
15Connecticut~600K1.04×
16Utah~500K1.04×
17New Mexico~300K1.04×
18Idaho~300K1.04×
19New York~3M1.03×
20Texas~3.5M1.01×
21New Jersey~1.5M1.01×
22New Hampshire~200K1.01×
23North Dakota~100K1.01×
24Missouri~900K1.00×
25Colorado~900K1.00×
26Oklahoma~600K1.00×
27Georgia~1.5M0.99×
28Kansas~400K0.99×
29Maryland~900K0.98×
30Washington, District of Columbia~100K0.98×
31Alabama~700K0.97×
32Kentucky~700K0.97×
33North Carolina~1.5M0.96×
34Arizona~1M0.96×
35Tennessee~1M0.96×
36Minnesota~800K0.96×
37Ohio~1.5M0.94×
38Michigan~1.5M0.94×
39Virginia~1M0.94×
40Illinois~2M0.93×
41West Virginia~200K0.93×
42Pennsylvania~2M0.92×
43Nevada~400K0.91×
44Iowa~400K0.91×
45South Dakota~100K0.91×
46Indiana~900K0.90×
47South Carolina~700K0.90×
48Nebraska~300K0.90×
49Delaware~100K0.90×
50Wisconsin~800K0.89×
Fig. 06

Affinity by region

Affinity by region — Netflix, United States
0.89×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Netflix audience vs. the country average
#·InterestCategoryAffinity×
01Jawbreaker (band)Music & Radio2.02×
02Anna CampMovies & TV1.68×
03Anne BoleynPolitics & Society1.66×
04When Calls the Heart (TV series)Movies & TV1.61×
05Parenting stylesKids & Family1.59×
06Red Bull RecordsMusic & Radio1.57×
07Pura VidaFashion & Accessoires1.57×
08Edward FurlongMovies & TV1.56×
09BridgertonMovies & TV1.55×
10Rose ByrneMovies & TV1.55×
11Sarah J. MaasLiterature1.55×
12Millie Bobby BrownMovies & TV1.54×
13Matthew GoodeMovies & TV1.54×
14VictoriousMovies & TV1.53×
15Jenna FischerMovies & TV1.53×
16Blu-ray DiscTechnology & Electronics1.52×
17Laurie MetcalfMovies & TV1.52×
18Paul WesleyMovies & TV1.52×
19Freaks and GeeksMovies & TV1.52×
20Karen CarpenterMusic & Radio1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Netflix audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Netflix audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.97×
Community OrientationOPEN0.96×
IndividualismJOY0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Netflix audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Luxury OrientationPREMIUM0.78×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

See Netflix audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Netflix over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/netflix-13965” · Methodology