Avatr Audience in United States
Avatr has an estimated audience of 11,325,660 people in United States. 27.1% are female, 72.9% are male, average age 38.4. Top brand affinities: Tipsy Elves, N1 road (South Africa), Elsword, Hipster, Vocal harmony.
Top brand affinities include Tipsy Elves, N1 road (South Africa), Elsword, with strongest over-indexing on Tipsy Elves (12.37× the country average). Demographically, the Avatr audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Avatr fans
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 38.4 |
| Estimated audience size | 11,325,660 |
Audience persona
The typical Avatr fan in United States is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Tipsy Elves.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipsy Elves | 12.37× | Shopping |
| N1 road (South Africa) | 4.71× | Travel & Leisure |
| Elsword | 17.33× | Games |
| Hipster | 9.71× | Politics & Society |
| Vocal harmony | 3.69× | Music & Radio |
| Acoustic music | 3.48× | Music & Radio |
| Governor of Michigan | 5.23× | Politics & Society |
| Historic site | 2.99× | Arts & Culture |
| MK | 2.7× | Music & Radio |
| JDSU | 1.86× | Business & Career |
| Grinch | 2.41× | Movies & TV |
| Notre Dame Fighting Irish football | 3.06× | Sports |
| Fairy godmother | 4.13× | Literature |
| Goop | 2.89× | Internet & Social Media |
| Regional styles of Mexican music | 1.51× | Music & Radio |
| Home staging | 2.72× | Home & Garden |
| Northrop Grumman | 3.29× | Business & Career |
| Wok | 3.34× | Food & Beverages |
| The Streets | 11.54× | Music & Radio |
| Hog Hunting | 1.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.87 |
| Family Orientation | CONSERVATISM | 1.83 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Early Adopter Mentality | POWER | 1.42 |
| Risk Appetite | THRILL | 1.32 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.4% |
| Germany | 15.2% |
| United Kingdom | 12.4% |
See Avatr audiences in other countries
More Car manufacturer audiences in United States
- Toyota (34,291,108)
- General Motors (25,678,273)
- Tesla Motors (23,537,413)
- Honda (22,891,458)
- BMW (22,482,465)
How to read this data
Audience size is the estimated number of people in United States who actively search for Avatr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.