Rascasse Audience Intelligence

Gucci Target Market in United States

Gucci has an estimated audience of 21.6M people in United States.

#2among Luxury fashion in United States
#157among brands in United States#71in Fashion & Accessoires

The average Gucci fan in United States is 35.9 years old, more female, and lives primarily in California.

By number of fans, Gucci ranks #2 among the 107 objects in Luxury fashion in United States — 17.6× the group median.

Women make up 65.0% of the fan base, 1.2 percentage points more than the group average.

Compared with the other 106 objects in Luxury fashion, Gucci fans stand out for their interest in Chrome Hears, Hair Extensions and Cosmetics.

Most fans live in California, New York, Florida.

Top affinities include Chrome Hears, Hermès, Bergdorf Goodman, with strongest over-indexing on Chrome Hears (6.01× the country average).

Demographically, the Gucci audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical Gucci fan in United States is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Chrome Hears.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
21.6M
in United States
Gender
65.0%♀
35.0% male
Age
35.9
average years
Country rank
#1454
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Gucci

65.0% are female, 35.0% are male, average age 35.9.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Gucci audience in United States
MetricValue
Female65.0%
Male35.0%
Average age35.9
Estimated audience size21.6M
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Gucci audience in United States
Age bracketShare%
16-2430%
25-3422%
35-4418%
45-5417%
55+13%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Gucci audience comes from United States.

Worldwide audience distribution share by country for Gucci
CountryShare
United States16.7%
Japan11.8%
China11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Gucci customers by region in United States
#RegionReachAffinity×
01New York~2.5M1.97×
02Hawaii~200K1.84×
03Florida~2.5M1.68×
04New Jersey~1M1.68×
05Nevada~300K1.66×
06California~4M1.58×
07Washington, District of Columbia~70K1.58×
08Texas~2M1.52×
09Illinois~1M1.40×
10Maryland~600K1.40×
11Georgia~1M1.39×
12Louisiana~400K1.31×
13Arizona~600K1.17×
14Connecticut~300K1.17×
15Mississippi~200K1.17×
16South Carolina~400K1.15×
17Massachusetts~500K1.14×
18Michigan~700K1.09×
19Virginia~600K1.08×
20Alabama~300K1.07×
21Tennessee~500K1.06×
22Pennsylvania~900K1.05×
23Delaware~70K1.03×
24Rhode Island~70K1.02×
25North Carolina~700K0.97×
26Washington~500K0.92×
27Ohio~700K0.88×
28Missouri~300K0.87×
29Arkansas~200K0.87×
30Indiana~400K0.86×
31Oklahoma~200K0.84×
32Kentucky~200K0.80×
33New Mexico~100K0.79×
34Colorado~300K0.77×
35Oregon~200K0.75×
36Wisconsin~300K0.72×
37Kansas~100K0.69×
38Alaska~30K0.69×
39Minnesota~200K0.67×
40Nebraska~80K0.65×
41New Hampshire~50K0.64×
42North Dakota~30K0.63×
43Utah~100K0.62×
44West Virginia~70K0.62×
45Iowa~100K0.59×
46South Dakota~30K0.55×
47Maine~50K0.54×
48Idaho~60K0.53×
49Vermont~20K0.53×
50Montana~30K0.49×
Fig. 06

Affinity by region

Affinity by region — Gucci, United States
0.49×1.00×1.97×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Gucci audience vs. the country average
#·InterestCategoryAffinity×
01Chrome HearsBusiness & Career6.01×
02HermèsFashion & Accessoires5.08×
03Bergdorf GoodmanFashion & Accessoires4.97×
04FendiFashion & Accessoires4.80×
05BalenciagaFashion & Accessoires4.56×
06PradaFashion & Accessoires4.10×
07Louis VuittonFashion & Accessoires3.66×
08Bloomingdale'sShopping3.64×
09Saks Fifth AvenueShopping3.62×
10Tory BurchFashion & Accessoires3.27×
11Hair ExtensionsBeauty & Wellness2.72×
12Nordstrom RackFashion & Accessoires2.63×
13Luxury goodsFashion & Accessoires2.05×
14SephoraShopping2.03×
15NordstromShopping1.87×
16Women's clothingFashion & Accessoires1.79×
17BeautyBeauty & Wellness1.75×
18ShoesFashion & Accessoires1.73×
19CosmeticsBeauty & Wellness1.66×
20Macy'sShopping1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Gucci audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Gucci audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.72×
Luxury OrientationPREMIUM1.67×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Gucci audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.42×
Need for SecurityCONSERVATISM0.68×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Luxury fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Gucci over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/gucci-6978” · Methodology