Rascasse Audience Intelligence

Toblerone Target Market in United States

Toblerone has an estimated audience of 533K people in United States.

#17among Chocolate & cookies in United States
#4068among brands in United States#1966in Food & Beverages

The average Toblerone fan in United States is 34.9 years old, more female, and lives primarily in California.

By number of fans, Toblerone ranks #17 among the 56 objects in Chocolate & cookies in United States — 3.0× the group median.

Compared with the other 55 objects in Chocolate & cookies, Toblerone fans stand out for their interest in Marie Curie Cancer Care, Swiss chocolate and Metre.

Most fans live in California, Texas, Florida.

Top affinities include Marie Curie Cancer Care, Swiss chocolate, Metre, with strongest over-indexing on Marie Curie Cancer Care (588.76× the country average).

Demographically, the Toblerone audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical Toblerone fan in United States is more female, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Marie Curie Cancer Care.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
533K
in United States
Gender
63.1%♀
36.9% male
Age
34.9
average years
Country rank
#36758
among all objects in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Toblerone

63.1% are female, 36.9% are male, average age 34.9.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Toblerone audience in United States
MetricValue
Female63.1%
Male36.9%
Average age34.9
Estimated audience size533K
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Toblerone audience in United States
Age bracketShare%
16-2427%
25-3427%
35-4420%
45-5419%
55+7%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Toblerone audience comes from United States.

Worldwide audience distribution share by country for Toblerone
CountryShare
United States11.5%
United Kingdom10.0%
Brazil9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Toblerone customers by region in United States
#RegionReachAffinity×
01Utah~6K1.22×
02Washington~10K1.19×
03Hawaii~3K1.15×
04Alaska~1K1.15×
05Texas~40K1.14×
06Massachusetts~10K1.12×
07California~70K1.11×
08Nevada~6K1.11×
09Florida~40K1.09×
10New Jersey~20K1.09×
11Virginia~10K1.09×
12Oklahoma~7K1.08×
13Connecticut~6K1.08×
14Idaho~3K1.08×
15New York~30K1.07×
16Illinois~20K1.07×
17Pennsylvania~20K1.05×
18Michigan~20K1.05×
19Indiana~10K1.04×
20Missouri~10K1.04×
21Kentucky~7K1.04×
22Washington, District of Columbia~1K1.04×
23Maryland~10K1.02×
24Oregon~7K1.02×
25Kansas~5K1.02×
26Ohio~20K1.00×
27Nebraska~3K1.00×
28Georgia~20K0.99×
29New Hampshire~2K0.99×
30Iowa~5K0.98×
31Arkansas~5K0.98×
32Maine~2K0.97×
33West Virginia~3K0.96×
34North Carolina~20K0.95×
35Colorado~9K0.95×
36Vermont<1K0.95×
37North Dakota~1K0.94×
38Arizona~10K0.93×
39Tennessee~10K0.93×
40Minnesota~8K0.93×
41Montana~2K0.93×
42Rhode Island~2K0.93×
43Wisconsin~9K0.92×
44South Dakota~1K0.91×
45Louisiana~7K0.90×
46Delaware~1K0.89×
47South Carolina~8K0.87×
48Alabama~7K0.83×
49New Mexico~3K0.81×
50Mississippi~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Toblerone, United States
0.79×1.00×1.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Toblerone audience vs. the country average
#·InterestCategoryAffinity×
01Marie Curie Cancer CareHealth588.76×
02Swiss chocolateFood & Beverages168.52×
03MetrePolitics & Society23.38×
04Ferrero RocherFood & Beverages15.73×
05Pastel (food)Food & Beverages13.94×
06AmphitheatreTravel & Leisure13.90×
07Types of chocolateTopic13.90×
08Apocalypse NowMovies & TV12.08×
09Buffalo SabresSports11.08×
10ShopRite (United States)Food & Beverages10.01×
11Alex HonnoldSports7.80×
12New York LotteryGames6.33×
13MotorboatCars & Mobility5.17×
14Easy (store)Home & Garden5.02×
15Outside (magazine)Home & Garden4.24×
16Google DocsInternet & Social Media2.64×
17EarthTravel & Leisure2.49×
18Rock musicMusic & Radio1.87×
19FamilyKids & Family1.56×
20FIFA World Cup 2026Sports1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Toblerone audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Toblerone audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.02×
PatriotismCONSERVATISM1.98×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Toblerone audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.01×
MindfulnessBALANCE1.03×
Social Media UsageJOY1.10×
0×1.00× baseline2×
Appendix

Explore more audiences

More Chocolate & cookies audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Toblerone over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/toblerone-8671” · Methodology