NBA has an estimated audience of 6.2M people in United Kingdom.
The average NBA fan in United Kingdom is 36.1 years old, more male, and lives primarily in Greater London.
By number of fans, NBA ranks #1 among the 2059 objects in Basketball in United Kingdom — 19.1× the group median.
Its fans are 2.9 years older than the group average of 33.2.
Women make up 37.3% of the fan base, 10.3 percentage points fewer than the group average.
Compared with the other 2058 objects in Basketball, NBA fans stand out for their interest in Ligue 1, Crystal Palace F.C. and Paris Saint-Germain.
Interest is seasonal: March, April and May account for 46% of the year's searches, August is the quietest month.
Most fans live in Greater London, South East, North West.
Top affinities include Luka Dončić, New York Knicks, Chicago Bulls, with strongest over-indexing on Luka Dončić (9.13× the country average).
Demographically, the NBA audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
The typical NBA fan in United Kingdom is more male, around 36.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Luka Dončić.
37.3% are female, 62.7% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 36.1 |
| Estimated audience size | 6.2M |
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 26% | |
| 25-34 | 25% | |
| 35-44 | 20% | |
| 45-54 | 16% | |
| 55+ | 13% |
of the worldwide NBA audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.9% |
| China | 5.9% |
| Philippines | 5.3% |
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1.5M | 1.70× | |
| 02 | Northern Ireland | ~300K | 1.52× | |
| 03 | Scotland | ~600K | 1.25× | |
| 04 | North West | ~800K | 1.10× | |
| 05 | East of England | ~600K | 1.00× | |
| 06 | Wales | ~300K | 1.00× | |
| 07 | South East | ~800K | 0.94× | |
| 08 | East Midlands | ~400K | 0.79× | |
| 09 | West Midlands | ~400K | 0.74× | |
| 10 | South West | ~400K | 0.72× | |
| 11 | North East | ~200K | 0.63× | |
| 12 | Yorkshire and the Humber | ~300K | 0.62× |
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luka Dončić | Sports | 9.13× | ||
| 02 | New York Knicks | Sports | 5.70× | ||
| 03 | Chicago Bulls | Sports | 4.78× | ||
| 04 | Ligue 1 | Sports | 3.64× | ||
| 05 | NBA Finals | Sports | 3.15× | ||
| 06 | Crystal Palace F.C. | Sports | 2.91× | ||
| 07 | Paris Saint-Germain | Sports | 2.50× | ||
| 08 | Rugby union | Sports | 2.42× | ||
| 09 | BBC Sport | Sports | 2.17× | ||
| 10 | Basketball | Sports | 1.85× | ||
| 11 | Hip hop music | Music & Radio | 1.82× | ||
| 12 | Nottingham Forest | Sports | 1.82× | ||
| 13 | FIFA World Cup 2026 | Sports | 1.80× | ||
| 14 | Soccer | Sports | 1.79× | ||
| 15 | Arsenal F.C. | Sports | 1.70× | ||
| 16 | Rock music | Music & Radio | 1.65× | ||
| 17 | Manchester City F.C. | Sports | 1.64× | ||
| 18 | Chelsea F.C. | Sports | 1.63× | ||
| 19 | Pop music | Music & Radio | 1.60× | ||
| 20 | Manchester United F.C. | Sports | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Mindfulness | BALANCE | 1.21× | |
| Risk Appetite | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Tradition | CONSERVATISM | 0.87× | |
| Convenience Orientation | PREMIUM | 0.89× |
Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/nba-4321” · Methodology