Rascasse Audience Intelligence

DeviantArt Audience Demographics in United States

DeviantArt has an estimated audience of 21M people in United States.

#42among websites & media in United States
#28in Internet & Social Media

The average DeviantArt fan in United States is 32.6 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Robert Williams (artist), Fox (clothing), Workbench (woodworking), with strongest over-indexing on Robert Williams (artist) (96.74× the country average).

Demographically, the DeviantArt audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

The typical DeviantArt fan in United States is balanced, around 32.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Robert Williams (artist).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
21M
in United States
Gender
52.7%♀
47.3% male
Age
32.6
average years
Country rank
#1527
among all objects in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of DeviantArt

52.7% are female, 47.3% are male, average age 32.6.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for DeviantArt audience in United States
MetricValue
Female52.7%
Male47.3%
Average age32.6
Estimated audience size21M
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the DeviantArt audience in United States
Age bracketShare%
16-2438%
25-3426%
35-4415%
45-5412%
55+9%
Fig. 04

Worldwide distribution

35.4%

of the worldwide DeviantArt audience comes from United States.

Worldwide audience distribution share by country for DeviantArt
CountryShare
United States35.4%
United Kingdom6.7%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

DeviantArt fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K1.29×
02Maine~100K1.23×
03West Virginia~100K1.22×
04Oklahoma~300K1.17×
05Idaho~100K1.15×
06Indiana~500K1.14×
07Oregon~300K1.14×
08Ohio~800K1.12×
09Kentucky~300K1.12×
10Michigan~700K1.11×
11Missouri~400K1.10×
12Kansas~200K1.10×
13Pennsylvania~900K1.08×
14Iowa~200K1.08×
15New Hampshire~90K1.08×
16Tennessee~500K1.07×
17Wisconsin~400K1.07×
18Washington~500K1.06×
19Nebraska~100K1.05×
20Wyoming~40K1.05×
21Alabama~300K1.04×
22Connecticut~200K1.04×
23Virginia~500K1.02×
24Massachusetts~400K1.02×
25Illinois~800K1.01×
26Minnesota~400K1.01×
27Montana~70K1.01×
28Rhode Island~70K1.01×
29Alaska~50K1.01×
30South Dakota~60K1.00×
31North Carolina~700K0.98×
32Arkansas~200K0.98×
33Vermont~40K0.97×
34Georgia~700K0.94×
35New Mexico~100K0.94×
36Maryland~400K0.93×
37North Dakota~50K0.93×
38South Carolina~300K0.92×
39Arizona~400K0.91×
40Nevada~200K0.91×
41Texas~1.5M0.90×
42Florida~1M0.89×
43New Jersey~500K0.87×
44Mississippi~200K0.87×
45Colorado~300K0.86×
46Louisiana~200K0.84×
47Delaware~50K0.84×
48New York~1M0.83×
49California~2M0.81×
50Hawaii~60K0.69×
Fig. 06

Affinity by region

Affinity by region — DeviantArt, United States
0.69×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the DeviantArt audience vs. the country average
#·InterestCategoryAffinity×
01Robert Williams (artist)Person96.74×
02Fox (clothing)Movies & TV72.66×
03Workbench (woodworking)Home & Garden52.86×
04Mongoose (bicycles)Cars & Mobility50.49×
05Saint Louis Art MuseumArts & Culture47.17×
06Skateboarder (magazine)Sports44.75×
07Website builderInternet & Social Media42.59×
08Fuse (TV channel)Movies & TV42.40×
09Kane (wrestler)Sports32.72×
10Detroit Institute of ArtsTravel & Leisure32.72×
11Digital paintingArts & Culture31.98×
12Takashi MurakamiArts & Culture27.51×
13Getty CenterArts & Culture26.66×
14The BerricsSports25.95×
15Scary MovieMovies & TV18.33×
16Phineas and FerbMovies & TV17.14×
17IllustratorBusiness & Career13.83×
18Tel AvivTravel & Leisure13.79×
19ShrekMovies & TV11.63×
20Malcolm in the MiddleMovies & TV9.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the DeviantArt audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the DeviantArt audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.41×
ExtroversionTHRILL1.36×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the DeviantArt audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.00×
Pet OwnershipJOY1.01×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
Appendix

Explore more audiences

More Internet & Social Media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in DeviantArt over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/deviantart-76059” · Methodology