Rascasse Audience Intelligence

Avatr Target Market in United States

Avatr has an estimated audience of 11.4M people in United States.

#18among Car manufacturer in United States#325among brands in United States#122in Cars & Mobility

The average Avatr fan in United States is 39.0 years old, more male, and lives primarily in California.

By number of fans, Avatr ranks #18 among the 120 objects in Car manufacturer in United States — 29.2× the group median.

Its fans are 0.8 years younger than the group average of 39.8.

Women make up 27.1% of the fan base, 3.8 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Avatr fans stand out for their interest in Auto show, Antique car and Family car.

Interest is seasonal: January, February and December account for 51% of the year's searches, August is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Carcare, Auto show, Antique car, with strongest over-indexing on Carcare (6.58× the country average).

Demographically, the Avatr audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Career Orientation.

The typical Avatr fan in United States is more male, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.4M
in United States
Gender
27.1%♀
72.9% male
Age
39.0
average years
Country rank
#3088
among all objects in United States
Fig. 01

Search interest · 12-month trend

+234%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Avatr

27.1% are female, 72.9% are male, average age 39.0.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Avatr audience in United States
MetricValue
Female27.1%
Male72.9%
Average age39.0
Estimated audience size11.4M
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Avatr audience in United States
Age bracketShare%
16-2423%
25-3419%
35-4419%
45-5418%
55+20%
Fig. 04

Worldwide distribution

60.3%

of the worldwide Avatr audience comes from United States.

Worldwide audience distribution share by country for Avatr
CountryShare
United States60.3%
Germany15.1%
United Kingdom12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Avatr customers by region in United States
#RegionReachAffinity×
01Texas~1M1.29×
02California~1.5M1.25×
03Florida~900K1.19×
04Utah~100K1.19×
05Oklahoma~200K1.18×
06Idaho~70K1.15×
07Georgia~400K1.14×
08New Mexico~80K1.13×
09Arkansas~100K1.12×
10Arizona~300K1.11×
11Louisiana~200K1.11×
12Nevada~100K1.11×
13Kansas~100K1.11×
14Hawaii~50K1.10×
15Alaska~30K1.10×
16Nebraska~70K1.09×
17Washington~300K1.06×
18Indiana~200K1.06×
19Kentucky~200K1.04×
20Missouri~200K1.03×
21Mississippi~100K1.02×
22Maryland~200K1.01×
23Alabama~200K1.01×
24Illinois~400K1.00×
25North Carolina~400K1.00×
26Colorado~200K1.00×
27Michigan~300K0.99×
28Oregon~100K0.99×
29South Dakota~30K0.99×
30Virginia~300K0.98×
31South Carolina~200K0.98×
32New Jersey~300K0.96×
33Tennessee~200K0.96×
34Connecticut~100K0.96×
35Minnesota~200K0.95×
36Wyoming~20K0.95×
37New York~600K0.94×
38Ohio~400K0.94×
39Iowa~100K0.93×
40Montana~30K0.93×
41Delaware~30K0.93×
42North Dakota~20K0.92×
43Wisconsin~200K0.90×
44Pennsylvania~400K0.89×
45Massachusetts~200K0.86×
46Rhode Island~30K0.83×
47West Virginia~50K0.81×
48New Hampshire~30K0.77×
49Maine~30K0.75×
50Washington, District of Columbia~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Avatr, United States
0.68×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Avatr audience vs. the country average
#·InterestCategoryAffinity×
01CarcareCars & Mobility6.58×
02Auto showCars & Mobility6.10×
03Antique carCars & Mobility5.86×
04Family carCars & Mobility5.83×
05Electric motorcycles and scootersCars & Mobility4.93×
06Plug-in hybridCars & Mobility4.37×
07Electric vehicleCars & Mobility4.32×
08High-net-worth individualBusiness & Career3.95×
09HatchbackCars & Mobility3.84×
10Electric carCars & Mobility3.35×
11Air pollutionHealth3.11×
12Jaguar CarsCars & Mobility3.06×
13Discount TireShopping2.62×
14Solar energyHome & Garden2.41×
15Used carCars & Mobility2.30×
16O'Reilly Auto PartsCars & Mobility2.27×
17Used CarsCars & Mobility2.27×
18Advance Auto PartsCars & Mobility2.24×
19AutoZoneCars & Mobility2.08×
20Mobile gameGames1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Avatr audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Avatr audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.78×
Career OrientationPOWER1.54×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Avatr audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
SpiritualityBALANCE0.80×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

See Avatr audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Avatr over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/avatr-10009959” · Methodology