Rascasse Audience Intelligence

Kylie Jenner Audience in United States

Kylie Jenner has an estimated audience of 12M people in United States.

#4among TV personality in United States#119among people in United States#215in Movies & TV

The average Kylie Jenner fan in United States is 31.8 years old, more female, and lives primarily in California.

By number of fans, Kylie Jenner ranks #4 among the 1168 objects in TV personality in United States — 6.1× the group median.

Its fans are 10.2 years younger than the group average of 42.0.

Women make up 74.5% of the fan base, 13.6 percentage points more than the group average.

Compared with the other 1167 objects in TV personality, Kylie Jenner fans stand out for their interest in Princess Polly, Makeup &hair and Beauty Makeup.

Most fans live in California, New York, Texas.

Top affinities include Princess Polly, Makeup &hair, Beauty Makeup, with strongest over-indexing on Princess Polly (5.77× the country average).

Demographically, the Kylie Jenner audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Indulgence, Extroversion.

The typical Kylie Jenner fan in United States is more female, around 31.8 years old, with strong Indulgence tendencies and a notable affinity for Princess Polly.

Category: Movies & TV · Type: Person · Subtype: TV personality

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12M
in United States
Gender
74.5%♀
25.5% male
Age
31.8
average years
Country rank
#2937
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kylie Jenner fans

74.5% are female, 25.5% are male, average age 31.8.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Kylie Jenner audience in United States
MetricValue
Female74.5%
Male25.5%
Average age31.8
Estimated audience size12M
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Kylie Jenner audience in United States
Age bracketShare%
16-2441%
25-3425%
35-4416%
45-5411%
55+8%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Kylie Jenner audience comes from United States.

Worldwide audience distribution share by country for Kylie Jenner
CountryShare
United States30.1%
India6.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kylie Jenner fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.45×
02New York~1M1.36×
03New Jersey~400K1.30×
04Connecticut~200K1.28×
05Massachusetts~300K1.26×
06Arizona~300K1.18×
07Texas~1M1.17×
08Nevada~100K1.17×
09Florida~900K1.14×
10Illinois~500K1.14×
11Washington~300K1.14×
12Oregon~200K1.13×
13New Mexico~80K1.12×
14Hawaii~60K1.12×
15Maryland~200K1.10×
16Washington, District of Columbia~30K1.10×
17Virginia~300K1.06×
18Georgia~400K1.04×
19North Carolina~400K1.04×
20Colorado~200K1.04×
21Rhode Island~40K1.04×
22Pennsylvania~500K1.03×
23Utah~100K1.02×
24Michigan~400K1.00×
25Minnesota~200K0.98×
26Louisiana~200K0.98×
27Ohio~400K0.96×
28New Hampshire~50K0.96×
29Kentucky~200K0.95×
30Tennessee~200K0.94×
31Wisconsin~200K0.94×
32Delaware~30K0.94×
33Oklahoma~100K0.93×
34Missouri~200K0.91×
35Idaho~60K0.91×
36Indiana~200K0.90×
37South Carolina~200K0.90×
38Alabama~200K0.90×
39Kansas~90K0.88×
40Maine~40K0.86×
41Vermont~20K0.85×
42Arkansas~90K0.84×
43Mississippi~90K0.83×
44Nebraska~60K0.83×
45Alaska~20K0.83×
46Iowa~90K0.81×
47Montana~30K0.79×
48North Dakota~20K0.79×
49West Virginia~50K0.78×
50South Dakota~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Kylie Jenner, United States
0.77×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kylie Jenner audience vs. the country average
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires5.77×
02Makeup &hairBeauty & Wellness3.42×
03Beauty MakeupBeauty & Wellness3.10×
04Makeup TutorialsBeauty & Wellness2.69×
05Hair ExtensionsBeauty & Wellness2.41×
06Curly HairBeauty & Wellness2.41×
07Long hairBeauty & Wellness2.29×
08Spirit HalloweenKids & Family2.24×
09Lace wigBeauty & Wellness2.23×
10Fashion NovaShopping2.18×
11BraidHome & Garden2.09×
12WigBeauty & Wellness1.97×
13ULTA BeautyBeauty & Wellness1.94×
14NBA FinalsSports1.82×
15NBA playoffsSports1.82×
16SephoraShopping1.80×
17Taylor SwiftMusic & Radio1.68×
18Fashion designBusiness & Career1.65×
19Self careHealth1.63×
20Macy'sShopping1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kylie Jenner audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kylie Jenner audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.31×
ExtroversionTHRILL1.26×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kylie Jenner audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Need for SecurityCONSERVATISM0.59×
Community OrientationOPEN0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV personality audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kylie Jenner over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kylie-jenner-13563” · Methodology