Rascasse Audience Intelligence

Subway Target Market in Germany

Subway has an estimated audience of 5.9M people in Germany.

#3among Fast food restaurants in Germany
#105among brands in Germany
#46in Food & Beverages

The average Subway fan in Germany is 33.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Subway ranks #3 among the 87 objects in Fast food restaurants in Germany — 119.7× the group median.

Its fans are 3.4 years younger than the group average of 36.9.

Women make up 45.9% of the fan base, 9.7 percentage points fewer than the group average.

Compared with the other 86 objects in Fast food restaurants, Subway fans stand out for their interest in Sandwich, Entry-level job and Twitch.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Fried chicken, Domino's Pizza, Sandwich, with strongest over-indexing on Fried chicken (8.73× the country average).

Demographically, the Subway audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

The typical Subway fan in Germany is balanced, around 33.5 years old, with strong Individualism tendencies and a notable affinity for Fried chicken.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.9M
in Germany
Gender
45.9%♀
54.1% male
Age
33.5
average years
Country rank
#774
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Subway

45.9% are female, 54.1% are male, average age 33.5.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Subway audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age33.5
Estimated audience size5.9M
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Subway audience in Germany
Age bracketShare%
16-2433%
25-3426%
35-4420%
45-5415%
55+7%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Subway audience comes from Germany.

Worldwide audience distribution share by country for Subway
CountryShare
United States44.4%
Brazil6.0%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Subway customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K1.23×
02Bayern~1M1.20×
03Niedersachsen~700K1.20×
04Bremen~60K1.17×
05Nordrhein-Westfalen~1.5M1.16×
06Hamburg~100K1.14×
07Baden-Württemberg~900K1.13×
08Rheinland-Pfalz~300K1.12×
09Sachsen~300K1.03×
10Hessen~400K0.99×
11Thüringen~100K0.91×
12Saarland~60K0.88×
13Berlin~200K0.85×
14Mecklenburg-Vorpommern~90K0.81×
15Schleswig-Holstein~100K0.66×
16Brandenburg~100K0.56×
Fig. 06

Affinity by region

Affinity by region — Subway, Germany
0.56×1.00×1.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Subway audience vs. the country average
#·InterestCategoryAffinity×
01Fried chickenFood & Beverages8.73×
02Domino's PizzaFood & Beverages6.14×
03SandwichFood & Beverages5.89×
04Pizza HutFood & Beverages5.80×
05CheeseburgerFood & Beverages5.66×
06KFCFood & Beverages5.33×
07Burger KingFood & Beverages4.57×
08Entry-level jobBusiness & Career3.33×
09McDonald'sFood & Beverages2.69×
10RossmannShopping2.06×
11TwitchGames2.03×
12Sustainable energyHome & Garden2.01×
13Renewable energyBusiness & Career1.84×
14Galatasaray S.K.Sports1.81×
15TikTokInternet & Social Media1.71×
16Fast foodFood & Beverages1.71×
17FIFA World CupSports1.60×
18SV Werder BremenSports1.59×
19Lieferando.deFood & Beverages1.59×
20Müller (company)Food & Beverages1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Subway audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Subway audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.32×
Early Adopter MentalityPOWER1.28×
Social Media UsageJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Subway audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
MindfulnessBALANCE0.78×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

See Subway audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Subway over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/subway-9420” · Methodology