For marketing, sponsorship & live-entertainment teams
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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | UUltimate Fighting Championship | 56M | 31.3% | 36.3 | 25.3% | Martial art |
| 2 | PProfessional wrestling | 29M | 29.0% | 37.9 | 30.5% | Martial art |
| 3 | CConor McGregor | 17M | 39.0% | 29.9 | 31.1% | Martial art |
| 4 | JJoe Rogan | 9.1M | 56.0% | 39.0 | 35.2% | Martial art |
| 5 | RRonda Rousey | 8.3M | 49.8% | 37.6 | 22.0% | Martial art |
| 6 | AAnthony Joshua | 7.7M | 26.6% | 33.0 | 22.3% | Martial art |
| 7 | PProfessional wrestling promotion | 5M | 33.9% | 35.9 | 31.1% | Martial art |
| 8 | MMr. Olympia | 4M | 30.8% | 34.1 | 35.6% | Martial art |
| 9 | PProfessional wrestling attacks | 3.9M | 36.8% | 39.1 | 50.6% | Martial art |
| 10 | JJon Jones | 3.8M | 30.3% | 34.4 | 15.2% | Martial art |
| 11 | OONE Championship | 3.5M | 17.1% | 39.2 | 16.0% | Martial art |
| 12 | PProfessional wrestling aerial techniques | 3.4M | 52.8% | 41.8 | 69.6% | Martial art |
| 13 | DDana White | 2.9M | 42.7% | 38.0 | 17.2% | Martial art |
| 14 | MManny Pacquiao | 2.7M | 43.9% | 34.9 | 28.2% | Martial art |
| 15 | KKhabib Nurmagomedov | 2.7M | 21.9% | 31.8 | 15.5% | Martial art |
| 16 | Rrey mysterıo | 2.6M | 65.2% | — | — | Martial art |
| 17 | TTyson Fury | 2.4M | 17.4% | 33.5 | 22.6% | Martial art |
| 18 | AAdrien Broner | 2.4M | 37.1% | 38.0 | 8.7% | Martial art |
| 19 | NNate Diaz | 2.4M | 48.3% | 36.2 | 10.9% | Martial art |
| 20 | PPaige VanZant | 2.4M | 61.3% | 41.9 | 6.7% | Martial art |
| 21 | SStrikeforce (mixed martial arts) | 2.3M | 48.1% | 42.7 | 12.6% | Martial art |
| 22 | PProfessional wrestling throws | 2.2M | 31.1% | 40.6 | 47.0% | Martial art |
| 23 | DDustin Poirier | 2.2M | 46.3% | 30.3 | 11.1% | Martial art |
| 24 | IIsrael Adesanya | 2.1M | 37.8% | 36.1 | 19.4% | Martial art |
| 25 | GGeorge Foreman | 1.9M | 30.5% | 42.7 | 30.7% | Martial art |
| 26 | PProfessional wrestling authority figures | 1.8M | 100.0% | 36.7 | 22.0% | Martial art |
| 27 | OOscar De La Hoya | 1.6M | 56.7% | 41.0 | 41.9% | Martial art |
| 28 | WWladimir Klitschko | 1.6M | 34.0% | 35.1 | 26.6% | Martial art |
| 29 | TTop Rank | 1.3M | 79.8% | 41.2 | 11.1% | Martial art |
| 30 | DDaniel Cormier | 1.2M | 37.9% | 37.8 | 14.9% | Martial art |
| 31 | QQuinton Jackson | 1.2M | 48.9% | 34.7 | 16.8% | Martial art |
| 32 | SSaúl Álvarez | 1.2M | 29.5% | 35.9 | 26.9% | Martial art |
| 33 | GGLORY Kickboxing | 1.2M | 24.7% | 33.5 | 13.9% | Martial art |
| 34 | MMichael Chandler | 1.1M | 86.7% | 32.6 | 18.8% | Martial art |
| 35 | AAnderson Silva | 1M | 26.3% | 35.6 | 15.8% | Martial art |
| 36 | NNick Diaz | 1M | 55.9% | 35.8 | 20.6% | Martial art |
| 37 | PPetr Yan | 1M | 43.2% | 36.1 | 19.4% | Martial art |
| 38 | LLeon Edwards | 996k | 92.1% | — | — | Martial art |
| 39 | CCain Velasquez | 994k | 51.9% | 33.5 | 31.2% | Martial art |
| 40 | KKimbo Slice | 973k | 53.5% | 32.0 | 17.5% | Martial art |
| 41 | PProfessional wrestling holds | 970k | 35.1% | 39.2 | 39.0% | Martial art |
| 42 | PPremier Boxing Champions | 964k | 90.0% | 39.3 | 9.1% | Martial art |
| 43 | AAlexa Grasso | 962k | 70.7% | 35.2 | 12.4% | MMA |
| 44 | RRose Namajunas | 911k | 57.6% | 32.4 | 29.1% | Martial art |
| 45 | TTony Ferguson | 849k | 38.6% | 35.9 | 14.7% | Martial art |
| 46 | AAmanda Nunes | 824k | 43.2% | 35.2 | 20.2% | Martial art |
| 47 | DDeontay Wilder | 815k | 36.2% | 32.4 | 16.0% | Martial art |
| 48 | OOleksandr Ussyk | 803k | 26.7% | 32.1 | 22.7% | Martial art |
| 49 | CChuck Liddell | 803k | 65.2% | 35.0 | 12.6% | Martial art |
| 50 | GGolden Gloves | 724k | 69.4% | 40.0 | 40.8% | Martial art |
| 51 | JJoe Frazier | 704k | 38.7% | 41.8 | 20.9% | Martial art |
| 52 | DDemetrious Johnson (fighter) | 701k | 42.4% | 39.8 | 12.4% | Martial art |
| 53 | HHolly Holm | 699k | 65.7% | 37.3 | 21.9% | Martial art |
| 54 | BBen Askren | 685k | 39.1% | 38.1 | 20.8% | Martial art |
| 55 | CChael Sonnen | 673k | 53.3% | 37.5 | 5.9% | Martial art |
| 56 | BBruce Buffer | 652k | 50.2% | 35.2 | 20.6% | Martial art |
| 57 | DDevon Larratt | 635k | 22.0% | 30.6 | 41.4% | Martial art |
| 58 | RRocky Marciano | 613k | 29.5% | 42.3 | 36.4% | Martial art |
| 59 | DDorian Yates | 560k | 28.7% | 33.6 | 11.9% | Martial art |
| 60 | BB.J. Penn | 520k | 59.2% | 36.5 | 10.7% | Martial art |
| 61 | BBas Rutten | 519k | 47.3% | 34.3 | 33.1% | Martial art |
| 62 | RRoy Jones, Jr. | 493k | 64.2% | 34.3 | 15.8% | Martial art |
| 63 | MMiesha Tate | 481k | 60.8% | 39.6 | 13.3% | Martial art |
| 64 | LLennox Lewis | 478k | 27.6% | 36.2 | 36.2% | Martial art |
| 65 | HHenry Cejudo | 475k | 51.0% | 35.7 | 14.7% | Martial art |
| 66 | BBrendan Schaub | 435k | 70.8% | 39.8 | 18.1% | Martial art |
| 67 | TTyron Woodley | 408k | 46.7% | 37.7 | 29.8% | Martial art |
| 68 | CChris Eubank | 403k | 30.3% | 31.5 | 0.8% | Martial art |
| 69 | AAnthony "Rumble" Johnson | 395k | 80.1% | 32.4 | 6.4% | Martial art |
| 70 | TTim Kennedy (fighter) | 379k | 68.4% | 41.6 | 18.9% | Martial art |
| 71 | IInternational Federation of BodyBuilding & Fitness | 379k | 26.4% | 34.3 | 37.0% | Martial art |
| 72 | RRicky Hatton | 375k | 13.2% | 39.6 | 25.1% | Martial art |
| 73 | FFedor Emelianenko | 362k | 19.8% | 36.9 | 10.1% | Martial art |
| 74 | VVenum | 361k | 14.5% | 35.7 | 14.7% | Martial art |
| 75 | CCris Cyborg | 356k | 50.7% | 38.1 | 44.3% | Martial art |
| 76 | MMichael Bisping | 354k | 33.5% | 35.4 | 16.2% | Martial art |
| 77 | GGeorges St-Pierre | 341k | 12.8% | 37.0 | 20.3% | Martial art |
| 78 | UUrijah Faber | 328k | 66.5% | 39.7 | 12.0% | Martial art |
| 79 | DDominick Cruz | 312k | 56.1% | 40.5 | 11.3% | Martial art |
| 80 | GGennady Golovkin | 297k | 33.7% | 33.5 | 21.1% | Martial art |
| 81 | VVasyl Lomachenko | 295k | 36.2% | 39.6 | 16.0% | Martial art |
| 82 | SStipe Miocic | 281k | 42.7% | 35.8 | 14.0% | Martial art |
| 83 | WWanderlei Silva | 279k | 30.1% | 44.6 | 34.8% | Martial art |
| 84 | TT.J. Dillashaw | 272k | 60.4% | 34.7 | 19.0% | Martial art |
| 85 | CCub Swanson | 268k | 82.7% | 33.7 | 10.9% | Martial art |
| 86 | AAlistair Overeem | 259k | 39.1% | 34.9 | 0.0% | Martial art |
| 87 | SSherdog | 257k | 35.2% | 35.6 | 9.1% | Martial art |
| 88 | JJoanna Jedrzejczyk | 255k | 44.0% | 33.4 | 17.3% | Martial art |
| 89 | TTaimak | 242k | 98.4% | 41.8 | 33.6% | Martial art |
| 90 | AAndre Ward | 241k | 69.9% | 37.6 | 17.2% | Martial art |
| 91 | DDonald Cerrone | 239k | 51.1% | 35.7 | 20.4% | Martial art |
| 92 | EEddie Hearn | 238k | 15.8% | 30.1 | 29.3% | Martial art |
| 93 | FFrédéric Vosgröne | 231k | 19.3% | 33.7 | 22.9% | Martial art |
| 94 | DDereck Chisora | 225k | 19.9% | 37.0 | 28.7% | Martial art |
| 95 | CColton Smith | 223k | 79.3% | 45.1 | 23.4% | Martial art |
| 96 | GGunnar Nelson (fighter) | 221k | 81.5% | 42.8 | 6.8% | Martial art |
| 97 | RRenzo Gracie | 218k | 40.6% | 34.4 | 18.6% | Martial art |
| 98 | LLee Haney | 216k | 25.6% | 41.8 | 31.5% | Martial art |
| 99 | RRoy "Big Country" Nelson | 211k | 51.3% | 37.6 | 2.6% | Martial art |
| 100 | FForrest Griffin | 208k | 64.7% | 32.5 | 25.5% | Martial art |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular martial arts compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each martial art by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest martial art in United States?
Ultimate Fighting Championship currently leads with an estimated audience of 56M people in United States.