Rascasse Audience Intelligence

Dancing with the Stars Viewer Demographics in United States

Dancing with the Stars has an estimated audience of 12.2M people in United States.

#3among TV show in United States#49among movies & series in United States#203in Movies & TV

The average Dancing with the Stars fan in United States is 41.6 years old, more female, and lives primarily in California.

By number of fans, Dancing with the Stars ranks #3 among the 246 objects in TV show in United States — 32.5× the group median.

Its fans are 2.2 years older than the group average of 39.4.

Women make up 74.3% of the fan base, 18.3 percentage points more than the group average.

Compared with the other 245 objects in TV show, Dancing with the Stars fans stand out for their interest in Cheryl Burke, Looper (film) and Calum Worthy.

Interest is seasonal: September, October and November account for 74% of the year's searches, June is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Cheryl Burke, Looper (film), Calum Worthy, with strongest over-indexing on Cheryl Burke (22.85× the country average).

Demographically, the Dancing with the Stars audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Community Orientation.

The typical Dancing with the Stars fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Cheryl Burke.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
12.2M
in United States
Gender
74.3%♀
25.7% male
Age
41.6
average years
Country rank
#2943
among all objects in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dancing with the Stars viewers

74.3% are female, 25.7% are male, average age 41.6.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Dancing with the Stars audience in United States
MetricValue
Female74.3%
Male25.7%
Average age41.6
Estimated audience size12.2M
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Dancing with the Stars audience in United States
Age bracketShare%
16-2419%
25-3418%
35-4417%
45-5419%
55+28%
Fig. 04

Worldwide distribution

67.5%

of the worldwide Dancing with the Stars audience comes from United States.

Worldwide audience distribution share by country for Dancing with the Stars
CountryShare
United States67.5%
Canada6.3%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dancing with the Stars fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.47×
02New Hampshire~60K1.35×
03Iowa~200K1.34×
04Nebraska~90K1.28×
05Wisconsin~300K1.27×
06Pennsylvania~600K1.26×
07Massachusetts~300K1.26×
08Ohio~500K1.18×
09Minnesota~200K1.18×
10Vermont~30K1.16×
11Rhode Island~40K1.15×
12Maine~60K1.13×
13North Dakota~30K1.13×
14Connecticut~100K1.10×
15Kansas~100K1.10×
16West Virginia~70K1.10×
17Indiana~300K1.09×
18Kentucky~200K1.09×
19Idaho~70K1.09×
20New Jersey~400K1.06×
21South Dakota~30K1.05×
22Missouri~200K1.04×
23South Carolina~200K1.03×
24Illinois~500K1.01×
25Michigan~400K1.00×
26Tennessee~300K1.00×
27Alabama~200K1.00×
28Arkansas~100K0.99×
29Delaware~40K0.99×
30North Carolina~400K0.98×
31Oklahoma~100K0.98×
32New York~700K0.95×
33Louisiana~200K0.93×
34Mississippi~100K0.92×
35Montana~40K0.92×
36Colorado~200K0.90×
37Florida~700K0.89×
38Washington, District of Columbia~20K0.88×
39Wyoming~20K0.88×
40Virginia~300K0.86×
41Oregon~100K0.85×
42Georgia~300K0.84×
43Arizona~200K0.83×
44Texas~700K0.79×
45New Mexico~60K0.77×
46Washington~200K0.76×
47Maryland~200K0.76×
48California~1M0.70×
49Hawaii~40K0.67×
50Nevada~80K0.66×
Fig. 06

Affinity by region

Affinity by region — Dancing with the Stars, United States
0.66×1.00×1.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dancing with the Stars audience vs. the country average
#·InterestCategoryAffinity×
01Cheryl BurkeMovies & TV22.85×
02Looper (film)Movies & TV22.07×
03Calum WorthyMovies & TV20.40×
04Jesse MetcalfeMovies & TV20.21×
05Derek HoughMovies & TV18.37×
06Peyton List (actress, born 1998)Movies & TV18.00×
07Mary MouserMovies & TV18.00×
08Cameron BoyceMovies & TV13.73×
09JoJo SiwaMovies & TV10.70×
10Rebel WilsonMovies & TV10.04×
11Pitch PerfectMovies & TV9.63×
12Dove CameronMovies & TV5.78×
13Sabrina CarpenterMusic & Radio3.77×
14Britney SpearsMusic & Radio2.47×
15African-American musicMusic & Radio2.42×
16Social networking serviceTechnology & Electronics2.31×
17Dolly PartonMusic & Radio2.14×
18TMZInternet & Social Media2.06×
19PinterestInternet & Social Media1.92×
20FriendshipKids & Family1.84×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dancing with the Stars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dancing with the Stars audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.96×
Community OrientationOPEN1.71×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dancing with the Stars audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
Luxury OrientationPREMIUM0.96×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dancing with the Stars over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/dancing-with-the-stars-25755” · Methodology