Rascasse Audience Intelligence

Japan Airlines Target Market in United States

Japan Airlines has an estimated audience of 2.2M people in United States.

#24among Airline in United States#1459among brands in United States#1054in Travel & Leisure

The average Japan Airlines fan in United States is 42.0 years old, balanced, and lives primarily in California.

By number of fans, Japan Airlines ranks #24 among the 257 objects in Airline in United States — 2.7× the group median.

Its fans are 1.5 years older than the group average of 40.5.

Women make up 48.1% of the fan base, 3.2 percentage points fewer than the group average.

Compared with the other 256 objects in Airline, Japan Airlines fans stand out for their interest in Kansai International Airport, Narita International Airport and Haneda Airport.

Most fans live in California, New York, Texas.

Top affinities include Kansai International Airport, Narita International Airport, Haneda Airport, with strongest over-indexing on Kansai International Airport (146.67× the country average).

Demographically, the Japan Airlines audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

The typical Japan Airlines fan in United States is balanced, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Kansai International Airport.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
48.1%♀
51.9% male
Age
42.0
average years
Country rank
#13288
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Japan Airlines

48.1% are female, 51.9% are male, average age 42.0.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Japan Airlines audience in United States
MetricValue
Female48.1%
Male51.9%
Average age42.0
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Japan Airlines audience in United States
Age bracketShare%
16-2418%
25-3416%
35-4418%
45-5421%
55+27%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Japan Airlines audience comes from United States.

Worldwide audience distribution share by country for Japan Airlines
CountryShare
Japan19.4%
United States18.1%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Japan Airlines customers by region in United States
#RegionReachAffinity×
01Hawaii~100K14.81×
02California~700K2.72×
03Washington~100K2.00×
04Alaska~9K2.00×
05Massachusetts~70K1.62×
06Nevada~30K1.62×
07New York~200K1.32×
08Oregon~30K1.14×
09Arizona~50K1.05×
10Texas~100K0.99×
11Illinois~80K0.92×
12Washington, District of Columbia~4K0.90×
13New Hampshire~8K0.89×
14Florida~100K0.81×
15New Jersey~50K0.81×
16Connecticut~20K0.80×
17Wyoming~3K0.79×
18Rhode Island~5K0.76×
19New Mexico~10K0.72×
20Virginia~40K0.67×
21Idaho~7K0.63×
22Colorado~20K0.62×
23Utah~10K0.62×
24Maine~5K0.62×
25North Carolina~40K0.59×
26Maryland~20K0.59×
27Vermont~2K0.59×
28Oklahoma~10K0.57×
29Delaware~3K0.54×
30Montana~4K0.53×
31Georgia~40K0.52×
32Missouri~20K0.51×
33Tennessee~20K0.49×
34Kansas~9K0.49×
35Pennsylvania~40K0.48×
36Wisconsin~20K0.47×
37Arkansas~9K0.47×
38South Dakota~3K0.46×
39Nebraska~6K0.45×
40Indiana~20K0.43×
41Ohio~30K0.41×
42South Carolina~10K0.41×
43Louisiana~10K0.40×
44Kentucky~10K0.39×
45Iowa~8K0.39×
46Minnesota~10K0.37×
47West Virginia~4K0.35×
48Michigan~20K0.34×
49Alabama~10K0.34×
50Mississippi~7K0.34×
Fig. 06

Affinity by region

Affinity by region — Japan Airlines, United States
0.34×1.00×14.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Japan Airlines audience vs. the country average
#·InterestCategoryAffinity×
01Kansai International AirportTravel & Leisure146.67×
02Narita International AirportTravel & Leisure141.74×
03Haneda AirportTravel & Leisure132.99×
04Hong Kong AirlinesTravel & Leisure96.26×
05FinnairTravel & Leisure69.90×
06OneworldTravel & Leisure67.40×
07Austrian AirlinesTravel & Leisure56.20×
08Cathay PacificTravel & Leisure45.18×
09Korean AirTravel & Leisure42.93×
10EVA AirTravel & Leisure37.05×
11China AirlinesTravel & Leisure31.20×
12Asiana AirlinesTravel & Leisure29.88×
13Exchange rateBusiness & Career29.04×
14All Nippon AirwaysTravel & Leisure23.11×
15Qatar AirwaysTravel & Leisure17.25×
16FlightAwareTravel & Leisure13.96×
17Hostelling InternationalTravel & Leisure7.88×
18Anthony EdwardsMovies & TV6.26×
19Instant messagingInternet & Social Media5.48×
20Bank of AmericaBusiness & Career3.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Japan Airlines audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Japan Airlines audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.03×
Quality AwarenessPREMIUM2.47×
Need for SecurityCONSERVATISM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Japan Airlines audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Sports ActivityPOWER1.08×
CreativityOPEN1.09×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Japan Airlines over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/japan-airlines-17752” · Methodology