Rascasse Audience Intelligence

Liverpool F.C. Fan Demographics in United Kingdom

Liverpool F.C. has an estimated audience of 20.1M people in United Kingdom.

#6among Soccer in United Kingdom
#3among teams in United Kingdom
#14in Sports

The average Liverpool F.C. fan in United Kingdom is 40.2 years old, more male, and lives primarily in North West.

By number of fans, Liverpool F.C. ranks #3 among the 20 Premier League teams in United Kingdom — 4.9× the group median.

Women make up 41.4% of the fan base, 10.6 percentage points more than the group average.

Compared with the other 19 Premier League teams, Liverpool F.C. fans stand out for their interest in FC Bayern Munich, UEFA Europa League and Liverpool Echo.

In Q3/2026, search interest was −44.3% on the same quarter a year earlier; the median across the group was +8.5%.

Most fans live in North West, Wales, Greater London.

Top affinities include Erling Haaland, BBC Sport, Manchester City F.C., with strongest over-indexing on Erling Haaland (2.56× the country average).

Demographically, the Liverpool F.C. audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

The typical Liverpool F.C. fan in United Kingdom is more male, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Erling Haaland.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
20.1M
in United Kingdom
Gender
41.4%♀
58.6% male
Age
40.2
average years
Country rank
#119
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Liverpool F.C. fans

41.4% are female, 58.6% are male, average age 40.2.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Liverpool F.C. audience in United Kingdom
MetricValue
Female41.4%
Male58.6%
Average age40.2
Estimated audience size20.1M
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Liverpool F.C. audience in United Kingdom
Age bracketShare%
16-2418%
25-3421%
35-4419%
45-5419%
55+22%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Liverpool F.C. audience comes from United Kingdom.

Worldwide audience distribution share by country for Liverpool F.C.
CountryShare
United Kingdom17.8%
United States8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Liverpool F.C. fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North West~6M2.79×
02Northern Ireland~1M1.90×
03Wales~1.5M1.59×
04East Midlands~1.5M0.86×
05Yorkshire and the Humber~1M0.74×
06South West~1M0.70×
07Scotland~1M0.64×
08West Midlands~1M0.60×
09East of England~1M0.56×
10Greater London~1.5M0.55×
11North East~400K0.55×
12South East~1.5M0.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Liverpool F.C. audience vs. the country average
#·InterestCategoryAffinity×
01Erling HaalandSports2.56×
02BBC SportSports2.51×
03Manchester City F.C.Sports2.48×
04Wembley StadiumSports2.35×
05FC Bayern MunichSports2.35×
06Arsenal F.C.Sports2.30×
07UEFA Europa LeagueSports2.30×
08Manchester United F.C.Sports2.25×
09Liverpool EchoNews2.23×
10Tottenham Hotspur F.C.Sports2.11×
11UEFA Champions LeagueSports2.08×
12FIFA World CupSports2.03×
13Chelsea F.C.Sports2.02×
14Premier LeagueSports1.87×
15FC BarcelonaSports1.83×
16FIFA World Cup 2026Sports1.82×
17Aston Villa F.C.Sports1.79×
18Sky SportSports1.75×
19LadbrokesGames1.57×
20Team sportSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Liverpool F.C. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Liverpool F.C. audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.21×
Price SensitivityPREMIUM1.11×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Liverpool F.C. audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
IndividualismJOY0.78×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United Kingdom

Related rankings

See Liverpool F.C. audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Liverpool F.C. over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/liverpool-fc-3899” · Methodology