Rascasse Audience Intelligence

Oysho Target Market in United States

Oysho has an estimated audience of 950K people in United States.

#9among Lingerie in United States
#2692among brands in United States#1003in Fashion & Accessoires

The average Oysho fan in United States is 33.9 years old, more female, and lives primarily in California.

By number of fans, Oysho ranks #9 among the 54 objects in Lingerie in United States — 6.9× the group median.

Its fans are 2.8 years younger than the group average of 36.7.

Women make up 71.1% of the fan base, 2.3 percentage points fewer than the group average.

Compared with the other 53 objects in Lingerie, Oysho fans stand out for their interest in Missha, Hayley Kiyoko and Jake Wesley Rogers.

Most fans live in California, New York, Florida.

Top affinities include Missha, Hayley Kiyoko, Jake Wesley Rogers, with strongest over-indexing on Missha (164.05× the country average).

Demographically, the Oysho audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical Oysho fan in United States is more female, around 33.9 years old, with strong Design Affinity tendencies and a notable affinity for Missha.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
950K
in United States
Gender
71.1%♀
28.9% male
Age
33.9
average years
Country rank
#24468
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Oysho

71.1% are female, 28.9% are male, average age 33.9.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Oysho audience in United States
MetricValue
Female71.1%
Male28.9%
Average age33.9
Estimated audience size950K
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Oysho audience in United States
Age bracketShare%
16-2437%
25-3421%
35-4416%
45-5414%
55+11%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Oysho audience comes from United States.

Worldwide audience distribution share by country for Oysho
CountryShare
Spain19.3%
Turkey11.0%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Oysho customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K3.44×
02New York~100K2.55×
03California~200K2.06×
04Florida~100K2.00×
05Massachusetts~30K1.75×
06New Jersey~50K1.72×
07Texas~100K1.55×
08Illinois~60K1.55×
09Arizona~30K1.47×
10Virginia~30K1.33×
11Washington~30K1.30×
12Colorado~20K1.29×
13Nevada~10K1.24×
14Connecticut~10K1.13×
15Hawaii~4K1.04×
16Oregon~10K1.00×
17Georgia~30K0.99×
18Rhode Island~3K0.99×
19Utah~9K0.98×
20Vermont~2K0.98×
21Maryland~20K0.94×
22Maine~4K0.91×
23Alaska~2K0.91×
24Delaware~3K0.89×
25New Hampshire~3K0.87×
26Pennsylvania~30K0.86×
27New Mexico~5K0.86×
28North Dakota~2K0.85×
29South Dakota~2K0.84×
30Michigan~20K0.83×
31Montana~3K0.83×
32North Carolina~30K0.82×
33Idaho~4K0.82×
34Minnesota~10K0.80×
35Louisiana~10K0.77×
36Kansas~6K0.77×
37West Virginia~4K0.77×
38Tennessee~20K0.76×
39South Carolina~10K0.75×
40Nebraska~4K0.74×
41Arkansas~6K0.73×
42Wisconsin~10K0.72×
43Oklahoma~8K0.72×
44Iowa~6K0.71×
45Mississippi~6K0.71×
46Indiana~10K0.68×
47Ohio~20K0.67×
48Missouri~10K0.65×
49Alabama~9K0.65×
50Kentucky~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Oysho, United States
0.65×1.00×3.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Oysho audience vs. the country average
#·InterestCategoryAffinity×
01MisshaBeauty & Wellness164.05×
02Hayley KiyokoMovies & TV119.23×
03Jake Wesley RogersMusic & Radio103.28×
04StradivariusShopping72.56×
05Cole SprouseMovies & TV62.02×
06King PrincessMusic & Radio60.19×
07Kevin JonasMusic & Radio48.98×
08Louis TomlinsonMusic & Radio43.07×
09Hailee SteinfeldMovies & TV40.70×
10Bijou (jewellery)Fashion & Accessoires37.45×
11Kill BillMovies & TV20.22×
12Prefabricated homeHome & Garden16.42×
13Adriana LimaFashion & Accessoires15.89×
14Dua LipaMusic & Radio15.88×
15LongHorn SteakhouseFood & Beverages13.14×
16Gay LovePolitics & Society12.90×
17Tate McRaeMusic & Radio11.84×
18Staples Inc.Business & Career9.96×
19TikTokInternet & Social Media6.38×
20SupermanMovies & TV3.42×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Oysho audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Oysho audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.64×
Luxury OrientationPREMIUM2.43×
MindfulnessBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Oysho audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.48×
PatriotismCONSERVATISM0.49×
Convenience OrientationPREMIUM0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Lingerie audiences in United States

See Oysho audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Oysho over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/oysho-20745” · Methodology