Rascasse Audience Intelligence

Burton Target Market in United States

Burton has an estimated audience of 1.2M people in United States.

#24among Sportswear in United States
#2285among brands in United States#873in Fashion & Accessoires

The average Burton fan in United States is 32.7 years old, more female, and lives primarily in California.

By number of fans, Burton ranks #25 among the 101 objects in Sportswear in United States — 37.1× the group median.

Its fans are 2.1 years younger than the group average of 34.8.

Women make up 58.6% of the fan base, 8.7 percentage points more than the group average.

Compared with the other 100 objects in Sportswear, Burton fans stand out for their interest in Maersk, Salomon Snowboards and Waterstones.

Interest is seasonal: January, November and December account for 44% of the year's searches, June is the quietest month.

Most fans live in California, Massachusetts, New York.

Top affinities include Maersk, Salomon Snowboards, Waterstones, with strongest over-indexing on Maersk (384.05× the country average).

Demographically, the Burton audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

The typical Burton fan in United States is more female, around 32.7 years old, with strong Risk Appetite tendencies and a notable affinity for Maersk.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
58.6%♀
41.4% male
Age
32.7
average years
Country rank
#20787
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Burton

58.6% are female, 41.4% are male, average age 32.7.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Burton audience in United States
MetricValue
Female58.6%
Male41.4%
Average age32.7
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Burton audience in United States
Age bracketShare%
16-2441%
25-3420%
35-4417%
45-5413%
55+9%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Burton audience comes from United States.

Worldwide audience distribution share by country for Burton
CountryShare
United States22.9%
Japan14.1%
United Kingdom11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Burton customers by region in United States
#RegionReachAffinity×
01Vermont~20K7.42×
02Massachusetts~80K3.14×
03New Hampshire~10K2.29×
04Colorado~50K2.27×
05Montana~7K1.88×
06Connecticut~20K1.69×
07Utah~20K1.57×
08Virginia~50K1.52×
09Wyoming~3K1.42×
10Alaska~4K1.38×
11Michigan~50K1.37×
12Idaho~9K1.29×
13South Carolina~20K1.22×
14Maine~6K1.17×
15North Carolina~40K1.10×
16Maryland~20K1.06×
17Washington~30K1.01×
18New York~70K0.90×
19Rhode Island~3K0.90×
20Ohio~40K0.89×
21Washington, District of Columbia~2K0.86×
22Oregon~10K0.85×
23California~100K0.81×
24North Dakota~2K0.79×
25Pennsylvania~30K0.75×
26West Virginia~5K0.75×
27New Jersey~20K0.74×
28Nebraska~5K0.67×
29Wisconsin~10K0.66×
30Minnesota~10K0.66×
31Nevada~8K0.66×
32South Dakota~2K0.66×
33Hawaii~3K0.63×
34New Mexico~5K0.62×
35Florida~40K0.50×
36Illinois~20K0.50×
37Iowa~5K0.47×
38Arizona~10K0.44×
39Indiana~10K0.40×
40Texas~30K0.39×
41Georgia~20K0.39×
42Arkansas~4K0.38×
43Kansas~4K0.38×
44Mississippi~4K0.36×
45Tennessee~9K0.34×
46Kentucky~6K0.34×
47Oklahoma~5K0.33×
48Missouri~7K0.31×
49Alabama~5K0.30×
50Louisiana~5K0.30×
Fig. 06

Affinity by region

Affinity by region — Burton, United States
0.30×1.00×7.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Burton audience vs. the country average
#·InterestCategoryAffinity×
01MaerskBusiness & Career384.05×
02Salomon SnowboardsSports92.54×
03WaterstonesLiterature65.80×
04NapsterMusic & Radio49.60×
05Tipsy ElvesShopping40.07×
06Ski jumpingSports25.66×
07CumbiaMusic & Radio22.21×
08Simon HelbergMovies & TV20.00×
09Burton SnowboardsSports18.32×
10Elizabeth DebickiMovies & TV17.85×
11Michael GambonMovies & TV17.26×
12Colin FirthMovies & TV12.87×
13MonclerFashion & Accessoires11.89×
14Qatar AirwaysTravel & Leisure11.65×
15Discount TireShopping4.52×
16Alpine skiingSports4.44×
17Extreme sportSports4.25×
18United Parcel ServiceBusiness & Career4.21×
19NASDAQBusiness & Career3.81×
20NHLSports3.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Burton audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Burton audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.99×
Family OrientationCONSERVATISM1.80×
Price SensitivityPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Burton audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
IndividualismJOY0.80×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Burton over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/burton-1427” · Methodology