Rascasse Audience Intelligence

Vine (service) Audience Demographics in United States

Vine (service) has an estimated audience of 3.7M people in United States.

#22among TV / music streaming in United States
#233among websites & media in United States
#1003in Movies & TV

The average Vine (service) fan in United States is 27.2 years old, more female, and lives primarily in California.

By number of fans, Vine (service) ranks #22 among the 75 objects in TV / music streaming in United States — 5.3× the group median.

Its fans are 9.9 years younger than the group average of 37.1.

Women make up 57.4% of the fan base, 7.5 percentage points more than the group average.

Compared with the other 74 objects in TV / music streaming, Vine (service) fans stand out for their interest in Sausage Party, Know Your Meme and Tom Cruise.

Most fans live in California, Texas, Florida.

Top affinities include Sausage Party, Know Your Meme, Tom Cruise, with strongest over-indexing on Sausage Party (154.07× the country average).

Demographically, the Vine (service) audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Tradition, Patriotism.

The typical Vine (service) fan in United States is more female, around 27.2 years old, with strong Tradition tendencies and a notable affinity for Sausage Party.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.7M
in United States
Gender
57.4%♀
42.6% male
Age
27.2
average years
Country rank
#8512
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Vine (service)

57.4% are female, 42.6% are male, average age 27.2.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Vine (service) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age27.2
Estimated audience size3.7M
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Vine (service) audience in United States
Age bracketShare%
16-2461%
25-3420%
35-449%
45-546%
55+4%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Vine (service) audience comes from United States.

Worldwide audience distribution share by country for Vine (service)
CountryShare
United States35.6%
India7.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Vine (service) fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~80K1.63×
02New Mexico~40K1.52×
03Arkansas~50K1.49×
04Mississippi~40K1.28×
05Oklahoma~60K1.26×
06Alaska~10K1.23×
07Iowa~40K1.19×
08Louisiana~60K1.17×
09California~500K1.10×
10North Carolina~100K1.10×
11Delaware~10K1.10×
12Tennessee~80K1.06×
13Idaho~20K1.06×
14Texas~300K1.05×
15Michigan~100K1.04×
16Kansas~30K1.04×
17North Dakota~9K1.04×
18Virginia~100K1.03×
19Washington~90K1.01×
20Nevada~40K1.01×
21Maryland~70K1.00×
22Wisconsin~70K1.00×
23Oregon~50K0.99×
24Utah~40K0.98×
25Missouri~70K0.97×
26Georgia~100K0.96×
27Colorado~60K0.96×
28South Carolina~60K0.96×
29Indiana~70K0.95×
30West Virginia~20K0.94×
31Hawaii~10K0.94×
32Ohio~100K0.92×
33Nebraska~20K0.92×
34New York~200K0.91×
35Pennsylvania~100K0.91×
36Florida~200K0.90×
37Illinois~100K0.89×
38New Jersey~90K0.89×
39Minnesota~60K0.89×
40Vermont~6K0.89×
41New Hampshire~10K0.87×
42Connecticut~30K0.86×
43South Dakota~8K0.84×
44Montana~10K0.83×
45Rhode Island~10K0.83×
46Massachusetts~60K0.82×
47Arizona~70K0.81×
48Alabama~40K0.80×
49Washington, District of Columbia~6K0.80×
50Maine~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Vine (service), United States
0.76×1.00×1.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Vine (service) audience vs. the country average
#·InterestCategoryAffinity×
01Sausage PartyMovies & TV154.07×
02Know Your MemeInternet & Social Media25.00×
03Tom CruiseMovies & TV20.62×
04PlaylistMusic & Radio19.12×
05RufflesFood & Beverages14.09×
06Austin Powers (film series)Movies & TV8.70×
07Jason SegelMovies & TV8.70×
08Hair ExtensionsBeauty & Wellness6.73×
09Folk musicMusic & Radio6.69×
10Us WeeklyInternet & Social Media6.69×
11Jewel-OscoShopping6.06×
12FandomLiterature5.92×
13Rick and MortyMovies & TV5.63×
14Mixed drinkFood & Beverages4.84×
15Internet celebrityInternet & Social Media3.27×
16Instant messagingInternet & Social Media3.10×
17High-definition televisionTechnology & Electronics3.00×
18MangaLiterature2.70×
19Pizza HutFood & Beverages2.01×
20ClothingFashion & Accessoires1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Vine (service) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Vine (service) audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.94×
PatriotismCONSERVATISM1.45×
ExtroversionTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Vine (service) audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.69×
Design AffinityPREMIUM0.73×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Vine (service) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/vine-service-20561” · Methodology