Rascasse Audience Intelligence

Keith Urban Audience in United States

Keith Urban has an estimated audience of 5.3M people in United States.

#25among Singer-songwriter in United States
#580among people in United States#491in Music & Radio

The average Keith Urban fan in United States is 42.7 years old, more female, and lives primarily in California.

By number of fans, Keith Urban ranks #25 among the 7687 objects in Singer-songwriter in United States — 1.5× the group median.

Its fans are 5.0 years older than the group average of 37.7.

Women make up 64.2% of the fan base, 6.4 percentage points more than the group average.

Compared with the other 7686 objects in Singer-songwriter, Keith Urban fans stand out for their interest in Rascal Flatts, Hot Chocolate (band) and Theo Von.

Most fans live in California, Texas, Florida.

Top affinities include randy travis, Rascal Flatts, Hot Chocolate (band), with strongest over-indexing on randy travis (13.42× the country average).

Demographically, the Keith Urban audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

The typical Keith Urban fan in United States is more female, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for randy travis.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.3M
in United States
Gender
64.2%♀
35.8% male
Age
42.7
average years
Country rank
#6215
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Keith Urban fans

64.2% are female, 35.8% are male, average age 42.7.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Keith Urban audience in United States
MetricValue
Female64.2%
Male35.8%
Average age42.7
Estimated audience size5.3M
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Keith Urban audience in United States
Age bracketShare%
16-2418%
25-3414%
35-4416%
45-5424%
55+28%
Fig. 04

Worldwide distribution

48.4%

of the worldwide Keith Urban audience comes from United States.

Worldwide audience distribution share by country for Keith Urban
CountryShare
United States48.4%
Australia9.1%
Canada7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Keith Urban fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K1.63×
02North Dakota~20K1.30×
03Minnesota~100K1.29×
04West Virginia~40K1.29×
05Kentucky~90K1.26×
06Alabama~100K1.25×
07Wisconsin~100K1.22×
08Iowa~60K1.18×
09Idaho~30K1.18×
10Oklahoma~70K1.13×
11Nebraska~40K1.13×
12Indiana~100K1.12×
13Missouri~100K1.12×
14South Carolina~100K1.12×
15Arkansas~50K1.12×
16Maine~20K1.08×
17Montana~20K1.08×
18Ohio~200K1.04×
19North Carolina~200K1.04×
20Michigan~200K1.04×
21Utah~50K1.03×
22Kansas~50K1.03×
23South Dakota~10K1.03×
24New Hampshire~20K1.00×
25Colorado~90K0.97×
26Illinois~200K0.96×
27Oregon~60K0.96×
28Vermont~10K0.96×
29Pennsylvania~200K0.95×
30Arizona~100K0.94×
31Connecticut~50K0.94×
32Wyoming~9K0.94×
33New Mexico~30K0.93×
34Nevada~50K0.92×
35Mississippi~40K0.92×
36Florida~300K0.89×
37Washington~100K0.89×
38Louisiana~70K0.89×
39Texas~300K0.86×
40Georgia~200K0.85×
41Massachusetts~100K0.85×
42Virginia~100K0.83×
43Rhode Island~10K0.83×
44Delaware~10K0.82×
45Alaska~9K0.80×
46California~500K0.79×
47New Jersey~100K0.76×
48New York~200K0.75×
49Maryland~70K0.75×
50Hawaii~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Keith Urban, United States
0.73×1.00×1.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Keith Urban audience vs. the country average
#·InterestCategoryAffinity×
01randy travisMusic & Radio13.42×
02Rascal FlattsMusic & Radio11.64×
03Hot Chocolate (band)Music & Radio9.73×
04Kenny ChesneyMusic & Radio8.69×
05Teddy SwimsMusic & Radio6.65×
06Theo VonMusic & Radio6.09×
07Alan JacksonMusic & Radio5.99×
08Lainey WilsonMusic & Radio5.68×
09Carrie UnderwoodMusic & Radio5.65×
10Willie NelsonMusic & Radio4.42×
11Ella LangleyMusic & Radio4.18×
12Dolly PartonMusic & Radio3.92×
13Georgie & Mandy's First MarriageMovies & TV2.87×
14YouTube MusicInternet & Social Media2.71×
15BiblePolitics & Society2.29×
16Cancer awarenessHealth2.04×
17JesusPolitics & Society1.87×
18Hobby LobbyHome & Garden1.73×
19Country musicMusic & Radio1.68×
20LeisureTravel & Leisure1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Keith Urban audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Keith Urban audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.39×
Community OrientationOPEN1.28×
Price SensitivityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Keith Urban audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.87×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Keith Urban over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/keith-urban-10315” · Methodology