Avatr Audience in Germany
Avatr has an estimated audience of 2,853,226 people in Germany. 35.6% are female, 64.4% are male, average age 38.3. Top brand affinities: Gil Ofarim, CAC 40, Progressive rock, Acoustic music, Carrie (novel).
Top brand affinities include Gil Ofarim, CAC 40, Progressive rock, with strongest over-indexing on Gil Ofarim (2.07× the country average). Demographically, the Avatr audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Avatr fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 38.3 |
| Estimated audience size | 2,853,226 |
Audience persona
The typical Avatr fan in Germany is more male, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.07× | Music & Radio |
| CAC 40 | 2.25× | Business & Career |
| Progressive rock | 1.6× | Music & Radio |
| Acoustic music | 3.11× | Music & Radio |
| Carrie (novel) | 4.02× | Literature |
| Building insulation | 2.93× | Home & Garden |
| Icon (magazine) | 1.62× | Arts & Culture |
| Metamorphoses | 2.1× | Literature |
| Hypertext | 1.79× | Technology & Electronics |
| Home Delivery | 1.58× | Food & Beverages |
| Hammock camping | 3.8× | Travel & Leisure |
| Pumuckl | 3.28× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.5× | Music & Radio |
| Jonah | 2.75× | |
| Jaguar F-Pace | 3.13× | Cars & Mobility |
| Noodle (Gorillaz) | 1.53× | Music & Radio |
| Golem | 1.51× | Technology & Electronics |
| Eden Lake | 2.27× | Movies & TV |
| Apostrophe | 2.2× | Literature |
| Staycation | 1.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.62 |
| Indulgence | JOY | 1.47 |
| DIY Mentality | THRILL | 1.25 |
| Sports Activity | POWER | 1.18 |
| Early Adopter Mentality | POWER | 1.16 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.4% |
| Germany | 15.2% |
| United Kingdom | 12.4% |
See Avatr audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avatr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.