Rascasse Audience Intelligence

Spain national football team Fan Demographics in United States

Spain national football team has an estimated audience of 2.3M people in United States.

#69among Soccer in United States
#229among teams in United States#1158in Sports

The average Spain national football team fan in United States is 32.7 years old, more male, and lives primarily in California.

By number of fans, Spain national football team ranks #7 among the 250 National Team teams in United States — 10.5× the group median.

Its fans are 2.0 years younger than the group average of 34.7.

Women make up 32.6% of the fan base, 12.3 percentage points fewer than the group average.

Compared with the other 249 National Team teams, Spain national football team fans stand out for their interest in Dani Olmo, Mario Balotelli and Iker Casillas.

In Q3/2026, search interest was +458.1% on the same quarter a year earlier; the median across the group was +91.0%.

Interest is seasonal: June, July and September account for 73% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Dani Olmo, Mario Balotelli, Iker Casillas, with strongest over-indexing on Dani Olmo (113.34× the country average).

Demographically, the Spain national football team audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

The typical Spain national football team fan in United States is more male, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Dani Olmo.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in United States
Gender
32.6%♀
67.4% male
Age
32.7
average years
Country rank
#13111
among all objects in United States
Fig. 01

Search interest · 12-month trend

+458%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Spain national football team fans

32.6% are female, 67.4% are male, average age 32.7.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Spain national football team audience in United States
MetricValue
Female32.6%
Male67.4%
Average age32.7
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Spain national football team audience in United States
Age bracketShare%
16-2438%
25-3423%
35-4417%
45-5413%
55+8%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Spain national football team audience comes from United States.

Worldwide audience distribution share by country for Spain national football team
CountryShare
Spain14.6%
United States9.2%
Mexico9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spain national football team fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K2.05×
02California~500K1.92×
03Maryland~70K1.77×
04Texas~300K1.66×
05New York~200K1.64×
06Florida~200K1.60×
07Massachusetts~80K1.56×
08Virginia~90K1.52×
09Illinois~100K1.49×
10Georgia~100K1.41×
11Washington, District of Columbia~7K1.40×
12Connecticut~30K1.38×
13Nevada~30K1.29×
14Rhode Island~9K1.23×
15Washington~60K1.21×
16North Carolina~90K1.19×
17Arizona~60K1.12×
18Utah~20K1.08×
19Oregon~30K1.05×
20Colorado~40K1.03×
21Minnesota~40K1.01×
22Tennessee~50K1.00×
23Nebraska~10K1.00×
24Delaware~7K0.98×
25Kansas~20K0.97×
26New Mexico~10K0.90×
27Pennsylvania~80K0.87×
28Indiana~40K0.85×
29Iowa~20K0.82×
30Michigan~60K0.81×
31Ohio~60K0.79×
32Missouri~30K0.79×
33South Carolina~30K0.79×
34Kentucky~20K0.79×
35Oklahoma~20K0.79×
36Vermont~3K0.74×
37Idaho~9K0.73×
38Wisconsin~30K0.72×
39Maine~7K0.71×
40New Hampshire~6K0.71×
41Arkansas~10K0.69×
42South Dakota~4K0.67×
43Hawaii~6K0.66×
44North Dakota~4K0.66×
45Alabama~20K0.64×
46Louisiana~20K0.64×
47Alaska~3K0.62×
48Mississippi~10K0.52×
49Montana~4K0.52×
50West Virginia~6K0.48×
Fig. 06

Affinity by region

Affinity by region — Spain national football team, United States
0.48×1.00×2.05×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spain national football team audience vs. the country average
#·InterestCategoryAffinity×
01Dani OlmoSports113.34×
02Mario BalotelliSports101.95×
03Iker CasillasSports91.65×
04Athletic ClubSports82.09×
05Real BetisSports78.22×
06Lamine YamalSports77.04×
07Marc CucurellaSports76.20×
08Valencia CFSports57.94×
09El ClásicoSports56.99×
10France national football teamSports55.64×
11UEFA Nations LeagueSports53.36×
12DodòSports46.26×
13Sergio RamosSports41.13×
14Álex PadillaSports37.00×
15Brazil national football teamSports34.07×
16Atlético MadridSports31.16×
17Cristiano RonaldoSports13.49×
18UEFA Champions LeagueSports11.75×
19FIFA World CupSports8.27×
20FIFA World Cup 2026Sports6.21×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spain national football team audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spain national football team audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.95×
Price SensitivityPREMIUM1.94×
TraditionCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spain national football team audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.05×
SustainabilityBALANCE1.13×
Sports ActivityPOWER1.15×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Spain national football team over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/spain-national-football-team-2611” · Methodology