Rascasse Audience Intelligence

Roku Audience Demographics in United States

Roku has an estimated audience of 11.2M people in United States.

#8among TV / music streaming in United States
#81among websites & media in United States
#234in Movies & TV

The average Roku fan in United States is 42.3 years old, more male, and lives primarily in California.

By number of fans, Roku ranks #8 among the 54 objects in TV / music streaming in United States — 13.5× the group median.

Its fans are 5.8 years older than the group average of 36.5.

Women make up 44.4% of the fan base, 5.2 percentage points fewer than the group average.

Compared with the other 53 objects in TV / music streaming, Roku fans stand out for their interest in Hot (Israel), Roku and Comcast Cable.

Most fans live in California, Texas, Florida.

Top affinities include Hot (Israel), Roku, Comcast Cable, with strongest over-indexing on Hot (Israel) (7.57× the country average).

Demographically, the Roku audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Need for Security.

The typical Roku fan in United States is more male, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Hot (Israel).

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11.2M
in United States
Gender
44.4%♀
55.6% male
Age
42.3
average years
Country rank
#3214
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Roku

44.4% are female, 55.6% are male, average age 42.3.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Roku audience in United States
MetricValue
Female44.4%
Male55.6%
Average age42.3
Estimated audience size11.2M
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Roku audience in United States
Age bracketShare%
16-2415%
25-3417%
35-4420%
45-5422%
55+26%
Fig. 04

Worldwide distribution

50.7%

of the worldwide Roku audience comes from United States.

Worldwide audience distribution share by country for Roku
CountryShare
United States50.7%
Brazil6.8%
Mexico6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Roku fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K1.55×
02Mississippi~200K1.53×
03Alabama~300K1.52×
04West Virginia~90K1.46×
05Kentucky~200K1.33×
06Oklahoma~200K1.32×
07Missouri~300K1.30×
08Maine~60K1.29×
09Louisiana~200K1.27×
10Tennessee~300K1.24×
11Kansas~100K1.18×
12Indiana~300K1.16×
13Iowa~100K1.15×
14South Carolina~200K1.13×
15Wyoming~20K1.13×
16Wisconsin~200K1.12×
17Ohio~400K1.11×
18South Dakota~30K1.10×
19North Carolina~400K1.09×
20Montana~40K1.08×
21Nebraska~70K1.07×
22Georgia~400K1.06×
23Idaho~60K1.04×
24Michigan~300K1.02×
25New Hampshire~40K1.00×
26New Mexico~70K0.99×
27Pennsylvania~400K0.96×
28North Dakota~30K0.96×
29Vermont~20K0.96×
30Arizona~200K0.95×
31Texas~700K0.91×
32Minnesota~200K0.91×
33Oregon~100K0.88×
34Virginia~200K0.86×
35Illinois~400K0.85×
36Florida~600K0.84×
37Colorado~200K0.84×
38Delaware~30K0.82×
39Alaska~20K0.79×
40Maryland~200K0.78×
41Connecticut~90K0.78×
42Utah~90K0.78×
43Washington~200K0.76×
44Nevada~80K0.74×
45Rhode Island~30K0.73×
46New York~500K0.69×
47Massachusetts~200K0.68×
48California~900K0.65×
49New Jersey~200K0.63×
50Hawaii~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Roku, United States
0.51×1.00×1.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Roku audience vs. the country average
#·InterestCategoryAffinity×
01Hot (Israel)Technology & Electronics7.57×
02RokuBusiness & Career5.52×
03Comcast CableTechnology & Electronics4.73×
04Internet Movie DatabaseMovies & TV4.11×
05Apple TVMovies & TV3.72×
06Diane KeatonMovies & TV3.23×
07Anne HathawayMovies & TV3.11×
08Melania TrumpPolitics & Society3.10×
09Google DocsInternet & Social Media3.08×
10XfinityTechnology & Electronics2.73×
11T-MobileTechnology & Electronics2.32×
12Limited liability companyBusiness & Career2.23×
13CNNNews2.15×
14Joe BidenPolitics & Society2.08×
15JesusPolitics & Society1.85×
16Barack ObamaPolitics & Society1.82×
17MemeInternet & Social Media1.82×
18Dolly PartonMusic & Radio1.80×
19United StatesTravel & Leisure1.78×
20Donald TrumpPolitics & Society1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Roku audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Roku audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
Need for SecurityCONSERVATISM1.59×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Roku audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Luxury OrientationPREMIUM0.93×
Quality AwarenessPREMIUM0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Roku over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/roku-1557” · Methodology