Rascasse Audience Intelligence

Domino's Pizza Target Market in Germany

Domino's Pizza has an estimated audience of 1.9M people in Germany.

#11among Fast food restaurants in Germany
#489among brands in Germany
#186in Food & Beverages

The average Domino's Pizza fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Domino's Pizza ranks #11 among the 89 objects in Fast food restaurants in Germany — 33.0× the group median.

Its fans are 1.6 years younger than the group average of 36.9.

Women make up 49.5% of the fan base, 6.0 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Domino's Pizza fans stand out for their interest in Chicken fingers, Deep frying and Chicken nugget.

Most fans live in Nordrhein-Westfalen, Bayern, Berlin.

Top affinities include Chicken fingers, Deep frying, Chicken nugget, with strongest over-indexing on Chicken fingers (15.83× the country average).

Demographically, the Domino's Pizza audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

The typical Domino's Pizza fan in Germany is balanced, around 35.3 years old, with strong Individualism tendencies and a notable affinity for Chicken fingers.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in Germany
Gender
49.5%♀
50.5% male
Age
35.3
average years
Country rank
#3781
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Domino's Pizza

49.5% are female, 50.5% are male, average age 35.3.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Domino's Pizza audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age35.3
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Domino's Pizza audience in Germany
Age bracketShare%
16-2428%
25-3424%
35-4422%
45-5417%
55+10%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Domino's Pizza audience comes from Germany.

Worldwide audience distribution share by country for Domino's Pizza
CountryShare
United States44.8%
Canada5.1%
Spain4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Domino's Pizza customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K2.40×
02Berlin~200K2.12×
03Brandenburg~80K1.37×
04Schleswig-Holstein~90K1.27×
05Sachsen~100K1.20×
06Mecklenburg-Vorpommern~40K1.07×
07Sachsen-Anhalt~50K0.96×
08Bremen~10K0.87×
09Niedersachsen~100K0.75×
10Nordrhein-Westfalen~300K0.70×
11Bayern~200K0.64×
12Hessen~90K0.61×
13Thüringen~30K0.57×
14Rheinland-Pfalz~50K0.54×
15Baden-Württemberg~100K0.50×
16Saarland~10K0.48×
Fig. 06

Affinity by region

Affinity by region — Domino's Pizza, Germany
0.48×1.00×2.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Domino's Pizza audience vs. the country average
#·InterestCategoryAffinity×
01Chicken fingersFood & Beverages15.83×
02Deep fryingFood & Beverages15.57×
03Chicken nuggetFood & Beverages12.44×
04Fried chickenFood & Beverages11.28×
05Chicken (food)Food & Beverages9.17×
06Buffalo wingFood & Beverages8.89×
07PattyFood & Beverages8.31×
08Pizza HutFood & Beverages7.39×
09CheeseburgerFood & Beverages6.90×
10KFCFood & Beverages6.46×
11Nhas City ChickenFood & Beverages5.87×
12SubwayFood & Beverages5.82×
13Burger KingFood & Beverages5.35×
14Haus des DönersFood & Beverages4.59×
15McDonald'sFood & Beverages2.78×
16Galatasaray S.K.Sports2.28×
17RossmannShopping2.20×
18TikTokInternet & Social Media1.74×
19FIFA World CupSports1.69×
20UEFA Champions LeagueSports1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Domino's Pizza audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Domino's Pizza audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.47×
Healthy LifestyleBALANCE1.45×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Domino's Pizza audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
TraditionCONSERVATISM0.81×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

See Domino's Pizza audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Domino's Pizza over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/dominos-pizza-1114” · Methodology