Rascasse Audience Intelligence

Lady Gaga Audience in Germany

Lady Gaga has an estimated audience of 3.6M people in Germany.

#13among Pop in Germany
#119among people in Germany#127in Music & Radio

The average Lady Gaga fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Lady Gaga ranks #13 among the 1578 objects in Pop in Germany — 2.7× the group median.

Its fans are 5.5 years younger than the group average of 39.9.

Women make up 55.8% of the fan base, 5.3 percentage points fewer than the group average.

Compared with the other 1577 objects in Pop, Lady Gaga fans stand out for their interest in LGBT adoption, Manosphere and Monster.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include LGBT adoption, Manosphere, Monster, with strongest over-indexing on LGBT adoption (16.15× the country average).

Demographically, the Lady Gaga audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Tradition.

The typical Lady Gaga fan in Germany is more female, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for LGBT adoption.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in Germany
Gender
55.8%♀
44.2% male
Age
34.4
average years
Country rank
#1751
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lady Gaga fans

55.8% are female, 44.2% are male, average age 34.4.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Lady Gaga audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age34.4
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Lady Gaga audience in Germany
Age bracketShare%
16-2436%
25-3420%
35-4416%
45-5416%
55+12%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Lady Gaga audience comes from Germany.

Worldwide audience distribution share by country for Lady Gaga
CountryShare
United States24.6%
Brazil7.6%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lady Gaga fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.10×
02Berlin~200K1.08×
03Thüringen~100K1.04×
04Brandenburg~100K1.03×
05Sachsen-Anhalt~100K1.03×
06Nordrhein-Westfalen~800K1.01×
07Hessen~300K1.01×
08Bayern~600K0.99×
09Baden-Württemberg~500K0.99×
10Hamburg~80K0.99×
11Niedersachsen~300K0.98×
12Rheinland-Pfalz~200K0.98×
13Mecklenburg-Vorpommern~70K0.98×
14Schleswig-Holstein~100K0.97×
15Saarland~40K0.96×
16Bremen~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Lady Gaga, Germany
0.88×1.00×1.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lady Gaga audience vs. the country average
#·InterestCategoryAffinity×
01LGBT adoptionPolitics & Society16.15×
02ManospherePolitics & Society13.69×
03MonsterPolitics & Society8.37×
04Sabrina CarpenterMusic & Radio4.68×
05LeonyMusic & Radio4.20×
06Household goodsHome & Garden4.16×
07Zara LarssonMusic & Radio3.55×
08Katy PerryMusic & Radio2.79×
09Billie EilishMusic & Radio2.27×
10Taylor SwiftMusic & Radio2.03×
11Millie Bobby BrownMovies & TV1.96×
12XINGInternet & Social Media1.94×
13YouTube MusicMusic & Radio1.90×
14Ariana GrandeMusic & Radio1.82×
15SparkasseBusiness & Career1.80×
16Employment websiteBusiness & Career1.74×
17ShakiraMusic & Radio1.72×
18RyanairTravel & Leisure1.68×
19Stranger ThingsMovies & TV1.61×
20Bonnie TylerMusic & Radio1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lady Gaga audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lady Gaga audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
TraditionCONSERVATISM1.17×
Convenience OrientationPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lady Gaga audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Quality AwarenessPREMIUM0.89×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in Germany

See Lady Gaga audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Lady Gaga over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/lady-gaga-6068” · Methodology