Rascasse Audience Intelligence

Tubi TV Audience Demographics in United States

Tubi TV has an estimated audience of 4.9M people in United States.

#19among TV / music streaming in United States
#183among websites & media in United States
#690in Movies & TV

The average Tubi TV fan in United States is 44.7 years old, more male, and lives primarily in California.

By number of fans, Tubi TV ranks #18 among the 75 objects in TV / music streaming in United States — 7.0× the group median.

Its fans are 7.8 years older than the group average of 36.9.

Women make up 44.7% of the fan base, 5.3 percentage points fewer than the group average.

Compared with the other 74 objects in TV / music streaming, Tubi TV fans stand out for their interest in Elijah Wood, Amy Adams and Julianne Moore.

Most fans live in California, Texas, Florida.

Top affinities include Elijah Wood, Amy Adams, Julianne Moore, with strongest over-indexing on Elijah Wood (14.98× the country average).

Demographically, the Tubi TV audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

The typical Tubi TV fan in United States is more male, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Elijah Wood.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.9M
in United States
Gender
44.7%♀
55.3% male
Age
44.7
average years
Country rank
#6761
among all objects in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Tubi TV

44.7% are female, 55.3% are male, average age 44.7.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Tubi TV audience in United States
MetricValue
Female44.7%
Male55.3%
Average age44.7
Estimated audience size4.9M
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Tubi TV audience in United States
Age bracketShare%
16-2410%
25-3416%
35-4420%
45-5424%
55+31%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Tubi TV audience comes from United States.

Worldwide audience distribution share by country for Tubi TV
CountryShare
South Africa21.8%
Democratic Republic of the Congo13.9%
Angola6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tubi TV fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.99×
02Louisiana~100K1.63×
03Arkansas~60K1.42×
04Georgia~200K1.39×
05Alabama~100K1.37×
06Washington, District of Columbia~10K1.19×
07North Carolina~200K1.17×
08South Carolina~90K1.17×
09Tennessee~100K1.16×
10Missouri~100K1.12×
11Maryland~100K1.12×
12Oklahoma~60K1.12×
13New Mexico~30K1.11×
14Virginia~100K1.06×
15Michigan~200K1.05×
16West Virginia~30K1.04×
17Washington~100K1.03×
18Kentucky~70K1.03×
19Texas~300K1.01×
20Ohio~200K1.00×
21Indiana~100K0.98×
22Oregon~60K0.98×
23Kansas~40K0.98×
24Florida~300K0.97×
25New York~300K0.96×
26Pennsylvania~200K0.95×
27Nevada~40K0.94×
28Maine~20K0.93×
29Illinois~200K0.92×
30Delaware~10K0.92×
31Montana~10K0.91×
32California~500K0.90×
33Hawaii~20K0.89×
34South Dakota~10K0.88×
35Vermont~8K0.88×
36Connecticut~50K0.86×
37New Jersey~100K0.85×
38Iowa~40K0.84×
39Rhode Island~10K0.84×
40North Dakota~10K0.84×
41Arizona~90K0.82×
42Massachusetts~80K0.82×
43Idaho~20K0.82×
44Wisconsin~70K0.81×
45Minnesota~70K0.80×
46Nebraska~20K0.80×
47Colorado~70K0.79×
48Alaska~8K0.77×
49Utah~30K0.73×
50New Hampshire~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Tubi TV, United States
0.70×1.00×1.99×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tubi TV audience vs. the country average
#·InterestCategoryAffinity×
01Elijah WoodMovies & TV14.98×
02Amy AdamsMovies & TV14.66×
03Julianne MooreMovies & TV12.99×
04Tidal (service)Music & Radio12.74×
05Jake GyllenhaalMovies & TV11.44×
06James MarsdenMovies & TV11.35×
07Rose ByrneMovies & TV10.05×
08VuduInternet & Social Media9.89×
09Tom HollandMovies & TV8.80×
10Comcast CableTechnology & Electronics7.50×
11Sling TVTechnology & Electronics6.49×
12Scarlett JohanssonMovies & TV6.04×
13Satellite televisionTechnology & Electronics5.49×
14Apple TVMovies & TV4.96×
15IPTVTechnology & Electronics4.67×
16XfinityTechnology & Electronics4.43×
17DirecTVMovies & TV4.11×
18PeacemakerMovies & TV2.94×
19PeacockMovies & TV2.94×
20SupermanMovies & TV2.09×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tubi TV audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tubi TV audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.51×
Social Media UsageJOY1.43×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tubi TV audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Design AffinityPREMIUM0.97×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tubi TV over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tubi-tv-160272” · Methodology