Rascasse Audience Intelligence

Deadline.com Audience Demographics in United States

Deadline.com has an estimated audience of 5.1M people in United States.

#170among websites & media in United States
#32in News

The average Deadline.com fan in United States is 44.6 years old, balanced, and lives primarily in California.

Most fans live in California, Illinois, New York.

Top affinities include Mrs. Doubtfire, TVLine, Box Office Mojo, with strongest over-indexing on Mrs. Doubtfire (23.54× the country average).

Demographically, the Deadline.com audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

The typical Deadline.com fan in United States is balanced, around 44.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mrs. Doubtfire.

Category: News · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.1M
in United States
Gender
52.8%♀
47.2% male
Age
44.6
average years
Country rank
#6459
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Deadline.com

52.8% are female, 47.2% are male, average age 44.6.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Deadline.com audience in United States
MetricValue
Female52.8%
Male47.2%
Average age44.6
Estimated audience size5.1M
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Deadline.com audience in United States
Age bracketShare%
16-248%
25-3416%
35-4422%
45-5424%
55+29%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Deadline.com audience comes from United States.

Worldwide audience distribution share by country for Deadline.com
CountryShare
United States54.9%
Germany14.8%
Spain12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Deadline.com fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~700K3.68×
02California~1.5M2.54×
03Indiana~200K2.40×
04New York~500K1.78×
05Missouri~100K1.48×
06South Carolina~100K1.25×
07Washington~100K1.21×
08Pennsylvania~200K1.09×
09Montana~20K1.04×
10Delaware~20K1.03×
11Washington, District of Columbia~10K1.02×
12Rhode Island~20K1.01×
13Alaska~10K1.01×
14Maine~20K1.00×
15New Hampshire~20K1.00×
16Vermont~10K1.00×
17Iowa~50K0.99×
18New Mexico~30K0.99×
19Nebraska~30K0.99×
20Idaho~30K0.99×
21West Virginia~30K0.99×
22Hawaii~20K0.99×
23South Dakota~10K0.99×
24North Dakota~10K0.99×
25Mississippi~40K0.97×
26Nevada~50K0.96×
27Arkansas~40K0.96×
28Kansas~40K0.96×
29Oklahoma~60K0.95×
30Louisiana~70K0.94×
31Kentucky~60K0.94×
32Oregon~60K0.94×
33Connecticut~50K0.94×
34Utah~50K0.94×
35Alabama~70K0.93×
36Florida~300K0.92×
37Georgia~200K0.92×
38Wisconsin~80K0.92×
39Minnesota~80K0.91×
40New Jersey~100K0.90×
41Tennessee~100K0.90×
42Maryland~90K0.90×
43Colorado~80K0.90×
44Arizona~100K0.89×
45Massachusetts~100K0.89×
46Michigan~100K0.88×
47Virginia~100K0.87×
48Ohio~200K0.86×
49North Carolina~100K0.85×
50Texas~300K0.72×
Fig. 06

Affinity by region

Affinity by region — Deadline.com, United States
0.72×1.00×3.68×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Deadline.com audience vs. the country average
#·InterestCategoryAffinity×
01Mrs. DoubtfireMovies & TV23.54×
02TVLineNews22.60×
03Box Office MojoMovies & TV19.37×
04Kim CattrallMovies & TV18.80×
05Morena BaccarinMovies & TV18.01×
06EuroTripMovies & TV16.79×
07TV GuideMovies & TV15.20×
08Toni ColletteMovies & TV14.14×
09Vanessa KirbyMovies & TV14.02×
10VulturePets & Animals11.61×
11Winona RyderMovies & TV11.48×
12Dumb and DumberMovies & TV10.76×
13Cats (musical)Music & Radio10.36×
14Jack NicholsonMovies & TV9.98×
15AMC TheatresMovies & TV9.11×
16Amanda SeyfriedMovies & TV8.89×
17FandangoTravel & Leisure8.73×
18Diane KeatonMovies & TV7.91×
19Tony AwardArts & Culture6.13×
20Twin PeaksMovies & TV5.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Deadline.com audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Deadline.com audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
IndividualismJOY1.34×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Deadline.com audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Deadline.com over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/deadlinecom-157972” · Methodology