Rascasse Audience Intelligence

Halifax (United Kingdom bank) Target Market in United States

Halifax (United Kingdom bank) has an estimated audience of 794K people in United States.

#41among Bank in United States
#3165among brands in United States#1849in Business & Career

The average Halifax (United Kingdom bank) fan in United States is 34.7 years old, more female, and lives primarily in New York.

By number of fans, Halifax (United Kingdom bank) ranks #41 among the 613 objects in Bank in United States.

Its fans are 5.9 years younger than the group average of 40.6.

Women make up 60.7% of the fan base, 11.7 percentage points more than the group average.

Compared with the other 612 objects in Bank, Halifax (United Kingdom bank) fans stand out for their interest in Televisió de Catalunya, Emirates NBD and Sainsbury's Bank.

Most fans live in New York, California, New Jersey.

Top affinities include Televisió de Catalunya, Emirates NBD, Sainsbury's Bank, with strongest over-indexing on Televisió de Catalunya (1419.88× the country average).

Demographically, the Halifax (United Kingdom bank) audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.

The typical Halifax (United Kingdom bank) fan in United States is more female, around 34.7 years old, with strong Social Media Usage tendencies and a notable affinity for Televisió de Catalunya.

Category: Business & Career · Type: Brand · Subtype: Bank

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
794K
in United States
Gender
60.7%♀
39.3% male
Age
34.7
average years
Country rank
#28570
among all objects in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Halifax (United Kingdom bank)

60.7% are female, 39.3% are male, average age 34.7.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Halifax (United Kingdom bank) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age34.7
Estimated audience size794K
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Halifax (United Kingdom bank) audience in United States
Age bracketShare%
16-2429%
25-3425%
35-4420%
45-5417%
55+9%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Halifax (United Kingdom bank) audience comes from United States.

Worldwide audience distribution share by country for Halifax (United Kingdom bank)
CountryShare
United Kingdom78.0%
Canada5.1%
United States4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Halifax (United Kingdom bank) customers by region in United States
#RegionReachAffinity×
01Massachusetts~50K3.06×
02Maine~10K3.03×
03New Jersey~60K2.62×
04Vermont~4K2.41×
05Washington, District of Columbia~3K1.81×
06New Hampshire~5K1.74×
07New York~80K1.57×
08Rhode Island~4K1.49×
09Pennsylvania~40K1.40×
10Virginia~30K1.24×
11Connecticut~10K1.21×
12Alaska~2K1.14×
13Florida~60K1.11×
14North Carolina~30K1.04×
15Washington~20K1.04×
16Maryland~10K0.92×
17Oregon~9K0.92×
18Illinois~30K0.89×
19Michigan~20K0.88×
20Minnesota~10K0.88×
21Colorado~10K0.87×
22Montana~2K0.82×
23Delaware~2K0.82×
24Wisconsin~10K0.81×
25Utah~6K0.79×
26California~70K0.77×
27Ohio~20K0.76×
28Arizona~10K0.76×
29Georgia~20K0.75×
30North Dakota~1K0.74×
31Hawaii~2K0.73×
32South Carolina~9K0.72×
33Tennessee~10K0.70×
34Idaho~3K0.69×
35Texas~40K0.68×
36Kentucky~7K0.68×
37Indiana~10K0.67×
38Missouri~10K0.67×
39Nevada~5K0.67×
40South Dakota~1K0.67×
41Kansas~5K0.66×
42Nebraska~3K0.64×
43Alabama~8K0.63×
44Iowa~5K0.63×
45Arkansas~5K0.63×
46West Virginia~3K0.62×
47Louisiana~7K0.61×
48Oklahoma~6K0.60×
49New Mexico~3K0.60×
50Mississippi~4K0.53×
Fig. 06

Affinity by region

Affinity by region — Halifax (United Kingdom bank), United States
0.53×1.00×3.06×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Halifax (United Kingdom bank) audience vs. the country average
#·InterestCategoryAffinity×
01Televisió de CatalunyaMovies & TV1419.88×
02Emirates NBDBusiness & Career495.03×
03Sainsbury's BankBusiness & Career306.02×
04NatWestBusiness & Career301.74×
05Tesco BankBusiness & Career264.13×
06Age of MythologyGames173.62×
07ARMA 2Games169.93×
08Cabal OnlineGames168.84×
09Sniper EliteGames140.59×
10Lulu (company)Shopping108.21×
11ARMA 3Games92.84×
12Clash RoyaleGames61.17×
13Clash of ClansGames58.63×
14Batman Forever (video game)Games54.31×
15Chihuahua (state)Travel & Leisure28.04×
16TwitchGames24.58×
17Traffic (2000 film)Movies & TV20.00×
18Meccha ChameleonGames11.95×
19MinecraftGames9.67×
20TikTokInternet & Social Media6.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Halifax (United Kingdom bank) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Halifax (United Kingdom bank) audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY4.08×
Risk AppetiteTHRILL3.19×
Quality AwarenessPREMIUM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Halifax (United Kingdom bank) audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.25×
Community OrientationOPEN0.64×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More Bank audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Halifax (United Kingdom bank) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/halifax-united-kingdom-bank-99224” · Methodology