Rascasse Audience Intelligence

Smoothie King Target Market in United States

Smoothie King has an estimated audience of 10.4M people in United States.

#42among TV series in United States
#372among brands in United States#268in Food & Beverages

The average Smoothie King fan in United States is 36.5 years old, more female, and lives primarily in Texas.

By number of fans, Smoothie King ranks #42 among the 4358 objects in TV series in United States.

Its fans are 2.4 years younger than the group average of 38.9.

Women make up 63.6% of the fan base, 8.0 percentage points more than the group average.

Compared with the other 4357 objects in TV series, Smoothie King fans stand out for their interest in Planet Smoothie, Stacy Keibler and Audrina Patridge.

Most fans live in Texas, Florida, Georgia.

Top affinities include Planet Smoothie, Stacy Keibler, Audrina Patridge, with strongest over-indexing on Planet Smoothie (56.58× the country average).

Demographically, the Smoothie King audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.

The typical Smoothie King fan in United States is more female, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Planet Smoothie.

Category: Food & Beverages · Type: Brand · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.4M
in United States
Gender
63.6%♀
36.4% male
Age
36.5
average years
Country rank
#3486
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Smoothie King

63.6% are female, 36.4% are male, average age 36.5.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Smoothie King audience in United States
MetricValue
Female63.6%
Male36.4%
Average age36.5
Estimated audience size10.4M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Smoothie King audience in United States
Age bracketShare%
16-2426%
25-3423%
35-4420%
45-5419%
55+12%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Smoothie King audience comes from United States.

Worldwide audience distribution share by country for Smoothie King
CountryShare
United States97.3%
Japan0.2%
United Kingdom0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Smoothie King customers by region in United States
#RegionReachAffinity×
01Louisiana~800K5.40×
02Texas~2.5M3.33×
03Georgia~1M3.01×
04Mississippi~300K2.93×
05Missouri~500K2.80×
06Tennessee~600K2.53×
07Indiana~400K2.08×
08Kansas~200K2.07×
09Alabama~300K2.03×
10Florida~1M1.81×
11Illinois~600K1.59×
12South Carolina~300K1.56×
13Maryland~300K1.48×
14North Carolina~500K1.47×
15Ohio~500K1.29×
16Colorado~200K1.29×
17Washington, District of Columbia~20K1.12×
18Nebraska~60K1.03×
19Kentucky~100K1.02×
20Arkansas~90K0.98×
21Oklahoma~100K0.92×
22Michigan~300K0.80×
23New Jersey~200K0.78×
24Nevada~80K0.77×
25Iowa~70K0.71×
26Arizona~200K0.70×
27Virginia~100K0.54×
28Delaware~20K0.53×
29Wisconsin~100K0.52×
30Connecticut~60K0.51×
31West Virginia~30K0.50×
32South Dakota~10K0.50×
33Pennsylvania~200K0.49×
34New York~200K0.37×
35Alaska~7K0.33×
36Vermont~5K0.27×
37New Mexico~20K0.26×
38New Hampshire~10K0.26×
39North Dakota~6K0.24×
40Massachusetts~50K0.23×
41Montana~8K0.23×
42Minnesota~30K0.19×
43Maine~8K0.18×
44Rhode Island~6K0.18×
45Idaho~10K0.17×
46Hawaii~8K0.17×
47Utah~10K0.13×
48Oregon~10K0.10×
49Washington~20K0.09×
50California~90K0.08×
Fig. 06

Affinity by region

Affinity by region — Smoothie King, United States
0.08×1.00×5.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Smoothie King audience vs. the country average
#·InterestCategoryAffinity×
01Planet SmoothieFood & Beverages56.58×
02Stacy KeiblerMovies & TV49.93×
03Audrina PatridgeMovies & TV39.24×
04Smoothie King CenterSports35.24×
05Tim HortonSports26.64×
06Auto ExpressCars & Mobility19.10×
07Tropical Smoothie CafeFood & Beverages19.08×
08Zumba Fitness (video game)Games18.64×
09Jamba JuiceFood & Beverages16.75×
10Gabby DouglasSports14.05×
11Oasis (drink)Food & Beverages13.66×
12VitamixHome & Garden13.03×
13Dutch Bros. CoffeeFood & Beverages12.64×
14Flex (magazine)Sports8.37×
15Caribou CoffeeFood & Beverages7.16×
16SmoothieFood & Beverages3.43×
177 Brew CoffeeFood & Beverages3.27×
18Wawa Inc.Shopping2.66×
19Raising Cane's Chicken FingersFood & Beverages1.99×
20Popeyes Louisiana KitchenFood & Beverages1.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Smoothie King audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Smoothie King audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.98×
Early Adopter MentalityPOWER1.12×
Urban LifestyleOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Smoothie King audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.81×
PatriotismCONSERVATISM0.81×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Smoothie King over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/smoothie-king-44172” · Methodology