Rascasse Audience Intelligence

Voss Target Market in United States

Voss has an estimated audience of 350K people in United States.

#11among Mineral water in United States#4947among brands in United States#2371in Food & Beverages

The average Voss fan in United States is 37.1 years old, balanced, and lives primarily in California.

By number of fans, Voss ranks #11 among the 56 objects in Mineral water in United States — 24.8× the group median.

Its fans are 1.5 years younger than the group average of 38.6.

Women make up 45.4% of the fan base, 7.2 percentage points fewer than the group average.

Compared with the other 55 objects in Mineral water, Voss fans stand out for their interest in Fresca, Mapfre and Zurich Insurance Group.

Most fans live in California, New York, Texas.

Top affinities include Fresca, Mapfre, Evian, with strongest over-indexing on Fresca (76.61× the country average).

Demographically, the Voss audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

The typical Voss fan in United States is balanced, around 37.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fresca.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
350K
in United States
Gender
45.4%♀
54.6% male
Age
37.1
average years
Country rank
#44838
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Voss

45.4% are female, 54.6% are male, average age 37.1.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Voss audience in United States
MetricValue
Female45.4%
Male54.6%
Average age37.1
Estimated audience size350K
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Voss audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4419%
45-5419%
55+14%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Voss audience comes from United States.

Worldwide audience distribution share by country for Voss
CountryShare
United States26.3%
Norway9.5%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Voss customers by region in United States
#RegionReachAffinity×
01Georgia~20K1.69×
02Ohio~20K1.61×
03New York~30K1.58×
04Indiana~10K1.48×
05North Dakota~1K1.36×
06Texas~30K1.21×
07Washington~9K1.17×
08Oklahoma~5K1.16×
09Virginia~10K1.13×
10California~50K1.09×
11Wisconsin~7K1.08×
12Illinois~10K1.06×
13Minnesota~6K1.04×
14Washington, District of Columbia<1K1.04×
15Missouri~7K1.02×
16Michigan~10K1.01×
17Iowa~3K1.01×
18Massachusetts~7K1.00×
19Nevada~3K0.99×
20Alaska<1K0.98×
21Florida~20K0.97×
22Nebraska~2K0.97×
23Hawaii~1K0.96×
24New Jersey~9K0.95×
25Kentucky~4K0.95×
26Oregon~4K0.95×
27South Dakota<1K0.95×
28Vermont<1K0.95×
29New Hampshire~1K0.94×
30Utah~3K0.93×
31Maine~1K0.93×
32Maryland~6K0.92×
33Connecticut~3K0.92×
34Idaho~2K0.92×
35Pennsylvania~10K0.91×
36North Carolina~10K0.91×
37Alabama~5K0.91×
38Kansas~3K0.91×
39Montana~1K0.91×
40Arizona~7K0.90×
41Louisiana~4K0.90×
42Mississippi~3K0.90×
43New Mexico~2K0.90×
44Rhode Island~1K0.90×
45West Virginia~2K0.89×
46Delaware<1K0.89×
47Colorado~5K0.88×
48South Carolina~5K0.88×
49Arkansas~3K0.88×
50Tennessee~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Voss, United States
0.86×1.00×1.69×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Voss audience vs. the country average
#·InterestCategoryAffinity×
01FrescaFood & Beverages76.61×
02MapfreBusiness & Career55.52×
03EvianFood & Beverages46.91×
04AquafinaFood & Beverages39.25×
05Zurich Insurance GroupBusiness & Career38.70×
06smartwaterFood & Beverages37.32×
07FondueFood & Beverages34.69×
08Fiji WaterFood & Beverages32.96×
09New York Red BullsSports22.69×
10CorePower YogaSports21.78×
11Stanley TucciMovies & TV17.73×
12San PellegrinoFood & Beverages17.39×
13Bottled waterFood & Beverages16.38×
14Hy-VeeShopping9.32×
15OncologyHealth7.80×
16Mobile homeCars & Mobility5.23×
17Scooby-DooMovies & TV4.77×
18Real Madrid Club de FútbolSports3.68×
19SpotifyInternet & Social Media2.19×
20FIFA World Cup 2026Sports1.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Voss audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Voss audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.99×
IndulgenceJOY1.66×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Voss audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
Community OrientationOPEN0.98×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Voss over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/voss-16511” · Methodology