Rascasse Audience Intelligence

The Weeknd Audience in United States

The Weeknd has an estimated audience of 4.8M people in United States.

#31among Hip hop in United States#693among people in United States#544in Music & Radio

The average The Weeknd fan in United States is 30.0 years old, balanced, and lives primarily in California.

By number of fans, The Weeknd ranks #31 among the 1354 objects in Hip hop in United States — 1.4× the group median.

Its fans are 2.3 years younger than the group average of 32.3.

Women make up 52.2% of the fan base, 3.3 percentage points more than the group average.

Compared with the other 1353 objects in Hip hop, The Weeknd fans stand out for their interest in Paris Jackson, Lagos and Tyler Perry.

Most fans live in California, Texas, Florida.

Top affinities include Chris Brown, Paris Jackson, Lagos, with strongest over-indexing on Chris Brown (3.67× the country average).

The typical The Weeknd fan in United States is balanced, around 30.0 years old, with a notable affinity for Chris Brown.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.8M
in United States
Gender
52.2%♀
47.8% male
Age
30.0
average years
Country rank
#6804
among all objects in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Weeknd fans

52.2% are female, 47.8% are male, average age 30.0.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for The Weeknd audience in United States
MetricValue
Female52.2%
Male47.8%
Average age30.0
Estimated audience size4.8M
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the The Weeknd audience in United States
Age bracketShare%
16-2449%
25-3422%
35-4414%
45-5410%
55+6%
Fig. 04

Worldwide distribution

26.8%

of the worldwide The Weeknd audience comes from United States.

Worldwide audience distribution share by country for The Weeknd
CountryShare
United States26.8%
Brazil8.3%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Weeknd fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.54×
02Nevada~70K1.49×
03California~800K1.44×
04Florida~400K1.26×
05New Jersey~200K1.25×
06New Mexico~40K1.23×
07Mississippi~50K1.19×
08Washington, District of Columbia~10K1.19×
09Maryland~100K1.18×
10New York~300K1.17×
11Washington~100K1.17×
12Tennessee~100K1.14×
13Massachusetts~100K1.13×
14Pennsylvania~200K1.12×
15Virginia~100K1.12×
16Illinois~200K1.11×
17Georgia~200K1.09×
18Connecticut~60K1.07×
19Michigan~200K1.05×
20Louisiana~70K1.05×
21Colorado~90K1.04×
22Oregon~60K1.04×
23Oklahoma~60K1.04×
24Rhode Island~20K1.03×
25North Carolina~200K1.02×
26Arizona~100K1.01×
27Delaware~10K0.99×
28Indiana~90K0.97×
29Kentucky~60K0.97×
30Utah~50K0.97×
31Ohio~200K0.96×
32Arkansas~40K0.95×
33Minnesota~80K0.94×
34South Carolina~70K0.93×
35Nebraska~30K0.92×
36Kansas~40K0.90×
37Wisconsin~70K0.86×
38West Virginia~20K0.86×
39Alabama~60K0.85×
40North Dakota~10K0.85×
41South Dakota~10K0.84×
42Idaho~20K0.82×
43Missouri~70K0.80×
44Iowa~40K0.79×
45Hawaii~20K0.79×
46New Hampshire~10K0.77×
47Montana~10K0.71×
48Maine~10K0.70×
49Alaska~7K0.68×
50Vermont~6K0.68×
Fig. 06

Affinity by region

Affinity by region — The Weeknd, United States
0.68×1.00×1.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Weeknd audience vs. the country average
#·InterestCategoryAffinity×
01Chris BrownMusic & Radio3.67×
02Paris JacksonMovies & TV3.31×
03LagosTravel & Leisure3.30×
04Tyler PerryMovies & TV3.30×
05The Breakfast ClubMovies & TV3.06×
06DiddyMusic & Radio3.01×
07Jelly RollMusic & Radio2.96×
08Curly HairBeauty & Wellness2.92×
09Cynthia ErivoMovies & TV2.91×
10Teyana TaylorMovies & TV2.79×
11JamaicaTravel & Leisure2.40×
12NigeriaTravel & Leisure2.40×
13Hair ExtensionsBeauty & Wellness2.29×
14Underground hip hopMusic & Radio2.14×
15Sean CombsMusic & Radio2.13×
16Lace wigBeauty & Wellness1.97×
17WigBeauty & Wellness1.84×
18ReggaeMusic & Radio1.64×
19East Coast hip hopMusic & Radio1.63×
20Los Angeles LakersSports1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Weeknd audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Weeknd audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE0.99×
Luxury OrientationPREMIUM0.98×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Weeknd audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Community OrientationOPEN0.73×
PatriotismCONSERVATISM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Weeknd over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-weeknd-18785” · Methodology