Rascasse Audience Intelligence

Honda Target Market in United States

Honda has an estimated audience of 22,642,357 people in United States.

#4among Car manufacturer in United States#148among Brand in United States#43in Cars & Mobility

The average Honda fan in United States is 38.5 years old, more male, and lives primarily in California.

By number of fans, Honda ranks #4 among the 120 objects in Car manufacturer in United States — 52.5× the group median.

Its fans are 1.2 years younger than the group average of 39.7.

Women make up 27.1% of the fan base, 4.0 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Honda fans stand out for their interest in Light truck, Auto maintenance and Machining.

Most fans live in California, Texas, Florida.

Top affinities include Light truck, Used Cars, Auto maintenance, with strongest over-indexing on Light truck (5.36× the country average).

Demographically, the Honda audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Honda fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Light truck.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
22.6M
in United States
Gender
27.1%♀
72.9% male
Age
38.5
average years
Country rank
#1372
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Honda

27.1% are female, 72.9% are male, average age 38.5.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Honda audience in United States
MetricValue
Female27.1%
Male72.9%
Average age38.5
Estimated audience size22,642,357
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Honda audience in United States
Age bracketShare%
16-2426%
25-3419%
35-4418%
45-5418%
55+20%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Honda audience comes from United States.

Worldwide audience distribution share by country for Honda
CountryShare
United States18.0%
Brazil10.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Honda customers by region in United States
#RegionReachAffinity×
01New Jersey~900K1.41×
02California~3.5M1.32×
03Louisiana~400K1.29×
04Ohio~1M1.28×
05Connecticut~300K1.22×
06Virginia~700K1.20×
07North Carolina~900K1.18×
08Maryland~500K1.18×
09Florida~1.5M1.17×
10Mississippi~200K1.17×
11Texas~2M1.15×
12Massachusetts~500K1.15×
13New York~1.5M1.12×
14Pennsylvania~1M1.12×
15South Carolina~400K1.12×
16Delaware~70K1.09×
17Illinois~900K1.08×
18Georgia~800K1.08×
19New Hampshire~90K1.06×
20Indiana~500K1.05×
21Alabama~400K1.05×
22Rhode Island~80K1.04×
23Arkansas~200K1.03×
24West Virginia~100K1.03×
25Washington~500K1.02×
26Tennessee~500K1.02×
27Nevada~200K1.02×
28Arizona~500K1.00×
29Hawaii~100K0.98×
30Wisconsin~400K0.96×
31Minnesota~400K0.95×
32Kentucky~300K0.95×
33Missouri~400K0.94×
34Vermont~40K0.93×
35Utah~200K0.91×
36Kansas~200K0.91×
37Oregon~300K0.90×
38Oklahoma~200K0.90×
39New Mexico~100K0.87×
40Colorado~300K0.85×
41Nebraska~100K0.84×
42Iowa~200K0.82×
43Michigan~500K0.80×
44Idaho~100K0.80×
45Maine~70K0.77×
46Alaska~40K0.77×
47North Dakota~40K0.74×
48South Dakota~40K0.70×
49Washington, District of Columbia~30K0.70×
50Montana~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Honda, United States
0.67×1.00×1.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Honda audience vs. the country average
#·InterestCategoryAffinity×
01Light truckCars & Mobility5.36×
02Used CarsCars & Mobility4.42×
03Auto maintenanceCars & Mobility3.87×
04MachiningBusiness & Career3.17×
05BusCars & Mobility3.06×
06O'Reilly Auto PartsCars & Mobility2.75×
07CarvanaCars & Mobility2.49×
08Fishing reelSports2.39×
09AutoZoneCars & Mobility2.27×
10Freight transportCars & Mobility2.25×
11RoadTravel & Leisure2.14×
12Used carCars & Mobility2.09×
13Hand toolHome & Garden2.03×
14Online shoppingShopping1.75×
15SUVsCars & Mobility1.75×
16Google MapsInternet & Social Media1.69×
17Motor vehicleCars & Mobility1.68×
18ComputersTechnology & Electronics1.67×
19AutomobilesCars & Mobility1.58×
20TransportCars & Mobility1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Honda audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Honda audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.50×
Need for SecurityCONSERVATISM1.27×
Career OrientationPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Honda audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.72×
SustainabilityBALANCE0.76×
CreativityOPEN0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

See Honda audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Honda over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/honda-7970” · Methodology