Rascasse Audience Intelligence

Haas F1 Fan Demographics in United States

Haas F1 has an estimated audience of 437K people in United States.

#86among Motorsport in United States#625among teams in United States#3988in Sports

The average Haas F1 fan in United States is 38.3 years old, more male, and lives primarily in California.

By number of fans, Haas F1 ranks #7 among the 11 Formula One teams in United States.

Its fans are 1.7 years older than the group average of 36.6.

In Q3/2026, search interest was −57.9% on the same quarter a year earlier; the median across the group was −14.0%.

Interest is seasonal: February, March and May account for 42% of the year's searches, September is the quietest month.

Most fans live in California, Texas, Florida.

Category: Sports · Type: Team · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
437K
in United States
Gender
26.5%♀
73.5% male
Age
38.3
average years
Country rank
#41337
among all objects in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Haas F1 fans

26.5% are female, 73.5% are male, average age 38.3.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Haas F1 audience in United States
MetricValue
Female26.5%
Male73.5%
Average age38.3
Estimated audience size437K
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Haas F1 audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4418%
45-5418%
55+18%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Haas F1 audience comes from United States.

Worldwide audience distribution share by country for Haas F1
CountryShare
United States25.8%
United Kingdom9.2%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Haas F1 fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.68×
02North Carolina~20K1.47×
03Wisconsin~10K1.43×
04Vermont~1K1.41×
05Kansas~5K1.36×
06California~70K1.32×
07Nevada~5K1.28×
08Connecticut~6K1.18×
09Arizona~10K1.17×
10Washington~10K1.15×
11Colorado~9K1.15×
12Washington, District of Columbia~1K1.15×
13Virginia~10K1.14×
14Iowa~5K1.13×
15Massachusetts~10K1.11×
16Indiana~10K1.11×
17Missouri~9K1.11×
18Texas~30K1.08×
19Pennsylvania~20K1.07×
20Utah~5K1.06×
21Illinois~20K1.04×
22Nebraska~3K1.04×
23Alaska<1K1.03×
24Ohio~20K1.02×
25North Dakota~1K1.01×
26Michigan~10K1.00×
27Maryland~8K1.00×
28Idaho~2K0.97×
29Florida~30K0.96×
30New Hampshire~2K0.96×
31Tennessee~9K0.93×
32New York~20K0.92×
33South Carolina~7K0.92×
34Oregon~5K0.92×
35Georgia~10K0.90×
36Maine~2K0.90×
37Montana~1K0.90×
38New Jersey~10K0.89×
39South Dakota~1K0.89×
40Hawaii~2K0.88×
41Kentucky~5K0.86×
42Rhode Island~1K0.86×
43Alabama~6K0.85×
44West Virginia~2K0.84×
45Delaware~1K0.84×
46Oklahoma~4K0.83×
47Arkansas~3K0.79×
48New Mexico~2K0.79×
49Mississippi~3K0.71×
50Louisiana~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Haas F1, United States
0.68×1.00×1.68×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Haas F1 over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/haas-f1-10004626” · Methodology