Rascasse Audience Intelligence

Avatr Target Market in Germany

Avatr has an estimated audience of 3.2M people in Germany.

#19among Car manufacturer in Germany
#277among brands in Germany
#107in Cars & Mobility

The average Avatr fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Avatr ranks #19 among the 121 objects in Car manufacturer in Germany — 8.9× the group median.

Its fans are 0.8 years younger than the group average of 39.3.

Women make up 34.8% of the fan base, 1.9 percentage points more than the group average.

Compared with the other 120 objects in Car manufacturer, Avatr fans stand out for their interest in Aston Martin, Motorcycle helmet and Electric motorcycles and scooters.

Interest is seasonal: January, February and December account for 46% of the year's searches, August is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Aston Martin, Automobile repair shop, Tesla Motors, with strongest over-indexing on Aston Martin (4.33× the country average).

Demographically, the Avatr audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

The typical Avatr fan in Germany is more male, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Aston Martin.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.2M
in Germany
Gender
34.8%♀
65.2% male
Age
38.5
average years
Country rank
#2080
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Avatr

34.8% are female, 65.2% are male, average age 38.5.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Avatr audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age38.5
Estimated audience size3.2M
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Avatr audience in Germany
Age bracketShare%
16-2423%
25-3420%
35-4420%
45-5420%
55+17%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Avatr audience comes from Germany.

Worldwide audience distribution share by country for Avatr
CountryShare
United States58.1%
Germany15.9%
United Kingdom13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Avatr customers by region in Germany
#RegionReachAffinity×
01Sachsen~200K1.12×
02Nordrhein-Westfalen~700K1.07×
03Hamburg~80K1.06×
04Bayern~500K1.05×
05Baden-Württemberg~500K1.05×
06Niedersachsen~300K1.05×
07Berlin~100K1.05×
08Hessen~200K1.03×
09Rheinland-Pfalz~200K1.00×
10Brandenburg~100K0.98×
11Bremen~30K0.96×
12Schleswig-Holstein~100K0.94×
13Sachsen-Anhalt~80K0.94×
14Thüringen~70K0.91×
15Saarland~40K0.91×
16Mecklenburg-Vorpommern~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Avatr, Germany
0.87×1.00×1.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Avatr audience vs. the country average
#·InterestCategoryAffinity×
01Aston MartinCars & Mobility4.33×
02Automobile repair shopCars & Mobility4.12×
03Tesla MotorsCars & Mobility3.77×
04Motorcycle helmetCars & Mobility3.59×
05Electric motorcycles and scootersCars & Mobility3.37×
06CarcareCars & Mobility3.27×
07Electric vehicleCars & Mobility3.19×
08HyundaiCars & Mobility3.06×
09Plug-in hybridCars & Mobility3.00×
10Solar energyHome & Garden2.86×
11Used carCars & Mobility2.73×
12LamborghiniCars & Mobility2.68×
13PorscheCars & Mobility2.59×
14HatchbackCars & Mobility2.58×
15FerrariCars & Mobility2.36×
16Ford Motor CompanyCars & Mobility2.25×
17Formula OneSports2.22×
18AutoScout24Cars & Mobility1.99×
19House musicMusic & Radio1.89×
20Škoda AutoCars & Mobility1.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Avatr audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Avatr audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.48×
Quality AwarenessPREMIUM1.46×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Avatr audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
ExtroversionTHRILL0.84×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

See Avatr audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Avatr over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/avatr-10009959” · Methodology