Rascasse Audience Intelligence

Apple TV Audience Demographics in United States

Apple TV has an estimated audience of 25,595,257 people in United States.

#6among TV / music streaming in United States
#33among Website / Newspaper / Magazine in United States
#81in Movies & TV

The average Apple TV fan in United States is 42.2 years old, balanced, and lives primarily in California.

By number of fans, Apple TV ranks #6 among the 75 objects in TV / music streaming in United States — 35.7× the group median.

Its fans are 5.3 years older than the group average of 36.9.

Women make up 49.1% of the fan base, 1.0 percentage points fewer than the group average.

Compared with the other 74 objects in TV / music streaming, Apple TV fans stand out for their interest in Chromecast, Luke Grimes and Wikipedia.

Most fans live in California, New York, Texas.

Top affinities include Chromecast, Luke Grimes, Roku, with strongest over-indexing on Chromecast (10.24× the country average).

Demographically, the Apple TV audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Apple TV fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Chromecast.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
25.6M
in United States
Gender
49.1%♀
50.9% male
Age
42.2
average years
Country rank
#1166
among all objects in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Apple TV

49.1% are female, 50.9% are male, average age 42.2.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Apple TV audience in United States
MetricValue
Female49.1%
Male50.9%
Average age42.2
Estimated audience size25,595,257
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Apple TV audience in United States
Age bracketShare%
16-2417%
25-3416%
35-4419%
45-5422%
55+27%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Apple TV audience comes from United States.

Worldwide audience distribution share by country for Apple TV
CountryShare
United States29.0%
United Kingdom6.5%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Apple TV fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~80K1.62×
02Oregon~500K1.50×
03Washington~800K1.37×
04Maine~100K1.35×
05Colorado~600K1.31×
06Massachusetts~700K1.29×
07Utah~300K1.26×
08Washington, District of Columbia~70K1.26×
09Hawaii~100K1.24×
10Montana~100K1.20×
11New Hampshire~100K1.17×
12California~3.5M1.14×
13Alaska~60K1.14×
14Connecticut~300K1.09×
15Idaho~200K1.09×
16Rhode Island~90K1.09×
17New York~1.5M1.06×
18Missouri~500K1.01×
19Minnesota~400K1.01×
20New Jersey~700K0.98×
21Illinois~900K0.97×
22Virginia~600K0.97×
23New Mexico~200K0.97×
24Wisconsin~400K0.96×
25Pennsylvania~900K0.94×
26Arizona~500K0.94×
27Maryland~400K0.92×
28Kansas~200K0.92×
29North Carolina~800K0.91×
30Michigan~700K0.90×
31Oklahoma~300K0.90×
32Tennessee~500K0.89×
33Delaware~70K0.89×
34Ohio~800K0.88×
35Florida~1.5M0.87×
36Georgia~700K0.86×
37Nevada~200K0.86×
38Texas~1.5M0.85×
39South Carolina~400K0.85×
40Nebraska~100K0.85×
41Indiana~400K0.84×
42Kentucky~300K0.84×
43Iowa~200K0.84×
44Arkansas~200K0.84×
45Louisiana~300K0.79×
46West Virginia~100K0.79×
47Alabama~300K0.77×
48North Dakota~50K0.76×
49South Dakota~50K0.74×
50Mississippi~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Apple TV, United States
0.68×1.00×1.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Apple TV audience vs. the country average
#·InterestCategoryAffinity×
01ChromecastTechnology & Electronics10.24×
02Luke GrimesMovies & TV9.62×
03RokuMovies & TV6.28×
04WikipediaInternet & Social Media2.77×
05Rob ReinerMovies & TV2.76×
06GmailInternet & Social Media2.36×
07FriendshipKids & Family2.25×
08TelevisionsTechnology & Electronics2.12×
09Android (operating system)Technology & Electronics1.95×
10NBCMovies & TV1.89×
11Video gamesGames1.85×
12United StatesTravel & Leisure1.75×
13Rock musicMusic & Radio1.75×
14NatureHome & Garden1.72×
15EducationBusiness & Career1.69×
16Comedy moviesMovies & TV1.68×
17CleverMusic & Radio1.66×
18ComputersTechnology & Electronics1.64×
19CultureLiterature1.53×
20Outdoor recreationSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Apple TV audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Apple TV audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Need for SecurityCONSERVATISM1.54×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Apple TV audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
ExtroversionTHRILL0.96×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Apple TV over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/apple-tv-9175” · Methodology