Rascasse Audience Intelligence

Moonlighting (TV series) Viewer Demographics in United States

Moonlighting (TV series) has an estimated audience of 1.9M people in United States.

#1among Mystery in United States
#996among movies & series in United States#2419in Movies & TV

The average Moonlighting (TV series) fan in United States is 43.4 years old, more female, and lives primarily in California.

By number of fans, Moonlighting (TV series) ranks #1 among the 14 objects in Mystery in United States — 2.9× the group median.

Its fans are 5.2 years older than the group average of 38.2.

Women make up 66.0% of the fan base, 4.6 percentage points fewer than the group average.

Compared with the other 13 objects in Mystery, Moonlighting (TV series) fans stand out for their interest in Atlético Madrid, Shakira and La Liga.

Most fans live in California, Georgia, Texas.

Top affinities include Atlético Madrid, Shakira, La Liga, with strongest over-indexing on Atlético Madrid (7.8× the country average).

Demographically, the Moonlighting (TV series) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Need for Security.

The typical Moonlighting (TV series) fan in United States is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Atlético Madrid.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in United States
Gender
66.0%♀
34.0% male
Age
43.4
average years
Country rank
#15019
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Moonlighting (TV series) viewers

66.0% are female, 34.0% are male, average age 43.4.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Moonlighting (TV series) audience in United States
MetricValue
Female66.0%
Male34.0%
Average age43.4
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Moonlighting (TV series) audience in United States
Age bracketShare%
16-240%
25-3421%
35-4431%
45-5437%
55+11%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Moonlighting (TV series) audience comes from United States.

Worldwide audience distribution share by country for Moonlighting (TV series)
CountryShare
United States33.9%
Japan8.7%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Moonlighting (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K2.55×
02Pennsylvania~100K1.33×
03Maryland~40K1.25×
04Washington, District of Columbia~5K1.23×
05California~300K1.22×
06Missouri~40K1.18×
07New York~100K1.16×
08Washington~50K1.13×
09Illinois~80K1.11×
10Massachusetts~40K1.10×
11Oregon~30K1.10×
12Mississippi~20K1.10×
13Connecticut~20K1.09×
14Texas~100K1.08×
15Virginia~50K1.07×
16Rhode Island~7K1.06×
17North Carolina~70K1.05×
18Louisiana~30K1.04×
19New Jersey~50K1.01×
20Florida~100K1.00×
21Kansas~20K1.00×
22Colorado~30K0.99×
23Kentucky~30K0.99×
24Nevada~20K0.99×
25Delaware~5K0.96×
26Alabama~30K0.95×
27Utah~20K0.95×
28Arizona~40K0.94×
29Minnesota~30K0.94×
30Michigan~50K0.93×
31Vermont~3K0.93×
32Ohio~60K0.92×
33Tennessee~40K0.92×
34South Carolina~30K0.92×
35Arkansas~20K0.92×
36Wisconsin~30K0.91×
37Indiana~40K0.90×
38Oklahoma~20K0.90×
39Maine~7K0.89×
40New Hampshire~7K0.89×
41Idaho~9K0.88×
42West Virginia~9K0.86×
43New Mexico~10K0.85×
44Montana~5K0.85×
45Iowa~20K0.84×
46Nebraska~10K0.84×
47Hawaii~7K0.83×
48Alaska~3K0.83×
49North Dakota~4K0.79×
50South Dakota~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Moonlighting (TV series), United States
0.78×1.00×2.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Moonlighting (TV series) audience vs. the country average
#·InterestCategoryAffinity×
01Atlético MadridSports7.80×
02ShakiraMusic & Radio5.59×
03La LigaSports4.68×
04Milwaukee BrewersSports4.51×
05Non-alcoholic beverageFood & Beverages4.31×
06Permanent makeupBeauty & Wellness4.02×
07Detroit TigersSports3.43×
08Real Madrid Club de FútbolSports2.78×
09Horror moviesMovies & TV2.25×
10Beauty salonsBeauty & Wellness2.07×
11T-MobileTechnology & Electronics2.05×
12Britney SpearsMusic & Radio2.01×
13BeerFood & Beverages1.90×
14BaseballSports1.81×
15CoffeeFood & Beverages1.74×
16WalmartShopping1.73×
17Alcoholic beveragesFood & Beverages1.73×
18FIFA World CupSports1.73×
19XInternet & Social Media1.55×
20CookingFood & Beverages1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Moonlighting (TV series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Moonlighting (TV series) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.73×
Need for SecurityCONSERVATISM1.60×
SpiritualityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Moonlighting (TV series) audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.41×
Luxury OrientationPREMIUM0.53×
MindfulnessBALANCE0.55×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Moonlighting (TV series) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/moonlighting-tv-series-108489” · Methodology