Rascasse Audience Intelligence

The New York Times Audience Demographics in United States

The New York Times has an estimated audience of 32.8M people in United States.

#2among Newspaper in United States
#24among websites & media in United States
#9in News

The average The New York Times fan in United States is 42.4 years old, more female, and lives primarily in New York.

By number of fans, The New York Times ranks #2 among the 1320 objects in Newspaper in United States — 26.1× the group median.

Women make up 57.8% of the fan base, 7.7 percentage points more than the group average.

Compared with the other 1319 objects in Newspaper, The New York Times fans stand out for their interest in Democratic Underground, Matthew Rhys and New-adult fiction.

Most fans live in New York, California, Florida.

Top affinities include Democratic Underground, Matthew Rhys, New-adult fiction, with strongest over-indexing on Democratic Underground (4.81× the country average).

Demographically, the The New York Times audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Indulgence.

The typical The New York Times fan in United States is more female, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Democratic Underground.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
32.8M
in United States
Gender
57.8%♀
42.2% male
Age
42.4
average years
Country rank
#790
among all objects in United States
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of The New York Times

57.8% are female, 42.2% are male, average age 42.4.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for The New York Times audience in United States
MetricValue
Female57.8%
Male42.2%
Average age42.4
Estimated audience size32.8M
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the The New York Times audience in United States
Age bracketShare%
16-2416%
25-3417%
35-4419%
45-5422%
55+26%
Fig. 04

Worldwide distribution

72.0%

of the worldwide The New York Times audience comes from United States.

Worldwide audience distribution share by country for The New York Times
CountryShare
United States72.0%
Germany5.9%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The New York Times fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.88×
02Vermont~200K2.62×
03New York~4.5M2.20×
04Rhode Island~200K2.12×
05Connecticut~700K1.95×
06Massachusetts~1.5M1.86×
07Maine~200K1.78×
08Oregon~700K1.66×
09Washington~1M1.49×
10New Mexico~300K1.45×
11New Hampshire~200K1.45×
12New Jersey~1M1.36×
13Maryland~700K1.20×
14Alaska~80K1.14×
15Montana~100K1.12×
16Wisconsin~600K1.09×
17Pennsylvania~1.5M1.05×
18Virginia~900K1.03×
19Colorado~600K1.02×
20California~4M0.98×
21Minnesota~500K0.91×
22Delaware~90K0.91×
23Arizona~700K0.90×
24Illinois~1M0.83×
25North Carolina~900K0.82×
26Florida~1.5M0.81×
27Michigan~800K0.79×
28Utah~200K0.75×
29Idaho~100K0.69×
30Ohio~800K0.68×
31Iowa~200K0.68×
32South Carolina~400K0.66×
33Kansas~200K0.66×
34Hawaii~90K0.66×
35Missouri~400K0.65×
36Georgia~700K0.63×
37West Virginia~100K0.62×
38Kentucky~300K0.61×
39Indiana~400K0.59×
40South Dakota~50K0.59×
41Alabama~300K0.58×
42Tennessee~400K0.56×
43Louisiana~300K0.55×
44Nevada~200K0.55×
45Nebraska~100K0.55×
46Texas~1M0.52×
47Arkansas~100K0.47×
48North Dakota~30K0.45×
49Oklahoma~200K0.40×
50Mississippi~100K0.39×
Fig. 06

Affinity by region

Affinity by region — The New York Times, United States
0.39×1.00×2.88×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The New York Times audience vs. the country average
#·InterestCategoryAffinity×
01Democratic UndergroundPolitics & Society4.81×
02Matthew RhysMovies & TV4.34×
03New-adult fictionLiterature4.04×
04Hakeem JeffriesPolitics & Society3.90×
05Mo RoccaMovies & TV3.79×
06Google NewsNews2.81×
07LabCorpHealth2.67×
08CNN NewsroomMovies & TV2.46×
09Google CalendarInternet & Social Media2.39×
10Hostelling InternationalTravel & Leisure2.26×
11Lindsey GrahamPolitics & Society2.24×
12Google DriveTechnology & Electronics2.15×
13Dick CheneyPolitics & Society2.12×
14President of the United StatesPolitics & Society1.67×
15Take-outFood & Beverages1.65×
16Google DocsInternet & Social Media1.64×
17Quest DiagnosticsHealth1.64×
18Bank of AmericaBusiness & Career1.61×
19Psychology TodayHealth1.56×
20EarthTravel & Leisure1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The New York Times audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The New York Times audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.37×
IndulgenceJOY1.28×
Design AffinityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The New York Times audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
TraditionCONSERVATISM0.89×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The New York Times over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-new-york-times-3042” · Methodology