Rascasse Audience Intelligence

Avatr Target Market in United States

A data profile of the people who buy, follow and care about Avatr in United States — modelled from more than twelve digital signal sources. Avatr has an estimated audience of 11,406,074 people in United States.

#18among Car manufacturer in United States#314among Brand in United States#121in Cars & Mobility

The average Avatr fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carcare, Auto show, Antique car, with strongest over-indexing on Carcare (6.58× the country average).

Demographically, the Avatr audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avatr fan in United States is more male, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avatr profile in United States.

Audience size
11.4M
in United States
Gender
27.1%♀
72.9% male
Age
38.3
average years
Country rank
#3142
Brand in United States
Fig. 01

Search interest · 12-month trend

+234%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avatr

27.1% are female, 72.9% are male, average age 38.3.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Avatr audience in United States
MetricValue
Female27.1%
Male72.9%
Average age38.3
Estimated audience size11,406,074
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Avatr audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4918%
50+20%
Fig. 04

Worldwide distribution

60.3%

of the worldwide Avatr audience comes from United States.

Worldwide audience distribution share by country for Avatr
CountryShare
United States60.3%
Germany15.1%
United Kingdom12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avatr audience in United States is strongest.

Fig. 05

Top regions by affinity

Avatr customers by region in United States
#RegionReachAffinity×
01Texas~1.5M1.29×
02California~1.5M1.25×
03Florida~900K1.19×
04Utah~100K1.19×
05Oklahoma~100K1.18×
06Idaho~70K1.15×
07Georgia~400K1.14×
08New Mexico~60K1.13×
09Arkansas~100K1.12×
10Arizona~300K1.11×
11Louisiana~200K1.11×
12Nevada~100K1.11×
13Kansas~100K1.11×
14Hawaii~50K1.10×
15Alaska~30K1.10×
16Nebraska~60K1.09×
17Washington~200K1.06×
18Indiana~200K1.06×
19Kentucky~100K1.04×
20Missouri~200K1.03×
21Mississippi~100K1.02×
22Maryland~200K1.01×
23Alabama~200K1.01×
24Illinois~400K1.00×
25North Carolina~300K1.00×
26Colorado~200K1.00×
27Michigan~300K0.99×
28Oregon~100K0.99×
29South Dakota~30K0.99×
30Virginia~300K0.98×
31South Carolina~200K0.98×
32New Jersey~300K0.96×
33Tennessee~200K0.96×
34Connecticut~100K0.96×
35Minnesota~200K0.95×
36Wyoming~20K0.95×
37New York~600K0.94×
38Ohio~300K0.94×
39Iowa~90K0.93×
40Montana~30K0.93×
41Delaware~30K0.93×
42North Dakota~20K0.92×
43Wisconsin~200K0.90×
44Pennsylvania~300K0.89×
45Massachusetts~200K0.86×
46Rhode Island~30K0.83×
47West Virginia~40K0.81×
48New Hampshire~30K0.77×
49Maine~30K0.75×
50Washington, District of Columbia~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Avatr, United States
0.68×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avatr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avatr audience
#·InterestCategoryAffinity×
01CarcareCars & Mobility6.58×
02Auto showCars & Mobility6.10×
03Antique carCars & Mobility5.86×
04Family carCars & Mobility5.83×
05Electric motorcycles and scootersCars & Mobility4.93×
06Plug-in hybridCars & Mobility4.37×
07Electric vehicleCars & Mobility4.32×
08High-net-worth individualBusiness & Career3.95×
09HatchbackCars & Mobility3.84×
10Electric carCars & Mobility3.35×
11Air pollutionHealth3.11×
12Jaguar CarsCars & Mobility3.06×
13Discount TireShopping2.62×
14Solar energyHome & Garden2.41×
15Used carCars & Mobility2.30×
16O'Reilly Auto PartsCars & Mobility2.27×
17Used CarsCars & Mobility2.27×
18Advance Auto PartsCars & Mobility2.24×
19AutoZoneCars & Mobility2.08×
20Mobile gameGames1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avatr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avatr audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.78×
Career OrientationPOWER1.54×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avatr audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
SpiritualityBALANCE0.80×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avatr's target market in United States?

Avatr's target market in United States covers an estimated 11,406,074 people, concentrated in California and Texas.

02

What is the gender split and age of Avatr customers?

27.1% of the Avatr audience are female, 72.9% are male, with an average age of 38.3 years.

03

Which brands do Avatr fans like most?

Avatr fans show strongest brand affinity for Carcare (6.58×), Auto show (6.1×), and Antique car (5.86×) over the country average.

04

Where do Avatr fans live in United States?

Avatr fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Avatr fans also like?

Beyond Avatr itself, the audience over-indexes on Auto show (6.1×), Antique car (5.86×), Family car (5.83×), and Electric vehicle (4.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

Related rankings

See Avatr audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avatr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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