Rascasse Audience Intelligence

Gigi Hadid Audience in United States

Gigi Hadid has an estimated audience of 3.6M people in United States.

#19among Fashion model in United States#1094among people in United States#438in Fashion & Accessoires

The average Gigi Hadid fan in United States is 28.9 years old, more female, and lives primarily in California.

By number of fans, Gigi Hadid ranks #21 among the 535 objects in Fashion model in United States — 2.0× the group median.

Its fans are 11.0 years younger than the group average of 39.9.

Women make up 69.1% of the fan base, 8.8 percentage points more than the group average.

Compared with the other 534 objects in Fashion model, Gigi Hadid fans stand out for their interest in The Perks of Being a Wallflower, Music of Nigeria and Princess Polly.

Most fans live in California, New York, Texas.

Top affinities include The Perks of Being a Wallflower, Emily Ratajkowski, Music of Nigeria, with strongest over-indexing on The Perks of Being a Wallflower (30.91× the country average).

Demographically, the Gigi Hadid audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Design Affinity, Sustainability.

The typical Gigi Hadid fan in United States is more female, around 28.9 years old, with strong Design Affinity tendencies and a notable affinity for The Perks of Being a Wallflower.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
69.1%♀
30.9% male
Age
28.9
average years
Country rank
#8753
among all objects in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Gigi Hadid fans

69.1% are female, 30.9% are male, average age 28.9.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Gigi Hadid audience in United States
MetricValue
Female69.1%
Male30.9%
Average age28.9
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Gigi Hadid audience in United States
Age bracketShare%
16-2450%
25-3425%
35-4413%
45-548%
55+4%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Gigi Hadid audience comes from United States.

Worldwide audience distribution share by country for Gigi Hadid
CountryShare
United States29.2%
India7.2%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Gigi Hadid fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.40×
02California~600K1.34×
03Pennsylvania~200K1.33×
04New York~300K1.32×
05Arizona~100K1.30×
06Massachusetts~100K1.28×
07Connecticut~50K1.27×
08Hawaii~20K1.26×
09Washington, District of Columbia~9K1.20×
10Illinois~200K1.16×
11Washington~90K1.15×
12Rhode Island~10K1.14×
13Virginia~100K1.11×
14Texas~300K1.07×
15Maryland~70K1.07×
16Colorado~70K1.06×
17North Carolina~100K1.05×
18Oregon~50K1.05×
19Florida~200K1.04×
20Utah~40K1.03×
21Minnesota~60K1.02×
22Nevada~40K1.01×
23Delaware~10K1.01×
24New Hampshire~10K0.99×
25Michigan~100K0.98×
26Missouri~60K0.97×
27Alaska~7K0.97×
28Vermont~7K0.97×
29Georgia~100K0.95×
30Tennessee~70K0.93×
31Idaho~20K0.93×
32Ohio~100K0.92×
33Wisconsin~60K0.92×
34Maine~10K0.92×
35Alabama~50K0.90×
36Kansas~30K0.89×
37South Carolina~50K0.88×
38Montana~10K0.88×
39Nebraska~20K0.86×
40Indiana~60K0.85×
41Oklahoma~40K0.85×
42Kentucky~40K0.84×
43New Mexico~20K0.84×
44Louisiana~40K0.83×
45North Dakota~7K0.81×
46Iowa~30K0.80×
47Arkansas~30K0.80×
48South Dakota~7K0.77×
49West Virginia~10K0.75×
50Mississippi~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Gigi Hadid, United States
0.69×1.00×1.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Gigi Hadid audience vs. the country average
#·InterestCategoryAffinity×
01The Perks of Being a WallflowerMovies & TV30.91×
02Emily RatajkowskiFashion & Accessoires17.65×
03Music of NigeriaMusic & Radio12.84×
04Princess PollyFashion & Accessoires12.25×
05Hailey BaldwinFashion & Accessoires11.38×
06Madison BeerMusic & Radio8.21×
07Fashion NovaShopping5.09×
08South KoreaTravel & Leisure4.95×
09PacSunFashion & Accessoires4.89×
10Bloomingdale'sShopping3.95×
11Macy'sShopping3.84×
12Taylor SwiftMusic & Radio2.73×
13JewelryFashion & Accessoires2.08×
14Luxury goodsFashion & Accessoires2.05×
15ShoesFashion & Accessoires1.97×
16SupermanMovies & TV1.78×
17BeautyBeauty & Wellness1.75×
18BeveragesFood & Beverages1.74×
19Food and drinkFood & Beverages1.70×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Gigi Hadid audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Gigi Hadid audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.19×
SustainabilityBALANCE1.94×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Gigi Hadid audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
PatriotismCONSERVATISM0.73×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion model audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Gigi Hadid over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/gigi-hadid-21742” · Methodology