Rascasse Audience Intelligence

Beef O'Brady's Target Market in United States

Beef O'Brady's has an estimated audience of 2.4M people in United States.

#26among Fast food restaurants in United States#1383among brands in United States#783in Food & Beverages

The average Beef O'Brady's fan in United States is 41.5 years old, balanced, and lives primarily in Florida.

By number of fans, Beef O'Brady's ranks #26 among the 89 objects in Fast food restaurants in United States — 4.6× the group median.

Its fans are 2.3 years older than the group average of 39.2.

Women make up 53.7% of the fan base, 1.4 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Beef O'Brady's fans stand out for their interest in Fast food restaurants, Smoked meat and Outback Steakhouse.

Most fans live in Florida, Alabama, Georgia.

Top affinities include Fast food restaurants, Smoked meat, Outback Steakhouse, with strongest over-indexing on Fast food restaurants (2.53× the country average).

Demographically, the Beef O'Brady's audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Beef O'Brady's fan in United States is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Fast food restaurants.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
53.7%♀
46.3% male
Age
41.5
average years
Country rank
#12707
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Beef O'Brady's

53.7% are female, 46.3% are male, average age 41.5.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Beef O'Brady's audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.5
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Beef O'Brady's audience in United States
Age bracketShare%
16-2417%
25-3418%
35-4419%
45-5421%
55+25%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Beef O'Brady's audience comes from United States.

Worldwide audience distribution share by country for Beef O'Brady's
CountryShare
United States97.1%
Saudi Arabia1.6%
France0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Beef O'Brady's customers by region in United States
#RegionReachAffinity×
01Florida~2M15.81×
02Alabama~300K8.34×
03Mississippi~90K4.07×
04Kentucky~100K3.93×
05Arkansas~60K2.86×
06Minnesota~100K2.40×
07Tennessee~100K1.87×
08Georgia~100K1.83×
09Indiana~70K1.54×
10Alaska~6K1.24×
11South Carolina~40K0.91×
12Wyoming~4K0.90×
13Hawaii~9K0.86×
14Vermont~4K0.85×
15Delaware~6K0.83×
16North Dakota~4K0.81×
17Ohio~70K0.79×
18Montana~6K0.79×
19Rhode Island~6K0.78×
20South Dakota~5K0.78×
21Illinois~70K0.77×
22Idaho~10K0.75×
23New Mexico~10K0.71×
24New Hampshire~7K0.70×
25Maine~6K0.67×
26Nebraska~9K0.65×
27West Virginia~8K0.65×
28Nevada~10K0.63×
29Oregon~20K0.58×
30Utah~10K0.58×
31Connecticut~10K0.53×
32Iowa~10K0.52×
33Kansas~10K0.50×
34Michigan~30K0.47×
35Oklahoma~10K0.46×
36Arizona~20K0.39×
37Maryland~20K0.39×
38Wisconsin~20K0.39×
39Louisiana~10K0.39×
40Texas~60K0.38×
41Washington~20K0.37×
42Missouri~20K0.37×
43New Jersey~20K0.36×
44Massachusetts~20K0.36×
45Colorado~10K0.35×
46Pennsylvania~20K0.26×
47Virginia~20K0.26×
48North Carolina~20K0.25×
49New York~30K0.18×
50California~40K0.16×
Fig. 06

Affinity by region

Affinity by region — Beef O'Brady's, United States
0.16×1.00×15.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Beef O'Brady's audience vs. the country average
#·InterestCategoryAffinity×
01Fast food restaurantsFood & Beverages2.53×
02Smoked meatFood & Beverages2.42×
03Outback SteakhouseFood & Beverages2.32×
04Fast casual restaurantsFood & Beverages2.15×
05Red wineFood & Beverages2.09×
06Jersey Mike's SubsFood & Beverages2.04×
07Italian cuisineFood & Beverages1.86×
08Street foodFood & Beverages1.81×
09LunchFood & Beverages1.79×
10Wine tastingFood & Beverages1.78×
11BrunchFood & Beverages1.78×
12SteakhouseFood & Beverages1.66×
13Microwave ovenHome & Garden1.64×
14PastryFood & Beverages1.62×
15KFCFood & Beverages1.61×
16Pizza HutFood & Beverages1.58×
17WhataburgerFood & Beverages1.57×
18DoughFood & Beverages1.57×
19Chick-fil-AFood & Beverages1.56×
20FoodieFood & Beverages1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Beef O'Brady's audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Beef O'Brady's audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Convenience OrientationPREMIUM1.31×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Beef O'Brady's audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.92×
CreativityOPEN0.94×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Beef O'Brady's over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/beef-obradys-10006962” · Methodology