Rascasse Audience Intelligence

The Last of Us Audience in United States

The Last of Us has an estimated audience of 6.8M people in United States.

#3among Action-Adventure in United States
#29among games in United States
#109in Games

The average The Last of Us fan in United States is 32.2 years old, more male, and lives primarily in California.

By number of fans, The Last of Us ranks #3 among the 442 objects in Action-Adventure in United States — 7.3× the group median.

Women make up 38.4% of the fan base, 6.3 percentage points more than the group average.

Compared with the other 441 objects in Action-Adventure, The Last of Us fans stand out for their interest in Resident Evil, Resident Evil 4 and Playstation 5.

Interest is seasonal: January, May and June account for 46% of the year's searches, October is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Uncharted, Resident Evil, Resident Evil 4, with strongest over-indexing on Uncharted (16.58× the country average).

Demographically, the The Last of Us audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.

The typical The Last of Us fan in United States is more male, around 32.2 years old, with strong Social Media Usage tendencies and a notable affinity for Uncharted.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United States
Gender
38.4%♀
61.6% male
Age
32.2
average years
Country rank
#5183
among all objects in United States
Fig. 01

Search interest · 12-month trend

-94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Last of Us fans

38.4% are female, 61.6% are male, average age 32.2.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for The Last of Us audience in United States
MetricValue
Female38.4%
Male61.6%
Average age32.2
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the The Last of Us audience in United States
Age bracketShare%
16-2442%
25-3422%
35-4416%
45-5413%
55+8%
Fig. 04

Worldwide distribution

28.5%

of the worldwide The Last of Us audience comes from United States.

Worldwide audience distribution share by country for The Last of Us
CountryShare
United States28.5%
Brazil9.5%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Last of Us fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.22×
02Utah~80K1.18×
03Washington~200K1.16×
04Oklahoma~90K1.14×
05Idaho~40K1.13×
06Alaska~20K1.12×
07Colorado~100K1.10×
08Montana~20K1.09×
09Arizona~200K1.08×
10Missouri~100K1.08×
11Kentucky~100K1.08×
12New Mexico~50K1.08×
13Maine~30K1.07×
14Texas~500K1.06×
15California~800K1.05×
16Arkansas~60K1.05×
17Kansas~60K1.04×
18West Virginia~40K1.04×
19New Hampshire~30K1.04×
20Vermont~10K1.02×
21Pennsylvania~300K1.01×
22Massachusetts~100K1.01×
23Indiana~100K1.01×
24Minnesota~100K1.01×
25Wyoming~10K1.01×
26Ohio~200K0.99×
27Illinois~300K0.98×
28North Carolina~200K0.98×
29Virginia~200K0.98×
30Connecticut~70K0.98×
31Nevada~60K0.98×
32Nebraska~40K0.98×
33Michigan~200K0.97×
34Tennessee~100K0.96×
35Wisconsin~100K0.96×
36Iowa~60K0.96×
37Rhode Island~20K0.95×
38Georgia~200K0.94×
39Florida~400K0.93×
40Maryland~100K0.93×
41New Jersey~200K0.92×
42North Dakota~10K0.92×
43New York~400K0.91×
44South Carolina~100K0.91×
45Louisiana~80K0.89×
46Alabama~90K0.88×
47South Dakota~20K0.88×
48Hawaii~30K0.87×
49Mississippi~50K0.86×
50Delaware~20K0.86×
Fig. 06

Affinity by region

Affinity by region — The Last of Us, United States
0.86×1.00×1.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Last of Us audience vs. the country average
#·InterestCategoryAffinity×
01UnchartedGames16.58×
02Resident EvilGames11.15×
03Resident Evil 4Games10.79×
04Assassin's CreedGames8.71×
05Playstation 5Games5.01×
06TwitchGames4.98×
07GamingGames4.81×
08PlayStationGames4.75×
09Call of DutyGames4.55×
10Action-adventure gameGames4.29×
11League of LegendsGames4.14×
12One PieceMovies & TV3.75×
13Adventure gameGames3.62×
14FortniteGames3.50×
15Jazz musicMusic & Radio1.97×
16TikTokInternet & Social Media1.86×
17SpotifyMusic & Radio1.81×
18Rhythm and blues musicMusic & Radio1.79×
19NBASports1.70×
20NFLSports1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Last of Us audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Last of Us audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.25×
Pet OwnershipJOY1.18×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Last of Us audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.48×
Convenience OrientationPREMIUM0.48×
Career OrientationPOWER0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

More Action-Adventure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Last of Us over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-last-of-us-19994” · Methodology