Rascasse Audience Intelligence

Chess.com Audience Demographics in United States

Chess.com has an estimated audience of 2.6M people in United States.

#344among websites & media in United States
#1028in Sports

The average Chess.com fan in United States is 30.4 years old, more male, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Chess with Friends, Chess (musical), Computer chess, with strongest over-indexing on Chess with Friends (175.38× the country average).

Demographically, the Chess.com audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

The typical Chess.com fan in United States is more male, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Chess with Friends.

Category: Sports · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in United States
Gender
30.4%♀
69.6% male
Age
30.4
average years
Country rank
#11474
among all objects in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Chess.com

30.4% are female, 69.6% are male, average age 30.4.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Chess.com audience in United States
MetricValue
Female30.4%
Male69.6%
Average age30.4
Estimated audience size2.6M
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Chess.com audience in United States
Age bracketShare%
16-2448%
25-3422%
35-4412%
45-549%
55+8%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Chess.com audience comes from United States.

Worldwide audience distribution share by country for Chess.com
CountryShare
India17.3%
United States12.7%
France6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chess.com fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~9K1.45×
02Washington~80K1.31×
03New York~200K1.26×
04Oregon~40K1.19×
05Rhode Island~10K1.19×
06Michigan~90K1.18×
07South Dakota~8K1.18×
08New Jersey~80K1.17×
09Virginia~80K1.16×
10Massachusetts~60K1.16×
11Minnesota~50K1.16×
12Pennsylvania~100K1.13×
13Maryland~50K1.13×
14Missouri~50K1.12×
15California~300K1.09×
16Idaho~20K1.09×
17Oklahoma~30K1.07×
18Colorado~50K1.04×
19Maine~10K1.03×
20Ohio~90K1.02×
21Indiana~50K1.02×
22Kentucky~40K1.02×
23Nevada~30K1.02×
24Texas~200K1.01×
25Florida~200K1.00×
26New Mexico~20K1.00×
27Alaska~6K1.00×
28Wisconsin~40K0.98×
29Connecticut~30K0.98×
30Illinois~100K0.97×
31Arizona~60K0.97×
32Vermont~5K0.97×
33Arkansas~20K0.94×
34North Carolina~80K0.93×
35Kansas~20K0.93×
36New Hampshire~10K0.93×
37Utah~20K0.92×
38Georgia~80K0.89×
39Tennessee~50K0.89×
40Hawaii~10K0.88×
41Washington, District of Columbia~5K0.88×
42Iowa~20K0.87×
43Alabama~30K0.86×
44Louisiana~30K0.83×
45Montana~7K0.83×
46Nebraska~10K0.82×
47South Carolina~30K0.79×
48West Virginia~10K0.79×
49Mississippi~20K0.78×
50Delaware~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Chess.com, United States
0.70×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chess.com audience vs. the country average
#·InterestCategoryAffinity×
01Chess with FriendsGames175.38×
02Chess (musical)Music & Radio161.23×
03Computer chessGames150.46×
04YseultMusic & Radio126.46×
05Our LegacyFashion & Accessoires116.33×
06World Chess ChampionshipSports112.48×
07SunspelFashion & Accessoires112.09×
08Magnus CarlsenSports107.01×
09Chess clubSports100.78×
10MaerskBusiness & Career95.15×
11Offspring (TV series)Movies & TV89.97×
12PayoneerBusiness & Career86.19×
13William S. BurroughsLiterature74.42×
14Evelyn LozadaMovies & TV59.79×
15NürburgringSports47.98×
16Club Universitario de DeportesSports47.79×
17Good Vibes (Philippine TV series)Movies & TV46.73×
18Swans (band)Music & Radio41.22×
19MacKenzie-ChildsHome & Garden34.70×
20ChessSports29.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chess.com audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chess.com audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.45×
SustainabilityBALANCE1.44×
MindfulnessBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chess.com audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
CreativityOPEN0.64×
Community OrientationOPEN0.64×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chess.com over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/chesscom-158049” · Methodology