Rascasse Audience Intelligence

Ninja Warrior Viewer Demographics in United States

Ninja Warrior has an estimated audience of 401K people in United States.

#44among TV show in United States#3697among movies & series in United States#4191in Sports

The average Ninja Warrior fan in United States is 32.2 years old, more male, and lives primarily in California.

By number of fans, Ninja Warrior ranks #44 among the 179 objects in TV show in United States — 2.1× the group median.

Its fans are 5.3 years younger than the group average of 37.5.

Women make up 40.9% of the fan base, 13.4 percentage points fewer than the group average.

Compared with the other 178 objects in TV show, Ninja Warrior fans stand out for their interest in Anaerobic exercise, Withings and American Ninja Warrior.

Most fans live in California, New York, Texas.

Top affinities include Anaerobic exercise, Withings, American Ninja Warrior, with strongest over-indexing on Anaerobic exercise (85.15× the country average).

Demographically, the Ninja Warrior audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

The typical Ninja Warrior fan in United States is more male, around 32.2 years old, with strong Sports Activity tendencies and a notable affinity for Anaerobic exercise.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
401K
in United States
Gender
40.9%♀
59.1% male
Age
32.2
average years
Country rank
#41724
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ninja Warrior viewers

40.9% are female, 59.1% are male, average age 32.2.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Ninja Warrior audience in United States
MetricValue
Female40.9%
Male59.1%
Average age32.2
Estimated audience size401K
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Ninja Warrior audience in United States
Age bracketShare%
16-2437%
25-3425%
35-4420%
45-5413%
55+5%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Ninja Warrior audience comes from United States.

Worldwide audience distribution share by country for Ninja Warrior
CountryShare
United Kingdom13.9%
United States11.1%
Germany10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ninja Warrior fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.35×
02New York~30K1.32×
03Colorado~9K1.24×
04Minnesota~8K1.20×
05California~60K1.17×
06Massachusetts~10K1.17×
07Connecticut~5K1.17×
08North Carolina~20K1.15×
09New Jersey~10K1.15×
10Missouri~8K1.12×
11Texas~30K1.11×
12Tennessee~10K1.11×
13Iowa~4K1.08×
14Illinois~20K1.06×
15Wisconsin~7K1.06×
16Michigan~10K1.05×
17Virginia~10K1.04×
18New Hampshire~2K1.04×
19Maryland~8K1.03×
20Pennsylvania~20K1.02×
21Nevada~4K1.02×
22Rhode Island~1K1.02×
23Vermont<1K1.02×
24Arizona~9K1.00×
25Kansas~4K1.00×
26Ohio~10K0.99×
27Florida~30K0.98×
28Alaska<1K0.98×
29Arkansas~3K0.97×
30Nebraska~2K0.97×
31Maine~2K0.97×
32South Dakota~1K0.97×
33Oklahoma~5K0.96×
34Delaware~1K0.96×
35New Mexico~2K0.95×
36North Dakota<1K0.95×
37Washington~9K0.94×
38West Virginia~2K0.94×
39Montana~1K0.94×
40Idaho~2K0.93×
41Georgia~10K0.92×
42Indiana~7K0.92×
43Kentucky~5K0.92×
44Oregon~5K0.91×
45Mississippi~3K0.88×
46Washington, District of Columbia<1K0.88×
47South Carolina~6K0.87×
48Hawaii~1K0.87×
49Alabama~5K0.85×
50Louisiana~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Ninja Warrior, United States
0.81×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ninja Warrior audience vs. the country average
#·InterestCategoryAffinity×
01Anaerobic exerciseSports85.15×
02WithingsTechnology & Electronics62.38×
03American Ninja WarriorMovies & TV61.39×
04Fitness modelsSports58.64×
05BiohackingTechnology & Electronics49.48×
06Clean and jerkSports47.13×
07Interval trainingSports42.26×
08Snap FitnessSports38.88×
09High intensity trainingSports36.04×
10Obstacle racingCars & Mobility29.44×
11ClassPassSports29.42×
12Rogue FitnessSports26.86×
13Functional trainingSports20.28×
14Crossfit TrainingSports19.57×
15Venice, Los AngelesPOI18.30×
16Energy barFood & Beverages18.00×
17Dance studioSports16.64×
18Obstacle courseSports16.14×
19Oura RingHealth14.09×
20Fitness boot campSports13.36×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ninja Warrior audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ninja Warrior audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER7.57×
Risk AppetiteTHRILL1.68×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ninja Warrior audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
SpiritualityBALANCE0.76×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ninja Warrior over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ninja-warrior-14460” · Methodology