Rascasse Audience Intelligence

Martha Stewart Audience in United States

Martha Stewart has an estimated audience of 5.3M people in United States.

#10among Entrepreneur in United States#591among people in United States#598in Business & Career

The average Martha Stewart fan in United States is 37.6 years old, more female, and lives primarily in California.

By number of fans, Martha Stewart ranks #10 among the 391 objects in Entrepreneur in United States — 6.4× the group median.

Its fans are 3.8 years younger than the group average of 41.4.

Women make up 68.0% of the fan base, 20.8 percentage points more than the group average.

Compared with the other 390 objects in Entrepreneur, Martha Stewart fans stand out for their interest in Game Informer, Guy Fieri and Food writing.

Interest is seasonal: May, October and November account for 37% of the year's searches, July is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Game Informer, Guy Fieri, Food writing, with strongest over-indexing on Game Informer (24.16× the country average).

Demographically, the Martha Stewart audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

The typical Martha Stewart fan in United States is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Game Informer.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.3M
in United States
Gender
68.0%♀
32.0% male
Age
37.6
average years
Country rank
#6274
among all objects in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Martha Stewart fans

68.0% are female, 32.0% are male, average age 37.6.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Martha Stewart audience in United States
MetricValue
Female68.0%
Male32.0%
Average age37.6
Estimated audience size5.3M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Martha Stewart audience in United States
Age bracketShare%
16-2430%
25-3418%
35-4417%
45-5417%
55+19%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Martha Stewart audience comes from United States.

Worldwide audience distribution share by country for Martha Stewart
CountryShare
United States53.5%
United Kingdom6.2%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Martha Stewart fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~80K1.40×
02Maine~30K1.37×
03Massachusetts~100K1.23×
04New York~400K1.20×
05New Jersey~200K1.11×
06New Hampshire~20K1.11×
07Rhode Island~20K1.11×
08Vermont~10K1.09×
09Pennsylvania~200K1.08×
10Washington, District of Columbia~10K1.08×
11Michigan~200K1.07×
12Washington~100K1.05×
13Missouri~100K1.05×
14Oregon~70K1.04×
15Tennessee~100K1.02×
16Wisconsin~100K1.02×
17Kansas~50K1.02×
18Illinois~200K1.01×
19Ohio~200K1.01×
20Virginia~100K1.01×
21Minnesota~90K1.01×
22California~600K1.00×
23South Carolina~90K0.99×
24Florida~300K0.98×
25North Carolina~200K0.98×
26Colorado~90K0.98×
27Alabama~80K0.98×
28Kentucky~70K0.98×
29Montana~20K0.98×
30Indiana~100K0.97×
31Maryland~90K0.97×
32Georgia~200K0.96×
33Arizona~100K0.96×
34Louisiana~70K0.96×
35Iowa~50K0.95×
36Idaho~30K0.95×
37West Virginia~30K0.95×
38Oklahoma~60K0.93×
39Nevada~50K0.93×
40Arkansas~40K0.93×
41Delaware~10K0.93×
42Utah~50K0.91×
43Nebraska~30K0.90×
44Texas~300K0.89×
45Alaska~10K0.89×
46North Dakota~10K0.88×
47Mississippi~40K0.86×
48New Mexico~30K0.86×
49South Dakota~10K0.85×
50Hawaii~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Martha Stewart, United States
0.77×1.00×1.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Martha Stewart audience vs. the country average
#·InterestCategoryAffinity×
01Game InformerGames24.16×
02Guy FieriMovies & TV9.50×
03Food writingBusiness & Career9.06×
04Diane KeatonMovies & TV3.62×
05Hobby LobbyHome & Garden2.24×
06Kohl'sShopping2.11×
07Dollar TreeShopping2.11×
08Dollar GeneralShopping2.00×
09AldiShopping2.00×
10Old NavyFashion & Accessoires1.98×
11PinterestInternet & Social Media1.97×
12CostcoShopping1.83×
13Target CorporationShopping1.79×
14EatingFood & Beverages1.76×
15U.S. stateTravel & Leisure1.68×
16MedicineBusiness & Career1.65×
17NBCMovies & TV1.65×
18HappinessHealth1.59×
19NatureHome & Garden1.57×
20ChildKids & Family1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Martha Stewart audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Martha Stewart audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.73×
Convenience OrientationPREMIUM1.60×
CreativityOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Martha Stewart audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.04×
Pet OwnershipJOY1.12×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
Appendix

Explore more audiences

More Entrepreneur audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Martha Stewart over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/martha-stewart-14849” · Methodology