Rascasse Audience Intelligence

Pfizer Target Market in United States

Pfizer has an estimated audience of 5.4M people in United States.

#3among Medicine in United States#678among brands in United States#262in Health

The average Pfizer fan in United States is 48.2 years old, more female, and lives primarily in California.

By number of fans, Pfizer ranks #3 among the 85 objects in Medicine in United States — 5.4× the group median.

Its fans are 5.8 years older than the group average of 42.4.

Women make up 59.9% of the fan base, 2.0 percentage points more than the group average.

Compared with the other 84 objects in Medicine, Pfizer fans stand out for their interest in Listerine, Environmental technology and Rheumatoid Arthritis awareness.

Most fans live in California, New York, Massachusetts.

Top affinities include Listerine, Ro, Environmental technology, with strongest over-indexing on Listerine (12.83× the country average).

Demographically, the Pfizer audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

The typical Pfizer fan in United States is more female, around 48.2 years old, with strong Need for Security tendencies and a notable affinity for Listerine.

Category: Health · Type: Brand · Subtype: Medicine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.4M
in United States
Gender
59.9%♀
40.1% male
Age
48.2
average years
Country rank
#6170
among all objects in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Pfizer

59.9% are female, 40.1% are male, average age 48.2.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Pfizer audience in United States
MetricValue
Female59.9%
Male40.1%
Average age48.2
Estimated audience size5.4M
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Pfizer audience in United States
Age bracketShare%
16-247%
25-3411%
35-4416%
45-5423%
55+43%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Pfizer audience comes from United States.

Worldwide audience distribution share by country for Pfizer
CountryShare
United States35.2%
Brazil7.7%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pfizer customers by region in United States
#RegionReachAffinity×
01Massachusetts~400K3.61×
02New Jersey~300K2.34×
03New York~700K2.21×
04Connecticut~100K1.99×
05New Hampshire~40K1.72×
06Pennsylvania~300K1.49×
07North Carolina~300K1.46×
08Washington, District of Columbia~20K1.40×
09Missouri~100K1.38×
10Kansas~60K1.36×
11Michigan~200K1.31×
12Louisiana~100K1.28×
13Rhode Island~20K1.26×
14California~700K1.14×
15Illinois~200K1.09×
16Maryland~100K1.05×
17Washington~100K1.03×
18Delaware~20K0.95×
19Florida~300K0.91×
20Virginia~100K0.91×
21Wisconsin~80K0.88×
22Georgia~200K0.87×
23Tennessee~100K0.87×
24Indiana~90K0.83×
25South Dakota~10K0.81×
26Vermont~8K0.79×
27South Carolina~70K0.78×
28Nebraska~20K0.78×
29Iowa~40K0.77×
30Maine~20K0.76×
31Ohio~100K0.75×
32Colorado~70K0.73×
33Texas~300K0.71×
34Arizona~80K0.70×
35Kentucky~50K0.70×
36Mississippi~30K0.70×
37Montana~10K0.69×
38North Dakota~9K0.69×
39Minnesota~60K0.68×
40Idaho~20K0.68×
41West Virginia~20K0.67×
42Oregon~40K0.66×
43Oklahoma~40K0.66×
44Arkansas~30K0.66×
45Hawaii~20K0.66×
46Alabama~50K0.64×
47Nevada~30K0.64×
48Alaska~7K0.64×
49Utah~30K0.62×
50New Mexico~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Pfizer, United States
0.58×1.00×3.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pfizer audience vs. the country average
#·InterestCategoryAffinity×
01ListerineBeauty & Wellness12.83×
02RoHealth7.89×
03Environmental technologyHome & Garden5.75×
04Rheumatoid Arthritis awarenessHealth5.35×
05Love's Travel Stops & Country StoresShopping4.12×
06Google NewsNews3.99×
07LabCorpHealth3.72×
08ProbioticHealth3.58×
09Medicare (United States)Health3.34×
10Charles Schwab CorporationBusiness & Career2.70×
11Savannah GuthrieMovies & TV2.65×
12Quest DiagnosticsHealth2.45×
13Lindsey GrahamPolitics & Society2.11×
14WalgreensShopping2.11×
15Dollar GeneralShopping1.97×
16Wells FargoBusiness & Career1.86×
17Capital OneBusiness & Career1.80×
18Local newsNews1.78×
19Sam's ClubShopping1.70×
20Breaking newsMovies & TV1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pfizer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pfizer audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.74×
Family OrientationCONSERVATISM1.44×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pfizer audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
Early Adopter MentalityPOWER0.59×
SustainabilityBALANCE0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pfizer over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pfizer-9051” · Methodology