Rascasse Audience Intelligence

Leonidas (chocolate maker) Target Market in United States

Leonidas (chocolate maker) has an estimated audience of 266K people in United States.

#24among Chocolate & cookies in United States
#5899among brands in United States#2742in Food & Beverages

The average Leonidas (chocolate maker) fan in United States is 31.6 years old, more female, and lives primarily in California.

By number of fans, Leonidas (chocolate maker) ranks #24 among the 56 objects in Chocolate & cookies in United States — 1.5× the group median.

Its fans are 3.1 years younger than the group average of 34.7.

Women make up 57.9% of the fan base, 4.4 percentage points fewer than the group average.

Compared with the other 55 objects in Chocolate & cookies, Leonidas (chocolate maker) fans stand out for their interest in Tim Robbins, Ladurée and James Caan.

Most fans live in California, Texas, Florida.

Top affinities include Tim Robbins, Ladurée, James Caan, with strongest over-indexing on Tim Robbins (197.31× the country average).

Demographically, the Leonidas (chocolate maker) audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

The typical Leonidas (chocolate maker) fan in United States is more female, around 31.6 years old, with strong Pet Ownership tendencies and a notable affinity for Tim Robbins.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
266K
in United States
Gender
57.9%♀
42.1% male
Age
31.6
average years
Country rank
#53736
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Leonidas (chocolate maker)

57.9% are female, 42.1% are male, average age 31.6.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Leonidas (chocolate maker) audience in United States
MetricValue
Female57.9%
Male42.1%
Average age31.6
Estimated audience size266K
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Leonidas (chocolate maker) audience in United States
Age bracketShare%
16-2443%
25-3423%
35-4414%
45-5412%
55+8%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Leonidas (chocolate maker) audience comes from United States.

Worldwide audience distribution share by country for Leonidas (chocolate maker)
CountryShare
Belgium24.7%
France20.7%
United States6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Leonidas (chocolate maker) customers by region in United States
#RegionReachAffinity×
01Illinois~20K1.51×
02Louisiana~5K1.48×
03Hawaii~1K1.25×
04Florida~20K1.16×
05Michigan~9K1.11×
06Texas~20K1.10×
07California~30K1.09×
08New Hampshire~1K1.09×
09Oklahoma~3K1.08×
10Kansas~3K1.08×
11Alaska<1K1.08×
12Virginia~7K1.06×
13New Mexico~2K1.06×
14New York~20K1.04×
15Indiana~6K1.04×
16Nevada~3K1.04×
17Arizona~6K1.03×
18Utah~3K1.03×
19Massachusetts~6K1.02×
20Washington~6K1.01×
21Alabama~4K1.01×
22Kentucky~4K1.01×
23Idaho~1K1.00×
24Washington, District of Columbia<1K1.00×
25Missouri~5K0.99×
26West Virginia~1K0.99×
27Arkansas~2K0.98×
28New Jersey~7K0.97×
29Maryland~5K0.97×
30South Dakota<1K0.97×
31Colorado~4K0.96×
32Montana<1K0.96×
33Tennessee~5K0.95×
34Oregon~3K0.95×
35North Carolina~8K0.93×
36Minnesota~4K0.93×
37Connecticut~3K0.93×
38Georgia~8K0.92×
39Nebraska~1K0.92×
40Rhode Island<1K0.91×
41Mississippi~2K0.90×
42North Dakota<1K0.90×
43Pennsylvania~9K0.89×
44South Carolina~4K0.89×
45Iowa~2K0.89×
46Maine<1K0.89×
47Delaware<1K0.88×
48Ohio~8K0.87×
49Vermont<1K0.87×
50Wisconsin~4K0.85×
Fig. 06

Affinity by region

Affinity by region — Leonidas (chocolate maker), United States
0.85×1.00×1.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Leonidas (chocolate maker) audience vs. the country average
#·InterestCategoryAffinity×
01Tim RobbinsMovies & TV197.31×
02LaduréeFood & Beverages116.88×
03James CaanMovies & TV110.07×
04Paulo CoelhoLiterature64.54×
05Red Heart YarnsHome & Garden51.62×
06See's CandiesShopping45.66×
07Kyle LowrySports32.82×
08CinnamorollMovies & TV24.98×
09Key FoodShopping20.00×
10Dwight HowardSports20.00×
11Wham!Music & Radio20.00×
12Rick AstleyMusic & Radio19.91×
13MuffinFood & Beverages13.36×
14Hot chocolateFood & Beverages10.88×
15Bonnie TylerMusic & Radio10.42×
16Memphis GrizzliesSports10.33×
17Diane KeatonMovies & TV8.23×
18Minnesota TimberwolvesSports6.25×
19OmegleInternet & Social Media5.56×
20Instant messagingInternet & Social Media4.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Leonidas (chocolate maker) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Leonidas (chocolate maker) audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.70×
Convenience OrientationPREMIUM1.58×
Price SensitivityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Leonidas (chocolate maker) audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
DIY MentalityTHRILL0.87×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Chocolate & cookies audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Leonidas (chocolate maker) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/leonidas-chocolate-maker-156679” · Methodology