Rascasse Audience Intelligence

Spotify Audience Demographics in United States

Spotify has an estimated audience of 84.1M people in United States.

#1among TV / music streaming in United States
#5among websites & media in United States
#5in Music & Radio

The average Spotify fan in United States is 34.0 years old, balanced, and lives primarily in California.

By number of fans, Spotify ranks #1 among the 54 objects in TV / music streaming in United States — 101.2× the group median.

Its fans are 2.7 years younger than the group average of 36.7.

Compared with the other 53 objects in TV / music streaming, Spotify fans stand out for their interest in Underground hip hop, Lace wig and NBA playoffs.

Most fans live in California, Texas, New York.

Top affinities include Underground hip hop, Lace wig, NBA playoffs, with strongest over-indexing on Underground hip hop (1.92× the country average).

Demographically, the Spotify audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

The typical Spotify fan in United States is balanced, around 34.0 years old, with strong Social Media Usage tendencies and a notable affinity for Underground hip hop.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
84.1M
in United States
Gender
49.0%♀
51.0% male
Age
34.0
average years
Country rank
#121
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Spotify

49.0% are female, 51.0% are male, average age 34.0.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Spotify audience in United States
MetricValue
Female49.0%
Male51.0%
Average age34.0
Estimated audience size84.1M
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Spotify audience in United States
Age bracketShare%
16-2437%
25-3421%
35-4417%
45-5414%
55+11%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Spotify audience comes from United States.

Worldwide audience distribution share by country for Spotify
CountryShare
United States20.8%
Japan5.3%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spotify fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~300K1.43×
02Idaho~600K1.37×
03Kentucky~1.5M1.30×
04Oklahoma~1M1.23×
05Arkansas~900K1.23×
06Oregon~1.5M1.20×
07Utah~1M1.16×
08Wisconsin~1.5M1.14×
09Iowa~900K1.14×
10Kansas~800K1.14×
11Missouri~1.5M1.13×
12Montana~300K1.13×
13California~11M1.12×
14Maine~400K1.12×
15Michigan~3M1.11×
16Texas~6M1.09×
17New York~5.5M1.08×
18Nebraska~500K1.08×
19Colorado~1.5M1.06×
20South Dakota~200K1.06×
21Ohio~3M1.04×
22Vermont~200K1.03×
23Washington~2M1.02×
24Indiana~1.5M1.02×
25Mississippi~800K1.02×
26New Mexico~500K1.02×
27Virginia~2M0.98×
28Minnesota~1.5M0.98×
29Alabama~1M0.97×
30Rhode Island~300K0.97×
31Alaska~200K0.95×
32Tennessee~1.5M0.94×
33Massachusetts~1.5M0.92×
34Delaware~200K0.92×
35Pennsylvania~3M0.91×
36Louisiana~1M0.91×
37Wyoming~100K0.90×
38Illinois~3M0.89×
39Arizona~1.5M0.89×
40Connecticut~800K0.89×
41Hawaii~300K0.89×
42North Carolina~2.5M0.88×
43New Hampshire~300K0.87×
44Georgia~2.5M0.86×
45New Jersey~2M0.84×
46West Virginia~400K0.79×
47Florida~4M0.78×
48Nevada~600K0.78×
49Maryland~1M0.76×
50South Carolina~1M0.75×
Fig. 06

Affinity by region

Affinity by region — Spotify, United States
0.75×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spotify audience vs. the country average
#·InterestCategoryAffinity×
01Underground hip hopMusic & Radio1.92×
02Lace wigBeauty & Wellness1.91×
03NBA playoffsSports1.78×
04Sneaker collectingFashion & Accessoires1.78×
05Hair ExtensionsBeauty & Wellness1.77×
06TwitchGames1.75×
07NBA FinalsSports1.74×
08Curly HairBeauty & Wellness1.74×
09Alternative hip hopMusic & Radio1.70×
10StreetwearFashion & Accessoires1.69×
11Los Angeles LakersSports1.67×
12East Coast hip hopMusic & Radio1.65×
13Bounce musicMusic & Radio1.65×
14Ariana GrandeMusic & Radio1.61×
15West Coast hip hopMusic & Radio1.60×
16Electro (music)Music & Radio1.59×
17Southern hip hopMusic & Radio1.59×
18BraidHome & Garden1.57×
19NikeFashion & Accessoires1.55×
20Self-loveHealth1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spotify audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spotify audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.07×
Early Adopter MentalityPOWER1.01×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spotify audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
PatriotismCONSERVATISM0.69×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Spotify over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/spotify-1336” · Methodology