Rascasse Audience Intelligence

Capital One Target Market in United States

Capital One has an estimated audience of 60.4M people in United States.

#2among Bank in United States
#29among brands in United States#46in Business & Career

The average Capital One fan in United States is 44.8 years old, balanced, and lives primarily in California.

By number of fans, Capital One ranks #2 among the 611 objects in Bank in United States — 87.8× the group median.

Its fans are 4.3 years older than the group average of 40.5.

Compared with the other 610 objects in Bank, Capital One fans stand out for their interest in Richmond, Virginia, Retail banking and Yahoo! Finance.

Most fans live in California, New York, Texas.

Top affinities include Columbia Bank, Credit One Bank, Citibank, with strongest over-indexing on Columbia Bank (12.44× the country average).

Demographically, the Capital One audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

The typical Capital One fan in United States is balanced, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Columbia Bank.

Category: Business & Career · Type: Brand · Subtype: Bank

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
60.4M
in United States
Gender
49.4%♀
50.6% male
Age
44.8
average years
Country rank
#282
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Capital One

49.4% are female, 50.6% are male, average age 44.8.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Capital One audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.8
Estimated audience size60.4M
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Capital One audience in United States
Age bracketShare%
16-2410%
25-3417%
35-4419%
45-5422%
55+32%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Capital One audience comes from United States.

Worldwide audience distribution share by country for Capital One
CountryShare
United States88.2%
Canada3.7%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Capital One customers by region in United States
#RegionReachAffinity×
01Louisiana~2.5M3.04×
02Maryland~2M1.67×
03New York~4.5M1.28×
04Virginia~2M1.24×
05Delaware~200K1.22×
06New Jersey~2M1.20×
07New Hampshire~300K1.16×
08Mississippi~600K1.12×
09Washington, District of Columbia~100K1.12×
10West Virginia~400K1.11×
11Connecticut~700K1.07×
12Florida~4M1.06×
13Pennsylvania~2.5M1.06×
14Massachusetts~1.5M1.05×
15Maine~300K1.05×
16Texas~4M1.02×
17Wyoming~100K1.01×
18Rhode Island~200K1.00×
19Vermont~100K1.00×
20Georgia~2M0.99×
21Arkansas~500K0.98×
22Ohio~2M0.97×
23North Carolina~2M0.96×
24Wisconsin~1M0.96×
25Alabama~900K0.96×
26Colorado~1M0.94×
27Tennessee~1M0.93×
28South Carolina~900K0.93×
29Montana~200K0.93×
30Missouri~1M0.92×
31Nevada~500K0.91×
32Illinois~2M0.90×
33Kentucky~700K0.90×
34Nebraska~300K0.90×
35Indiana~1M0.89×
36Kansas~500K0.88×
37South Dakota~100K0.87×
38Minnesota~900K0.86×
39Iowa~500K0.86×
40Idaho~300K0.86×
41Michigan~1.5M0.85×
42North Dakota~100K0.85×
43Oklahoma~600K0.84×
44New Mexico~300K0.84×
45Arizona~1M0.79×
46Oregon~600K0.76×
47California~5.5M0.75×
48Washington~1M0.71×
49Utah~400K0.63×
50Hawaii~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Capital One, United States
0.63×1.00×3.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Capital One audience vs. the country average
#·InterestCategoryAffinity×
01Columbia BankBusiness & Career12.44×
02Credit One BankBusiness & Career12.18×
03CitibankBusiness & Career10.34×
04SouthState Bank (Independent Bank Group heritage)Business & Career9.98×
05Frost BankBusiness & Career9.59×
06Bank of AmericaBusiness & Career8.08×
07Woodforest National BankBusiness & Career7.96×
08Richmond, VirginiaTravel & Leisure7.83×
09Truist BankBusiness & Career7.53×
10Synchrony BankBusiness & Career7.06×
11Toronto-Dominion BankBusiness & Career5.72×
12M&T BankBusiness & Career5.16×
13Retail bankingBusiness & Career4.74×
14Wells FargoBusiness & Career3.91×
15Charles Schwab CorporationBusiness & Career3.31×
16Yahoo! FinanceBusiness & Career2.66×
17ChaseBusiness & Career2.60×
18Financial servicesBusiness & Career2.45×
19WeekBusiness & Career2.38×
20Sales promotionShopping1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Capital One audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Capital One audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.16×
Risk AppetiteTHRILL1.29×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Capital One audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Design AffinityPREMIUM0.88×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Bank audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Capital One over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/capital-one-14900” · Methodology