Rascasse Audience Intelligence

Jay-Z Audience in United States

Jay-Z has an estimated audience of 5.8M people in United States.

#23among Hip hop in United States#509among people in United States#452in Music & Radio

The average Jay-Z fan in United States is 32.1 years old, balanced, and lives primarily in California.

By number of fans, Jay-Z ranks #23 among the 1354 objects in Hip hop in United States — 1.7× the group median.

Compared with the other 1353 objects in Hip hop, Jay-Z fans stand out for their interest in 40/40 Club, Department of Motor Vehicles and New York Knicks.

Interest is seasonal: February, September and December account for 39% of the year's searches, April is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include 40/40 Club, Afrobeat, Department of Motor Vehicles, with strongest over-indexing on 40/40 Club (9.94× the country average).

Demographically, the Jay-Z audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

The typical Jay-Z fan in United States is balanced, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for 40/40 Club.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.8M
in United States
Gender
49.0%♀
51.0% male
Age
32.1
average years
Country rank
#5831
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Jay-Z fans

49.0% are female, 51.0% are male, average age 32.1.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Jay-Z audience in United States
MetricValue
Female49.0%
Male51.0%
Average age32.1
Estimated audience size5.8M
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Jay-Z audience in United States
Age bracketShare%
16-2441%
25-3422%
35-4416%
45-5412%
55+8%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Jay-Z audience comes from United States.

Worldwide audience distribution share by country for Jay-Z
CountryShare
United States41.7%
Brazil4.9%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jay-Z fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.92×
02Georgia~400K1.85×
03New York~600K1.72×
04Washington, District of Columbia~20K1.71×
05New Jersey~200K1.51×
06Delaware~30K1.51×
07Louisiana~100K1.50×
08Mississippi~80K1.48×
09North Carolina~300K1.46×
10Virginia~200K1.36×
11Pennsylvania~300K1.33×
12South Carolina~100K1.32×
13Connecticut~80K1.29×
14Alabama~100K1.27×
15Illinois~300K1.16×
16Florida~400K1.14×
17Ohio~200K1.14×
18Texas~400K1.13×
19Michigan~200K1.13×
20Nevada~60K1.13×
21Massachusetts~100K1.02×
22Rhode Island~20K1.02×
23Tennessee~100K1.01×
24California~700K1.00×
25Missouri~100K0.99×
26Indiana~100K0.96×
27Arkansas~50K0.94×
28Kentucky~70K0.85×
29Oklahoma~60K0.84×
30Arizona~100K0.82×
31Washington~100K0.76×
32Minnesota~70K0.76×
33Wisconsin~80K0.75×
34Kansas~40K0.75×
35Nebraska~20K0.71×
36West Virginia~20K0.71×
37New Mexico~30K0.70×
38Maine~20K0.70×
39Alaska~9K0.70×
40Colorado~70K0.69×
41Vermont~8K0.69×
42Oregon~50K0.67×
43Hawaii~20K0.66×
44New Hampshire~10K0.65×
45Iowa~40K0.64×
46South Dakota~10K0.64×
47North Dakota~9K0.64×
48Utah~30K0.60×
49Montana~10K0.57×
50Idaho~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Jay-Z, United States
0.56×1.00×1.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jay-Z audience vs. the country average
#·InterestCategoryAffinity×
0140/40 ClubTravel & Leisure9.94×
02AfrobeatMusic & Radio3.85×
03Department of Motor VehiclesCars & Mobility3.57×
04Lace wigBeauty & Wellness3.32×
05Hair ExtensionsBeauty & Wellness3.23×
06New York KnicksSports3.22×
07Underground hip hopMusic & Radio3.09×
08Curly HairBeauty & Wellness3.05×
09NBA FinalsSports2.83×
10Long hairBeauty & Wellness2.81×
11NBA playoffsSports2.80×
12BraidHome & Garden2.74×
13WigBeauty & Wellness2.68×
14Los Angeles LakersSports2.39×
15Contemporary R&BMusic & Radio2.38×
16WingstopFood & Beverages1.97×
17Texas RoadhouseFood & Beverages1.87×
18Hip hop musicMusic & Radio1.69×
19SpotifyInternet & Social Media1.62×
20BeautyBeauty & Wellness1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jay-Z audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jay-Z audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
Early Adopter MentalityPOWER1.27×
SustainabilityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jay-Z audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
PatriotismCONSERVATISM0.59×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jay-Z over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/jay-z-8163” · Methodology